I’ve been adding a copy of The Sun newspaper to my basket every time I do my lock down shop, primarily because it at around 50 pence it’s pretty cheap!
The Sun is also Britain’s most widely circulated newspaper, so it’s worth doing a bit of casual content analysis on it during these unusual coronavirus times – this is the paper most people are reading, after all!
One of the main themes I’ve noticed is moralising through shaming, and today’s paper (Friday 8th May) is a great example of this…..
On the front page we have the paper moralising against ‘Just Giving’ taking a £300K fee from Captain Tom’s fundraising efforts.
On pages 5-6 we have public shaming of businesses and shops for ‘flouting’ lock down rules on a sunny day yesterday
Later on pages 8-9 we have a detailed map of England footballer Kyle Walker’s lock down violations as he visits his sister, mother and father and friend for a cycle ride.
All of these events are newsworthy based on their news values, but The Sun goes beyond objective reporting and adds a shaming element through the use of language: ‘Walker the Plank’ as a title, for example.
And it’s not just The Sun being Paternal… apparently Dominic Raab has said that if people take advantage of the lockdown gradually being relaxed, they’ll restrict the rules again, as if we’re all like a bunch of school children?!?