Field Experiments in sociology

The practical, ethical and theoretical strengths and limitations of field experiments in comparison to lab experiments, relevant to sociology.

Field Experiments take place in real-life settings such as a classroom, the work place or even the high street. Field experiments are much more common in sociology than laboratory experiments. In fact sociologists hardly ever use lab experiments because the artificial environment of the laboratory is so far removed from real life that most sociologists believe that the results gained from such experiments tell us very little about how respondents would actually act in real life.

It is actually quite easy to set up a field experiment. If you wanted to measure the effectiveness of different teaching methods on educational performance in a school for example, all you would need to do is to get teachers to administer a short test to measure current performance levels, and then get them to change one aspect of their teaching for one class, or for a sample of some pupils, but not for the others, for a period of time (say one term) and then measure and compare the results of all pupils at the end.

You need to know about field experiments for the research methods component of A-level sociology and the AQA exam board does seem to like setting exam questions on experiments!

Field experiments.png

The advantages of Field Experiments over Lab Experiments

Better external validity – The big advantage which field experiments obviously have better external validity than lab experiments, because they take place in normally occurring social settings.

Larger Scale Settings – Practically it is possible to do field experiments in large institutions – in schools or workplaces in which thousands of people interact for example, which isn’t possible in laboratory experiments.

The disadvantages of Field Experiments

It is not possible to control variables as closely as with laboratory experiments – With the Rosenthal and Jacobson experiment, for example we simply don’t know what else might have influenced the ‘spurting group’ besides ‘higher teacher expectations’.

The Hawthorne Effect (or Experimental Effect) may reduce the validity of results. The Hawthorne effect is where respondents may act differently just because they know they are part of an experiment. The Hawthorne Effect was a phrase coined by Elton Mayo (1927) who did research into workers’ productivity at the Western Electric Company’s Hawthorne plant. With the workers agreement (they knew that an experiment was taking place, and the purpose of the experiment), Mayo set about varying things such as lighting levels, the speed of conveyor belts and toilet breaks. However, whatever he did, the worker’s productivity always increased from the norm, even when conditions were worsened. He concluded that the respondents were simply trying to please the researcher. NB – The Hawthorne effect can also apply to laboratory experiments.

Practical Problems – Access is likely to be more of a problem with lab experiments. Schools and workplaces might be reluctant to allow researchers in.

Ethical Problems – Just as with lab experiments – it is often possible to not inform people that an experiment is taking place in order for them to act naturally, so the issues of deception and lack of informed consent apply here too, as does the issue of harm.

Rosenthal and Jacobson’s 1968 Field Experiment

Rosenthal and Jacobson’s classic 1968 field experiment on the effects of teacher expectations (aka Pygmalion in the Classroom) illustrates some of the strengths and limitation of this method

Aim

The aim of this research was to measure the effect of high teacher expectation on the educational performance of pupils.

Procedure

Rosenthal and Jacobson carried out their research in a California primary school they called ‘Oak School’. Pupils were given an IQ test and on the basis of this R and J informed teachers that 20% of the pupils were likely ‘spurt’ academically in the next year. In reality, however, the 20% were randomly selected.

All of the pupils were re-tested 8 months later and he spurters had gained 12 IQ points compared to an average of 8.

Rosenthal and Jacobsen concluded that higher teacher expectations were responsible for this difference in achievement.

Limitations of the Experiment

Deception/ Lack of Informed Consent is an issue: In order for the experiment to work, R and J had to deceive the teachers about the real nature of the experiment, and the pupils had no idea what was going on.

Ethical problems: while the spurters seem to have benefited from this study, the other 80% of pupils did not, in fact it is possible that they were harmed because of the teachers giving disproportionate amounts of attention to the spurting group. Given that child rights and child welfare are more central to education today it is unlikely that such an experiment would be allowed to take place.

Reliability is a problem: while the research design was relatively simple and thus easy to repeat (in fact within five years of the original study this was repeated 242 times) the exact conditions are not possible to repeat – given differences between schools and the type and mixture of pupils who attend different schools.

Finally, it’s not possible to rule out the role of extraneous variables. Rosenthal and Jacobson claim that higher teacher expectation led to the higher achievement of the ‘spurters’ but they did not conduct any observations of this taking place. It may have been other factors.

Signposting and Related Posts 

Seven Examples of Field Experiments in Sociology

An Introduction to Experiments in Sociology

Laboratory Experiments in Sociology

Are Chinese Teaching Methods the Best?  – A Field Experiment in ‘tough teaching methods’ in the UK conducted in 2015.

Theory and Methods A Level Sociology Revision Bundle 

If you like this sort of thing, then you might like my Theory and Methods Revision Bundle – specifically designed to get students through the theory and methods sections of  A level sociology papers 1 and 3.

Contents include:

  • 74 pages of revision notes
  • 15 mind maps on various topics within theory and methods
  • Five theory and methods essays
  • ‘How to write methods in context essays’.

Experiments in Sociology – An Introduction

Experiments aim to measure the effect which an independent variable (the ’cause’) has on a dependent variable (‘the effect’).

The key features of an experiment are control over variables, precise measurement, and establishing cause and effect relationships.

In order to establish cause and effect relationships, the independent variable is changed and the dependent variable is measured; all other variables (known as extraneous variables) are controlled in the experimental process.

Different types of experiment

There are three main types of experimental: The Laboratory experiment, the field experiment and the comparative method.

  • Laboratory Experiments take place in an artificial, controlled environment such as a laboratory
  • Field Experiments – take place in a real world context such as a school or a hospital.
  • The comparative method – involves comparing two or more similar societies or groups which are similar in some respects but varied in others, and looking for correlations.

The Key Features of the Experiment

It’s easiest to explain what an experiment is by using an example from the natural sciences, so I’m going to explain about experiments further using an example used from biology

NB – You do need to know about the scientific method for the second year sociology theory and methods part of the course ( for an overview of theories and methods click here), so this is still all necessary information. I’ll return to the use of laboratory and field experiments in sociology (/ psychology) later on…

An example to illustrate the key features of an experiment

If you wished to measure the precise effect temperature had on the amount* of tomatoes a tomato plant produced, you could design an experiment in which you took two tomato plants of the same variety, and grow them in the same greenhouse with same soil, the same amount of light, and the same amount of water (and everything else exactly the same), but grow them on different heat pads, so one is heated to 15 degrees, and the other 20 degrees (5 degrees difference between the two).

You would then collect the tomatoes from each plant at the same time of year** (say in September sometime) and weigh them (*weighing would be a more accurate way of measuring the amount of tomatoes rather than the number produced), the difference in weight between the two piles of tomatoes would give you the ‘effect’ of the 5 degree temperature difference.

You would probably want to repeat the experiment a number of times to ensure good reliability, and then average all the yields of tomatoes to come up with an average difference.

After, say, 1000 experiments you might reasonably conclude that if you grow tomatoes at 20 degrees rather than 15 degrees, each plant will give you 0.5 kg more tomatoes, thus the ’cause’ of the 5 degree temperature increase is 0.5 Kg more tomatoes per plant.

In the above example, the amount of tomatoes is the dependent variable, the temperature is the independent variable, and everything else (the water, nutrients, soil etc. which you control, or keep the same) are the extraneous variables.

** of course, you might get different results if you collected the tomatoes as they ripened, but for the sake of controlling extraneous variables, you would need to collect all the tomatoes at the same time.

The Role of Hypotheses in Experiments

Experiments typically start off with a hypothesis which is a theory or explanation made on the basis of limited evidence as a starting point for further investigation. A hypothesis will typically take the form of a specific, testable statement about the effect which one or more independent variables will have on the dependent variable.

The point of using a hypothesis is that it helps with accuracy, focussing the researcher in on testing the specific relationship between two variables precisely, it also helps with objectivity (see below).

Having collected the results from the above experiment, you might reasonably hypothesise that ‘a tomato plant grown at 25 degrees compared to 20 degrees will yield 0.5K.G. more tomatoes’ (in fact a proper hypothesis would probably be even tighter than this, but hopefully you get the gist).

You would then simply repeat the above experiment, but heating one plant to 20 degrees and the other to 25 degrees, repeat 1000 (or so times) and on the basis of your findings, you could either accept or reject and modify the hypothesis.

Experiments and Objectivity

A further key feature of experiments are that they are supposed to produce objective knowledge – that is they reveal cause and effect relationships between variables which exist independently of the observer, because the results gained should have been completely uninfluenced by the researcher’s own values.

In other words, somebody else observing the same experiment, or repeating the same experiment should get the same results. If this is the case, then we can say that we have some objective knowledge.

A final (quick) word on tomato experiments, and objective knowledge…

NB – the use of tomato plants is not an idle example to illustrate the key features of the experiment – nearly everyone eats tomatoes (unless you’re the minority of Ketchup and Dolmio abstainers) – and so there’s a lot of profit in producing tomatoes, so I imagine that hundred of millions, if not billions of dollars has been spent on researching what combinations of variables lead to the most tomatoes being grown per acre, with the least inputs…. NB there would have to be a lot of experiments because a lot of variables interact, such as type of tomato plant, altitude, wave length of light, soil type, pests and pesticide use, as well as all of the basic stuff such as heat, light, and water.

A woman picks tomatoes at a desert experimental farming greenhouse.

The importance of objective, scientific knowledge about what combination of variables has what effect on tomato production is important, because if I have this knowledge (NB I may need to pay an agricultural science college for it, but it is there!) I can establish a tomato farm and set up the exact conditions for maximum production, and predict with some certainty how many tomatoes I’ll end up with in a season…(assuming I’m growing under glass, where I can control everything).

The advantages of the experimental method

  • It allows us to establish ’cause and effect relationships’ between variables.
  • It allows for the precise measurement of the relationship between variables, enabling us to make accurate predictions about how two things will interact in the future.
  • The researcher can remain relatively detached from the research process, so it allows for the collection of objective knowledge, independent of the subjective opinions of the researcher.
  • It has excellent reliability because controlled environments allow for the exact conditions of the research to be repeated and results tested.

Disadvantages of the experimental method

(Why it may not be applicable to studying society as a whole or even individual humans…)

  • There are so many variables ‘out there’ in the real world that it is impossible to control and measure them all.
  • Most social groups are too large to study scientifically, you can’t get a city into a laboratory to control all it’s variables, you couldn’t even do this with a field experiment.
  • Human beings have their own personal, emotionally charged reasons for acting, which often they don’t know themselves, so they are impossible to measure in any objective way.
  • Human beings have consciousness and so don’t just react in a predictable way to external stimuli: they think about things, make judgements and act accordingly, so it’s impossible to predict human behaviour.
  • There are also ethical concerns with treating humans as ‘research subjects’ rather than equal partners in the research process.

Experiments – Key Terms

Hypothesis – a theory or explanation made on the basis of limited evidence as a starting point for further investigation. A hypothesis will typically take the form of a testable statement about the effect which one or more independent variables will have on the dependent variable.

Dependent Variable – this is the object of the study in the experiment, the variable which will (possibly) be effected by the independent variables.

Independent variables – The variables which are varied in an experiment – the factors which the experimenter changes in order to measure the effect they have on the dependent variable.

Extraneous variables – Variables which are not of interest to the researcher but which may interfere with the results of an experiment

Experimental group – The group under study in the investigation.

Control group – The group which is similar to the study group who are held constant. Following the experiment the experimental group can be compared to the control group to measure the extent of the impact (if any) of the independent variables.

Related Posts 

Laboratory experiments: definition, explanation, advantages and disadvantages

Field experiments: definition, explanation, advantages and disadvantages.

Useful Introductory Sources on Experiments

Simply Psychology – The Experimental Method

Positivism, Sociology and Social Research

Born out of the Enlightenment Positivists believe sociology is scientific and that it can be a force for social progress.

This post provides a brief overview of Positivist Research Methods, which consist of a scientific approach to social research using quantitative data to ensure objectivity and reliability. (In contrast to the Interpretivist approach to research which favours qualitative data.)

Positivism

The historical context of Positivism is that it emerged out of The Enlightenment and The Industrial Revolution….

The Enlightenment  refers to a period of European history spanning from 1650 to 1800. During this time, the authority of the church was challenged as people started to believe that knowledge should be derived from science rather than from God. The Enlightenment witnessed the birth of modern science which lead to massive social changes. The following three core beliefs (there were others too!) emerged out of The Enlightenment:

  • Underlying laws explained how the universe and society work (wasn’t just God’s will)
    Scientific study could reveal these laws.
  • All men could understand these laws (unlike religious belief – God’s will is unknowable)
  • Laws could be applied to society to improve it (the belief in progress and the pursuit of happiness).

The Enlightenment, Industrialisation, ‘Progress’ and the Birth of Sociology

The 18th and 19th centuries saw a number of new scientific discoveries in the fields of physics, chemistry and biology. Most notably for students of Sociology, scientific discoveries lead to new technologies which in turn lead to industrialisation, or the growth of factory based production and the building of such things as railways.

This in turn lead to much social transformation – such as Urbanisation and the growth of what Marxists called the Proletariat. Many commentators from the early 19th century onwards were disturbed by the contradiction between the huge advances, or progress being made in science and industry and the apparent worsening of the lives of the majority. As hundreds of thousands of people flooded into expanding industrial city centres such as Manchester and elsewhere in Britain and Europe, these new urban centres were plagued with new social problems – most notably poverty, unemployment, and social unrest.

It was in this context that August Comte founded Sociology – Comte basically believed that if we can use scientific findings to bring about improvements in production through industrialisation then we can study the social world and figure out how to construct a better society that can combat social problems such as poverty, lack of education and crime.

Auguste Comte (1798-1857): The Founder of Scientific Sociology (aka Positivism)

August Comte - The Founder of Positivist Sociology
August Comte – The Founder of Positivist Sociology

Comte introduced the word “Sociology” in 1839. The term “Sociology” is derived from the Latin word Socius, meaning companion or associate, and the Greek word logos, meaning study or science. Thus, meaning of sociology is the science of society.

Comte concentrated his efforts to determine the nature of human society and the laws and principles underlying its growth and development. He also laboured to establish the methods to be employed in studying social phenomena.

Comte argued that social phenomena can be like physical phenomena copying the methods of natural sciences. He thought that it was time for inquiries into social problems and social phenomena to enter into this last stage. So, he recommended that the study of society be called the science of society, i. e. ‘sociology’.

The General Ideas of Positivism – or The Scientific Method Applied to the Study of Sociology

1. Positivists believe that sociology can and should use the same methods and approaches to study the social world that “natural” sciences such as biology and physics use to investigate the physical world.

2. By adopting “scientific” techniques sociologists should be able, eventually, to uncover the laws that govern societies and social behaviour just as scientists have discovered the laws that govern the physical world.

3. Positivists believe that good, scientific research should reveal objective truths about the causes of social action – science tells us that water boils at 100 degrees and this is true irrespective of what the researcher thinks – good social research should tell us similar things about social action

4. Because positivists want to uncover the general laws that shape human behaviour, they are interested in looking at society as a whole. They are interested in explaining patterns of human behaviour or general social trends. In other words, they are interested in getting to the ‘bigger picture’.

5. To do this, positivists use quantitative methods such as official statistics, structured questionnaires and social surveys. Statistical, numerical data is crucial to Positivist research. Positivists need to collect statistical information in order to make comparisons. And in order to uncover general social trends. It is much more difficult to make comparisons and uncover social trends with qualitative data.

6. These methods also allow the researcher to remain relatively detached from the research process – this way, the values of the researcher should not interfere with the results of the research and knowledge should be objective

Emile Durkheim (1858-1917) – Positivism and Quantitative Sociology

Emile Durkheim - Founding Father of Sociology
Emile Durkheim – Founding Father of Sociology

The modern academic discipline of sociology began with the work of Émile Durkheim (1858–1917). While Durkheim rejected much of the details of Comte’s philosophy “positivism”, he retained and refined its method. Durkheim believed that sociology should be able to predict accurately the effect of particular changes in social organisation such as an increase in unemployment or a change in the education system.

Durkheim believed the primary means of researching society should be the Comparative Method which involves comparing groups and looking for correlations or relationships between 2 or more variables. This method essentially seeks to establish the cause and effect relationships in society by comparing variables.

Durkheim’s Study of Suicide (1897)

Durkheim chose to study suicide because he thought that if he could prove that suicide, a very personal act, could be explained through social factors, then surely any action could be examined in such a way.  Durkheim’s method consisted of comparing the incidence of various social factors with number of cases of suicide.  Durkheim did this work so well, that seventy years later his study was still being cited in textbooks as an excellent example of research methodology

The starting-point for Durkheim was a close analysis of the available official statistics, which showed that rates of suicide varied:
• From one country to another – countries experiencing rapid social change had higher suicide rates.
• Between different social groups – The divorced had higher suicide rates than the married.
• Between different religious groups – Protestants had higher suicide rates than Catholics

Durkheim noted that these rates were relatively stable over time for each group. The rates may have gone up or down, but the rates remained stable relative to each other. Durkheim theorised that if suicide was an entirely individual matter, untouched by the influence of social factors, it would be an astonishing coincidence if these statistical patterns remained so constant over a long period of time.  Entirely individual decisions should lead to a random pattern.

Durkheim used his data to derive his now famous theory – that suicide rates increase when there is too little or too much social regulation or integration. Social Regulation is the extent to which there are clear norms and values in a society, while social integration is the extent to which people belong to society.

Even though this study is now almost 120 years old it remains the case that suicide rates still vary according to the levels of social integration and regulation.

Positivism and Social Facts
Durkheim argued that social trends are ‘social facts’ – they are real phenomena which exist independently of the individuals who make them up. He claimed that by if sociology limited itself to the study of social facts it could be more objective. He argued that these facts constrain individuals and help us to make predictions about the way societies change and evolve.

Some Criticisms of the Positivist Approach to Social Research

  • Treats individuals as if they passive and unthinking – Human beings are less predictable than Positivists suggest
  • Interpretivists argue that people’s subjective realities are complex and this demands in-depth qualitative methods.
  • The statistics Positivists use to find their ‘laws of society’ might themselves be invalid, because of bias in the way they are collected.
  • By remaining detached we actually get a very shallow understanding of human behaviour.

Theory and Methods A Level Sociology Revision Bundle 

If you like this sort of thing, then you might like my Theory and Methods Revision Bundle – specifically designed to get students through the theory and methods sections of  A level sociology papers 1 and 3.

Contents include:

  • 74 pages of revision notes
  • 15 mind maps on various topics within theory and methods
  • Five theory and methods essays
  • ‘How to write methods in context essays’.

Signposting and Related Posts 

This post was primarily written for students studying the second year compulsory Theory and Methods module.

Positivism is often contrasted to Interpretivism – and a summary of the differences can be found here: Positivism and Interpretivism – A Very Brief Overview.

They generally regard sociology as a science and the material above can be used on essay on that subject, and in a similar vein they also believe that sociology can be value free.

Functionalists are generally regarded as positivists, especially Emile Durkheim who was a student of Comte.

Positivists generally prefer quantitative data and so another related post is Official Statistics in Sociology