Frictionless Capitalism and Friction-Full Politics

Last Updated on January 14, 2026 by Karl Thompson

How Digital Convenience Is Reshaping Expectations of the State

We now live in a social world where Deliveroo can deliver dinner in twelve minutes, Amazon can get a phone cable to your door by the next morning, and TikTok generates a relentless stream of novelty every few seconds.

The scale of convenience that even a middle-income earner can now purchase is historically unprecedented. After roughly 25 years of digital conditioning, it is increasingly plausible that many of us have internalised an expectation of zero friction in everyday life — services should be fast, personalised, intuitive, and failure-free.

But this expectation collides head-on with one institution that simply cannot operate this way: the state.


The Private Sector Delivers Like Magic — The State Delivers Like the State

When expectations shaped by platform capitalism are transferred onto politics, disappointment is almost guaranteed.

Consider the following areas of public policy:

  • immigration control
  • NHS reform
  • crime prevention
  • housing supply
  • education outcomes

Measured against the standards of the private sector, politics can easily appear broken — not necessarily because it is uniquely incompetent, but because it cannot possibly compete with the instant gratification systems that Silicon Valley has trained us to expect.

The state cannot move at app speed. It cannot be frictionless. It cannot offer a hospital bed “within 24 hours or your next one is free.”

Yet voters increasingly behave as if it should.

This is not simply a political problem; it is a cultural one.


Frictionless Life, Friction-Full Politics

Digital platforms have normalised the idea that:

  • services should be personalised
  • the individual consumer should be in control
  • delays are a sign of failure, not complexity

By contrast, any encounter with a slow, bureaucratic, compromise-driven government is experienced as intolerable. The public sector is judged not by historical or international standards, but by the UX logic of apps.

The experience of this….

Isn’t that easy to replicate in life….

4

The irony is that by many conventional measures — including life expectancy, access to healthcare, and material living standards — social development has improved over recent decades. Yet subjective insecurity appears to be rising rather than falling.

Why?

Because in an era of hyper-convenience, incremental social progress no longer feels meaningful. When expectations are sky-high, even genuine improvements register as failure.


Digital Capitalism and the Politics of Disappointment

From a sociological perspective, this reflects a deeper structural shift.

Digital capitalism has not only transformed how we consume; it has reshaped:

  • our temporal expectations (everything should be immediate)
  • our sense of entitlement (services should adapt to us)
  • our tolerance for imperfection (very low)

However, the state operates according to entirely different logics:

  • democratic accountability
  • legal constraints
  • limited budgets
  • competing social interests

Unlike corporations, governments cannot simply:

  • drop unprofitable users
  • redesign services overnight
  • optimise purely for efficiency

Yet public expectations increasingly ignore these constraints. As a result, political legitimacy is eroded, not because the state has stopped functioning, but because it is judged against inappropriate benchmarks.


Final Thoughts: A Permanent Legitimacy Crisis?

Technology platforms have not just changed how we shop, work, and socialise — they have likely changed what we consider normal.

That cultural shift now feeds back into politics in two corrosive ways:

  1. Unrealistic demands placed on governments that cannot function like Amazon Prime
  2. Growing resentment, as voters conclude the state is “broken” simply because it is slower, messier, and more complex than an app

The result is a permanent legitimacy crisis in the public sphere — one that never fully resolves, because the expectations driving it are structurally impossible to satisfy.

The real sociological challenge of the coming decades may not be better technology or better governance, but relearning how to live with friction, compromise, and imperfection in collective life.



Relevance to A-level Sociology

This material is mainly relevant to the Media topic

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