Applying material from Item B and your knowledge, evaluate the view that the media portray women in a stereotypical way [20 marks]

An essay plan covering some of the knowledge and evaluation points you could use to answer this question for AQA A-level sociology paper two: the media option.

You might like to review this post on how women are represented in the media before going through the plan below.

The item refers to three main types of stereotypical representations

  • A limited range of roles (Symbolic annihilation)
  • Concern with appearance (The Beauty Myth)
  • Women needing a partner

Symbolic Annihilation

  • Symbolic Annihilation (Tuchman, 1978) =  under-representation/ narrow range of social roles, gender stereotypes – housework and motherhood
  • ‘Mouse that Roared’ Henry Giroux – Disney Films – Snow White.
  • Gauntlett – increase in the diversity of representations, reflects wider social changes.
  • films with ‘strong’ lead female characters – e.g. Alien, Kill Bill, and The Hunger Games.
  • However, lead female characters are slim and attractive
  • The Bechdel Test.
  • Global Media Monitoring group (2015) – women in news – the overall presence of women as sources was 28%. largely confined to the sphere of the private, emotional and subjective, while men still dominate the sphere of the public, rational and objective.

The Beauty Myth

  • media present unrealistic and unattainable images of women which encourages women to worry unnecessarily about their looks (Naomi Wolfe).
  • Tebbel (2000) body and faces of real women have been symbolically annihilated, replaced by computer manipulated, airbrushed, artificially images.
  • Killborn – women presented as ‘mannequins’ – size zero, tall and thin, and with perfect blemish-free skin.
  • Orbach – media associates slimness with health, happiness, success and popularity
  • Recent evidence challenges Beauty Myth…. Backlash to 2015 Protein World’s ‘Beach Body Ready’ advertising campaign
  • Since 2015 increase in the diversity of representations of women in advertising: Dove‘s Real Beauty‘ campaign72 , Sport England ‘ This Girl Can‘ campaign.
  • 2017 – Advertising Standards Authority launched new guidelines on avoiding gender stereotyping in advertising, banned ads 2019.
  • UN women’s Unstereotype Alliance‘.

Women needing a partner

  • Ferguson (1980) – content analysis of women’s magazines from the end of WWII to 1980: cult of femininity: caring for others, family, marriage, and concern for appearance.
  • Ferguson: teenage magazines aimed at girls offered broader range of female representations, but still a focus on him, home and looking good for him.
  • However, McRobbie – Cosmopolitan has featured positive representations of young women as seeking to control their own lives rather than being dependent on men.

 

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Evaluate the Strengths of Using Social Surveys in Social Research (20)

‘Evaluate the Strengths of Using Social Surveys in Social Research’ (20)

This is an essay plan for a possible essay for the AQA’s A Level Sociology paper 3: Crime and Deviance with Theory and Methods. This essay plan uses the TPEN structure which covers the theoretical, practical, ethical and ‘nature of topic’ factors relevant to this research method.

You might like to review this post which introduces social surveys and this post on ‘the advantages and disadvantages of social surveys‘ first. 

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  • Theoretical Factors: Positivists/ Interpretivists – Positivists generally like social surveys because the data from Structured Social Surveys is easy to put into graphs and charts – it is easy to make comparisons, find trends and uncover the ‘laws’ of human action
  • Theoretical: Representativeness/ Sampling – It is generally easy to obtain large samples
  • Theoretical: Reliability – Surveys generally have good reliability because….
  • Theoretical: Validity – Validity should be good for simple topics and it is less likely that the researcher’s opinions will affect the research process as with more qualitative methods
  • Practical Factors: Social surveys are one of the cheapest methods for collecting data from a wide, geographically dispersed sample of the target population; they are generally one of the quickest ways of collecting data
  • Ethical Factors: There are few ethical issues with this method compared to more qualitative methods.
  • Nature of Topic: Social surveys are best used for simple, straightforward topics.
  • Conclusion: Social Surveys are good for gaining an ‘overview’ of social trends