Limited Media Reporting of the Labour Conference 2022 – Ideological Agenda setting or just ‘news values’…?

Examples of The Metro’s right wing ideological bias in Autumn 2022.

The Metro’s reporting (28/09/2022) of Sir Keir Starmer’s Speech at the 2022 Labour Party Conference was definitely limited, and offers students of media studies an interesting contemporary example of how news values and/ or agenda setting influence the news agenda.

Biased Reporting…

There are some good examples here of what appear to be deliberate bias against labour…

Firstly on the headline page not only is the labour conference given half the space of the royals story the headline ‘don’t forgive’ makes them seem aggressive and harsh, AND there’s a little quip about Keir and his wife being dressed in sync which is maybe an attempt to belittle labour.

And then there’s the order and manner in which the two main items of the day are presented…

Firstly we have the royals, BEFORE the labour conference reporting…

And even Eurovision trumps Labour!

And then on page three AFTER Kate and Will and Eurovision we finally have an item on the labour party conference (well it’s page four, page two was a full page advert)…

Also note how this is all just dull text – there’s no attempt at all to bullet point the key ideas – there could be a nice infographic where the advert is to the left which would make this material more readable, but there isn’t.

Rather the message here seems to be ‘ignore this dull stuff but here’s some pictures of Keir and his wife who have dressed well’.

News Values…?

Of course it could just be plain old News Values influencing why Kate and Wills are appearing before Labour – the royals are more photogenic, and pictures matters in papers, and we have just had the death of the Queen so there is continuity.

HOWEVER, given the national interest surrounding the cost of living crisis and Tory economic policy crashing the economy I think there is more than News Values at work here…

Why I think this reporting might be ideological

There is some extremely significant political context to Starmer’s speech, rooted in some major socio-economic turbulence this Autumn.

The recent Tory budget gave some major tax cuts to the richest in society on top of recent hand-outs to the UK’s two biggest oil companies – BP and Shell, while ordinary people are left to soak up much of the increased cost of living themselves.

In short, the Tories have done more to help the rich than the poor and showed little interest in investing in a green-future to provide long term solutions to increasing energy prices and any potential future price shocks.

And Keir Starmer, the leader of the major opposition party is, in this speech, outlining a viable alternative strategy to what the Tories are offering.

And yet this speech has been relegated to small text on pages 4 and 5, after the pictures of Will and Kate in Wales.

To my mind this seems to be a straight up attempt to offer the masses some royal entertainment fluff rather than reporting on the Labour alternative to the cost of living crisis in an accessible manner.

I mean, think about it – they could have bullet pointed the key facts but all we have is a very unattractive full text version of the speech, it’s very easy to just ignore it, effectively rendering it invisible to many readers.

And given that the Metro is a right wing paper, that is probably the whole idea!

Discussion Questions

What do you think? Is this an example of ideological agenda setting?

Are the owners and editors of the Metro using their position of power to narrow the agenda of news reporting and discredit the views of Keir Starmer and the Labour Party…?

Or is this just plain old news values at work and the paper simply providing what the audience demand…?

Signposting

This material should be of interest to students studying the Media option as part of A-level sociology.

It should also be of interest to students generally – it’s your future the Tories are messing up after all!

You can watch Sir Keir’s full speech here:

The Labour Party Conference 2022

Sir Keir’s Speech Fact Checked

Agenda Setting in The Mainstream News

Agenda-setting is where the media only ask a limited range of questions about a topic, thus limiting the number of perspectives or angles from which an issue is explored. It is a concept mainly associated with Marxism, and it is one of the main ways in which the media maintain ideological control according to Marxist analysis.

Examples of agenda setting:

Focussing on the violent aspects of a political protest, rather than the arguments behind why the protest is taking place

Charlie Brooker does a great job of analysing how this occurred during the G20 protests in London 2009 – the television crews DID NOT cover the political speeches that took place during the day, they just waited around until some violence did (finally, it was rare!) kick off later in the day, and then it was the violence that became headline news:

Focussing on the ‘drama of the London riots’ and the harms done to victims rather than on the reasons why people took part in the London riots.

I’ll admit, the London Riots were great entertainment, and if that’s all you wanted, the media did a great job of covering the burning and the looting, framing the event in terms of ‘lack of parental responsibility’, ‘moral decline’ and ‘feral youths’

However, the mainstream media didn’t do such a great job of covering the findings of the research which was published months later, which suggested  that the actual reasons the riots took place were, according to the rioters themselves: unfair treatment by the police, unemployment, government policies the shooting of Mark Duggan.

Focussing on why the economy is or isn’t growing, rather than asking whether or not economic growth is a good thing.

There is a daily media-focus on the economy and economic growth: most radio and T.V. news slots have a regular ‘business feature’ and economic growth is always framed as universally good.

However, what is never discussed is the fact that not everyone benefits equally from economic growth – the capitalist class with shares and investments benefit hugely, but the poor benefit almost not at all! America is an excellent example of this – the richest country on earth, but with huge inequalities, you have to ask whether economic growth is actually ‘good’.

The authors of the Spirit Level argue that if we want social progress in Britain  then inequality is now the biggest barrier to improving quality of life for most people, but this is rarely discussed in the media.

Marxists argue that news values and agenda setting work together to reinforce dominant, elite world views of society as normal and natural, and to marginalise alternative perspectives on society which may upset existing power structures.

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Eight Reasons Why We Should All be Marxists

The third of three posts on Marxism for A2 Sociological Perspectives – Arguments and evidence for the continued relevance of Marxism 

Contemporary Marxists argues that Marxist analysis is still relevant to an understanding of modern society. A considerable amount of contemporary Marxist thought focuses on how Capitalism has become globalised and emphasises the injustices of the global capitalist system; another strand of contemporary Marxist theory focuses on how the values of capitalism (in the form of ‘neo-liberal hegemony’) have penetrated Western culture to the detriment of us all.

You might like to think about what Marxist concepts are illustrated by these cartoons

  1. Some Sociologists argue that a class based analysis of global society is still relevant.

Leslie Sklaire argues that recent decades have seen the emergence of a ‘Transnational Capitalist Class’. These are the leaders of global corporations, certain politicians and their bureaucrats who control billions of dollars of assets and financial flows. They wield their power through undemocratic international economic institutions such as the World Bank, The International Monetary Fund and the G20. These institutions were established after World War Two to help co-ordinate the expanding global economy and facilitate redevelopment after the war. However, many left wing theorists such as Joseph Stiglitz argue that since the 1970s these institutions have forced dozens of developing countries to adopt neo-liberal economic policies. Neo-Liberal policies include such things as privatising public services, cutting taxes and regulating industry less, thus allowing Transnational Corporations to open sweat shops, pollute local areas, and take all the profits away without giving very much back. The basic idea here is that the global economy is run by Corporations and Politicians for the benefit of Corporations and their high powered political supporters (One of whom is ‘Gideon’ Osborn)

  1. There is considerable evidence that exploitation still lies at the heart of the Capitalist system.

Corporations are frequently criticised for exploiting workers and the environment – through sweatshop labour and pollution, where they can get away with it. Some of the most obvious examples include Shell and oil pollution in Nigeria; Coke’s legacy of draining water local water supplies in India to produce Coke, which results in drought in local areas and Apple’s use of sweatshops in China to produce the ipad.

  1. There is some evidence that those with economic power still have disproportionate influence over the superstructure.

Marxist Theory is still relevant because…. There is some evidence that those with economic power still have disproportionate influence over the superstructure.

I should just point out that the point of this post is to provide soundbites that you can use in an exam (or an arguement with a Tory supporter of the neo-liberal state apparatus) rather than a comprehensive or balanced account of evidence for or against (the variety of) Marxist theory.

Evidence of Elite control over the government

By far the best example of state putting the interests of Capital before the interests of the majority of people is how the government has responded to the present ‘economic crisis’. 

Simply put, the state is making the poor pay for the economic problems caused by the Transnational Capitalist Class. The average guy on the street is getting poorer while the rich are still getting richer! Consider also the recent case of Ireland, where the minimum wage is being cut by one euro, VAT is being increase, and public sector jobs axed, while Corporation Tax remains at an incredibly low 12.5%  

Getting back to the cuts in Britain, this is no surprise if you actually look at the characteristics of those who make up the cabinet and the wider Tory Party; you actually find that many of them are themselves extremely wealthy. The prime minister, deputy prime minister and Chancellor are all millionaires – They are the Transnational Capitalist Class – and they are hardly likely to hurt themselves.

Evidence of Elite control over the Criminal Justice System

Another example of the elite class having control over the superstructure lies in the differential treatment of white collar crime and street crime. Even though White Collar Crime costs more to the economy than street crime, White Collar Criminals are still less likely to get punished. According to Tombs and Whyte, this is partly because the government invests fewer resources into investigating fraud and health and safety crimes (the types of crime Corporations are most likely to be guilty of) than it does into working class street crime.

Evidence of Elite Control over the mainstream Media

Greg Philo argues that it is simply crazy it is that the agenda in the media is about ‘what services should the government cut’ rather than ’should we tax the wealthy or make cuts.[1] Philo points[2] out that there are other solutions to the current economic crisis – there is enough property wealth in the country – we could just take it off them, but the government is making the average man on the street pay instead. In his film, 

Evidence of Elite Control of the Education system

Evidence for elite control of the education system lies in the fact that if you are wealthy, you can buy your children a private education, which gives them a much greater chance of getting into a top university and high getting a highly paid, prestigious job.  The statistics make for extremely uncomfortable reading… Intelligent children from the 20% of richest homes in England are seven times more likely to attend a high-ranking university than intelligent children from the poorest 40%’.Looked at another way, of 80,000 15-year-olds who’d been on free school meals in 2002, only 45 had made it to Oxbridge- compared to the high-end private Westminster school which averages 82 successful applicants every year.[3]

People from upper middle class, public school backgrounds dominate every economic sector except those – such as sport and hard science – in which only raw ability counts. Through networking, confidence, unpaid internships, most importantly through our attendance at the top universities, we run the media, politics, the civil service, the arts, the City, law, medicine, big business, the armed forces, even, in many cases, the protest movements challenging these powers. The Milburn report, published last year, shows that 45% of top civil servants, 53% of top journalists, 32% of MPs, 70% of finance directors and 75% of judges come from the 7% of the population who went to private schools.’[4]

  1. There is evidence that we are still under ideological control – but we don’t realise it.

Antonio Gramsci, A humanist Marxist writing in the early twentieth century first pointed out that what he called ‘Hegemonic Control’ plays an ever important role in advanced Capitalist societies. Hegemonic control occurs when the intellectual and moral leadership provided by the dominant class provides the fundamental outlook for the whole of society.

Greg Philo points to one very good recent example of this in recent years – the fact that we are so willing to accept cuts to public services when the richest ten percent of the country own so much wealth that if we just took one fifth of their wealth we would clear the national deficit, yet this idea doesn’t not even appear in the media. Agenda Setting has removed it and so we do not even consider it.

  1. Capitalism is kept going by creating ‘false needs’

Successful companies today spend billions on advertising campaigns to convince us that we need the products that they make. Looked at objectively much of what we buy we don’t need, yet the Capitalist class invests billions convincing us to buy things that we do not need.

Worse that ideological control – More generally, numerous Sociologists such as Richard Wilkinson and David Garland point out that the more unequal a country, and the more a country has adopted neo-liberal policies – the higher the prison population. It would appear that the closer a country is to ‘pure capitalism’ the more punitive the elite class is.

  1. Alienation and Commodity Fetishism

We in west have become so obsessed with consumer culture that we end up defining ourselves through the products we consume, and how we ‘pick and mix them’ (this means fashion, holidays, houses, cars, mobile phones). From a Marxist point of view this is incredibly shallow – Marx believed that we are only fully human when we are fully engaged with the political and economic processes of our society. From the Marxist point of view, Capitalism just encourages us to be childlike and define ourselves through our styles and our hobbies and to forget about politics and economics. In the truest sense we are alienated from our productive base while our identities become more and more dependent on material goods.

  1. David Harvey argues that economic crises are inherent to the Capitalist system and that in recent years these crises have become more severe and more frequent.

Harvey argues that any sane person should join an anti-capitalist movement because the root problems of Capitalism are the same as they were in Marx’s day – click here for his analysis of the problems of Modern Capitalism

  1. Capitalist exploitation is so bad in some parts of the world that there is vehement resistance to it – especially in Latin America – President Hugo Chavez of Venezuela, for example, perceives himself as an anti-Capitalist, as do many people of Latin America. The Zapatistas in Mexico is another good example and the World Development Movement also has Marxist undertones.

  • See the first 20 mins or so of John Pilger’s ‘War on Democracy’ to here Hugo Chavez talk in Marxist terms – on stream

  1. Although you don’t see it in the media there are tens of thousands of people who call themselves Communists and who sympathise with Marxism and the wider anti-capitalist movement. Left Wing criticisms and the anti-capitalist movement are still very much alive today.

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The Traditional Marxist Perspective on Society – Eight Key Ideas

Eight Criticisms of Traditional Marxism