This post focuses on traditional representations of men as reinforcing aspects of hegemonic masculinity before considering some of the changes to male representations in more recent years.
Traditional representations of men reinforce hegemonic masculinity
Traditional representations of men have ascribed certain attributes to male characters such as strength, power, control, authority, rationality and lack of emotion. In other words, media representations of men have reinforced hegemonic masculinity.
Gilmore has summarised this even more simply, arguing that the media stereotype men into ‘the provider, the protector and the impregnator’.
Violence as a normal part of masculinity
According to Earp and Katz (1999) the media have provided us with a steady stream of images which define violence as an ordinary or normal part of masculinity, or in their own words….
“The media help construct violent masculinity as a cultural norm. Media discourse reveals the assumption that violence is not so much a deviation but an accepted part of masculinity”.
Wider representations of men and masculinity
Children Now (1999) conducted research in the late 1990s and found that there were six common types of representation of men in the media
- The joker – uses laughter to avoid displaying seriousness or emotion
- The jock – demonstrates his power and strength to win the approval of other men and women
- The strong silent type (James Bond) – being in charge, acting decisively, controlling emotion and succeeding with women.
- The big shot – power comes from professional status
- The action hero – strong and shows extreme aggression and violence
- The Buffoon – a bungling father figure, well intentioned and light hearted. (Homer). Hopeless at domestic affairs.
(Boys to Men: Media Messages About Masculinity, Children Now 1999).
The Crisis of Masculinity, the New Man and changing representations of masculinity
As with women, the changing roles of men in society are reflected in changing representations of men in the media.
Representations of men are moving away from absolute toughness, stubborn self-reliance and emotional silence with more male characters being comfortable with showing emotions and seeking advice about how to deal with the problems of masculinity.
There are also an increasing amount of images within advertising which encourage men to be concerned with body image and appearance as well as a sexualisation of male bodies, in which they are presented as sex objects for female viewing pleasure, much in the same way as female bodies have been traditionally been used by the media.