What is New Media?

New media refers to “those digital media that are interactive, incorporate two-way communication and involve some form of computing,” (R. Logan Understanding New Media.)

According to Professor Lev Manovich, examples of new media include:

  • websites
  • virtual worlds and virtual reality,
  • multimedia
  • computer games.

New Media is something most of use and largely take for granted today. The best known specific examples of new media are probably Google, Wikipedia, Amazon and social media applications such as Facebook.

New media is (obviously?) a relative term, and has been used since the 1990s to distinguish interactive media technologies based on computing from ‘old media’ forms – namely print media such as newspapers, radio and television, which were traditionally consisted of one way broadcasts to mass populations.

New Media really started to emerge in the 1990s with mass adoption of computer technologies, and really took off in the mid 2000s with the mass adoption of mobile technologies, especially smart phones.

The distinction between old and new media is somewhat artificial, as ‘old media’ technologies have today reinvented themselves so they are now also forms of ‘new media: newspapers are online and allow comments, and radio and T.V. are similar online and allow for greater levels of interactivity with the audience.

 

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