Tag: mass culture
Dominic Strinati – A Critique of Mass Culture Theory
mass culture is not homogenous, its consumers are not passive and there are no distinct high or folk cultures.
Herber J. Gans: The Plurality of Taste Cultures
Herbert Gans criticised mass culture theorists by suggesting there was a plurality of cultures in America, each of equal value.
Mass culture refers to standardised, simplified cultural products produced for profit. According to Dwight Macdonald mass culture was harmful to society.