Formula one is getting rid of its grid-girls: the scantily clad, typically young attractive women who hold up a card telling drivers where to start.
Most Feminist leaning commentators, such as Janet Street Porter, see this as progress for gender equality and women’s rights: employing women just as ‘eye candy for men’ or ‘set dressing’ is just another example of sexism in which women are ‘valued’ merely for their looks, and is thus just another example of the objectification of women. Also being given the boot is the leering and bum-pinching from male mechanics which goes along with the job, according to Beverly Turner who covered the sport between 2001 to 2003.
However, writing in the Sunday Times, Camilla Long criticizes middle class Feminists for effectively ‘slut shaming’ the grid-girls, and effectively dismissing their working-class sister’s right to choose.
Meanwhile, some of the grid-girls themselves aren’t particularly happy about their chosen careers being given the axe either: Rebecca Cooper, for example, argues that it’s their choice to do what they do, most of them are fans of the sport, and the whole cat-calling thing: you get that everywhere in life anyway.
Finally, it’s worth reflecting on where we stand on women using their sexuality to make money more generally: if we are in the camp which thinks sex-work and pornography are ‘empowering for women’, we are going to have to be pretty nuanced in our critique of Grid-Girls!