Tag: mass culture
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Dominic Strinati – A Critique of Mass Culture Theory
mass culture is not homogenous, its consumers are not passive and there are no distinct high or folk cultures.
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Herber J. Gans: The Plurality of Taste Cultures
Herbert Gans criticised mass culture theorists by suggesting there was a plurality of cultures in America, each of equal value.
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Mass Culture
Mass culture refers to standardised, simplified cultural products produced for profit. According to Dwight Macdonald mass culture was harmful to society.