Goop – New Age Nonsense?

The Good Thinking Society, a charity which campaigns against pseudo-science has recently reported Gwneth Paltrow’s Goop to UK watchdogs, because it believes some of the wellness products the site sells are actually harmful.

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Probably the best example of this is a product called ‘The Mother Load’ which lists 110% of the recommended daily value of vitamin A, a vitamin which, according to UK health organisations can actually be harmful if taken in high doses.

Relevance to A-level sociology 

Firstly, Goop is a great example of a postmodern New Age Spirituality. It’s mission is to sell products which promote well-being, and ‘inner peace’. Basically, stressed out women go to Goop to buy nice things and achieve ‘inner peace’.

Gwyneth seems to think there’s nothing wrong with this: I mean why would she: she’s a right woman living in the first world whose pumped her money into a feel good business. I bet her pseudo-spiritual products make her feel pretty good!

However, on balance I think this is a good example of just how the The New Age isn’t really religious at all – it’s just wealthy people buying goods and services to make themselves feel better – it’s basically consumerism!

The material above is a good example of how science and religion can come into direct conflict.

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