Goop – New Age Nonsense?

The Good Thinking Society, a charity which campaigns against pseudo-science has recently reported Gwneth Paltrow’s Goop to UK watchdogs, because it believes some of the wellness products the site sells are actually harmful.


Probably the best example of this is a product called ‘The Mother Load’ which lists 110% of the recommended daily value of vitamin A, a vitamin which, according to UK health organisations can actually be harmful if taken in high doses.

Relevance to A-level sociology 

Firstly, Goop is a great example of a postmodern New Age Spirituality. It’s mission is to sell products which promote well-being, and ‘inner peace’. Basically, stressed out women go to Goop to buy nice things and achieve ‘inner peace’.

Gwyneth seems to think there’s nothing wrong with this: I mean why would she: she’s a right woman living in the first world whose pumped her money into a feel good business. I bet her pseudo-spiritual products make her feel pretty good!

However, on balance I think this is a good example of just how the The New Age isn’t really religious at all – it’s just wealthy people buying goods and services to make themselves feel better – it’s basically consumerism!

The material above is a good example of how science and religion can come into direct conflict.

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