Tag Archives: content analysis

The Internet as an Object of Content Analysis

Websites, social media posts and similar virtual documents are all forms of secondary data, and thus amenable to both quantitative and qualitative content analysis.     There are, however, many difficulties in using web sites as sources of content analysis. … Continue reading

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Gap Year Blogs – A Thematic Analysis

Snee (2013) was interested in how representations of cultural difference were portrayed in ‘gap year’ narratives. She sought out blogs containing the phrase ‘gap year’ using two blog search engines (Google blog search and Technorati) and also searched some websites … Continue reading

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Right Wing American Media Bias

Identifying media bias through content analysis is a key skill in sociology. The American media is often accused of having a right-wing bias which means they will present a pro-capitalist, pro-business world view as normal and desirable and promote a … Continue reading

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Content Analysis of The Mass Media in Social Research

This post looks at the advantages and disadvantages of using formal (quantitative) content analysis and qualitative textual and thematic analysis of media sources. (NB For some reason, all of the AQA approved text books only seem to expect you to … Continue reading

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