Carr has an uncomfortable sense that someone, or something, is remapping the neural circuitry in his brain. He feels as if he’s not thinking the way he used to think.
He says that he used to find it easy to immerse himself in a book, but that’s rarely the case anymore… his concentration drifts after a page or two and he starts looking for something else to do. Deep reading used to be easy, now it’s a struggle.
He believes this is because he spends a lot of time online, surfing and sometimes adding to the great databases of the net.
He notes that ‘the Net has become my all-purpose medium, the conduit for most of the information that flows through my eyes and ears and into my mind’ (hardly surprising giving the sheer amount of ‘functions’ that are now facilitated online!)
He notes that there are positives to the internet – having so much information to hand is very convenient and means we can think and work more efficiently. He also recognises that skim-reading short snippets of lots of articles probably makes us more creative, as this encourages us to make a greater diversity of linkages between different information sets.
However, the positives come at a price. McLuhan noted that media shape process of thought as well as supplying us with material to think about, and Carr thinks that the net is chipping away at his ability to concentrate and contemplate… Once he was like a scuba diver in a sea of words. Now he zips along the surface like a guy on a Jet-Ski.
He is not the only one who believes that the internet is changing the way he thinks: friends have made similar observations as have various bloggers. For example, Bruce Friedman who blogs about the use of computers points out that he skim-reads even short blog posts and his thinking has taken on a ‘staccato’ quality.
Phillip Davis (among many others) points to the advantages of ‘skimming’ lots of articles – believing it makes us more efficient and creative than the older linear ways of reading and thinking. Others believe the net has made books superfluous.
A research study by nGenera which interviewed six thousand members of what it called ‘Generation net’ found that young people don’t even read a page from left to right or top to bottom, they skip around, scanning it for areas of interest. It truly appears that the net is changing the way we absorb information.
Even though there are different degrees of net usage, what is clear is that for society as a whole, the net has become the communication and information medium of choice… we have embraced its uniquely rapid-fire mode of collecting and dispensing information. This transformation is profound, and so are its likely impacts.
We seem to have arrived at an important juncture in our cultural history – we are trading away our old linear thought process, calm focused and undistracted. These are being replaced by a new kind of mind that wants and needs to take in and dole out information in short, disjointed, often overlapping bursts – the faster the better.
Ever since Guttenberg’s printing press, the linear, literary mind has been at the center of art, science and society. It’s been the imaginative mind of the Renaissance, the rational mind of the Enlightenment, the inventive mind of the Industrial Revolution, even the subversive mind of Modernism. It may soon be yesterday’s mind!
Carr was born in 1959 and noes that for Baby Boomers and Generation Xrs, life began in the analogue age and gradually transitioned to the digital age from the 1980s onward.
He was an English major at Dartmouth college and outlines how in the late 1970s he spent most of his time working towards his degree in the library, rather than in the cutting edge (at the time) computer center.
He says that he didn’t feel the anxiety of information overload symptomatic of today’s online age despite the tens of thousands of books in the library. ‘Take your time, the books used to say to him, we’re not going anywhere’.
He now takes us through his own personal history of his ever-increasing engagement with computers… From his first purchase of a mac Plus in 1986; getting caught up in the ‘upgrade cycle’ in the mid-1990s; getting online for the first time by installing Netscape in 1995; and then broadband, Napster, Google, YouTube, and the rest…
When the net went Web 2.0 in 2005, he became a social networker, and a content generator, benefiting from the new ease of access to information and reduced barriers to publication afforded by new modes of connectivity.
However, by 2007 he realised that his brain was ‘hungry’… it was demanding to be fed in the way the next fed it…. in 2-minute chunks.
The internet was changing him into a high-speed data processing machine… being connected had made him want to be connected constantly… he wanted to check emails even when he was offline.
Ultimately Carr notes that… ‘The computer…. Was more than just a simple tool that did what you told it to do. It was a machine that, in subtle but unmistakable ways, exerted influence over you…. The more I used it, the more it altered the way I worked.’
For my summary of chapter two please click here. To purchase the book (it’s a cracking read!) please click below!
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The idea behind ‘Nudge’ was that by exploiting traits of ‘human nature’ such as our tendencies to put of making decisions, or to give into peer pressure, it was possible to ‘nudge’ people into making certain decisions.
10 years on, it seems that government all over the world have applied ‘nudge theory’ to achieve their desired outcome. They have managed to implement some relatively ‘small scale’ social policies and make huge savings at little cost to the public purse.
In the U.K. for example, David Cameron set up the Behavourial Insights Team (or Nudge Unit) which seems to have had some remarkable successes. For example:
Reminder letters telling people that most of their neighbours have already paid their taxes have boosted tax receipts. This was designed to appeal to the ‘heard instinct’.
The unit boosted tax returns from the top 1% (those owing more than £30K) from 39% to 47%. To do so they changed their punitive letter to one reminding them of the good paying taxes can do.
Sending encouraging text messages to pupils resitting GCSEs has boosted exam results. This appeals to the well-recognised fact that people respond better to praise.
Sending text messages to jobseekers reminding them of job interviews signed off with ‘good luck’ has reduced the number of missed interviews.
As with so many public-policy initiatives these days, the Behavourial Insights Team is set up as a private venture, and it now makes its money selling its ‘nudge policy’ ideas to government departments around the world.
The Limitations of Nudge Politics
Methodologically speaking there are a at least three fairly standard problems:
Firstly, the UK’s nudge unit hasn’t been in place long enough to establish whether these are long-term, ’embedded success’.
Secondly, we don’t really know why ‘nudge actions’ work. The data suggests a correlation between small changes in how letters are worded and so on and behaviour, but we don’t really know the ‘why’ of what’s going on.
Thirdly, I’m fairly sure there aren’t that many controlled trials out there which have been done to really verify the success of some of these policies.
Theoretically there are also quite a few problems:
The book and the ‘team’ above both talk in terms of ‘nudging’ people into making the ‘right decisions’… but who decides what is right? This theory ignores questions of power.
It also could be used towards very negative ends… in fact I think we’ve already seen that with the whole Brexit and Trump votes….. I’m sure those campaigns used nudge theory to manipulate people’s voting outcomes. It doesn’t take a massive swing to alter political outcomes today after all!
Finally, I cannot see how you are going to be able to ‘nudge’ people into making drastic changes to save the planet for example: I can’t imagine the government changing the message on its next round of car tax renewal letters to include messages such as: ‘have you ever thought about giving up the car and just walking everywhere instead? If you did so, the planet might stand a chance of surviving!’.
Final thoughts: the age of the ‘nudge’?
I think this book and this type of ‘steering politics’ are very reflective of the age we live in. (The whole theory is kind of like a micro-version of Anthony Giddens’ ‘steering the juggernaut’ theory.) This is policy-set very much favoured to career politicians and bureaucrats who would rather focus on ‘pragmatic politics’. It’s kind of like what realism is to Marxism in criminology theory: not interested in the ‘big questions’.
I just cannot see how this kind of politics is going to help us move towards making the kind of drastic social changes that are probably going to be required to tackle the biggest problems of our times: global warming, militarism, inequality, refugees for example.
A fairly lengthy, paraphrased summary with a few comments in italics
In consumer culture people behave ‘unreflexivly’ – without thinking about what they consider to be their life purpose and what they believe to be the right means of reaching it, without thinking about about what prompts them into action or escape, or about what they desire, what they fear and at what point fears and desires balance each other out
Nb – In defining consumers as unreflexive – that is, anyone who limits their conscious reflection to questions of what to consume- rather than focusing on the ‘deeper’ questions of life – Bauman seems to deny that such people have any sense of agency – they are not fully human.
The society of consumers stands for a set of existential conditions under which the probability is high that most people will embrace the consumerist rather than any other culture, and obey its rules.
The ‘society of consumers’ is a kind of society which ‘interpellates’ its members primarily in their capacity as consumers. While doing that, ‘society’ expects to be heard, listened to and obeyed; it evaluates – rewards and penalizes – its members depending on the promptness and propriety of their response to the interpellation.
As a result, one’s ability to engage in consumerist performance has become the paramount stratifying factor and the principal criterion of inclusion in or exclusion from society, as well as guiding the distribution of social esteem and stigma, and shares in public attention.
(Following Frank Trentmann) This is historically unusual – for most of the modern period consumption was little discussed and when it was it was typically associated with eccentricity and wastefulness.
For the better part of modern history (that is, throughout the era of massive industrial plants and massive conscript armies), society ‘interpellated’ most of the male half of its members as primarily producers and soldiers, and almost all of the other (female) half as first and foremost their by-appointment purveyors of services.
It was the body of the would-be worker or soldier that counted most; their spirit, on the other hand, was to be silenced, numbed and thereby ‘deactivated’.
The society of consumers, on the other hand, focuses its training and coercing pressures on the management of the spirit – leaving the manage- meant of bodies to individually undertaken DIY labour, individually supervised and coordinated by spiritually trained and coerced individuals.
This coercive pressure is exerted on members of the society of consumers from their early childhood.. Following Daniel Thomas Cooke…
‘the battles waged over and around children’s consumer culture are no less than battles over the nature of the person and the scope of personhood in the context of the ever-expanding reach of commerce.’
The society of consumers does not recognize differences of age or gender (however counter-factually) and will not make allowances for either; nor does it (blatantly counter-factually) recognize class distinctions. From the geographic centres of the worldwide network of information highways to its furthest, however impoverished peripheries…
‘the poor are forced into a situation in which they either have to spend what little money or resources they have on senseless consumer objects rather than basic necessities in order to deflect total social humiliation or face the prospect of being teased and laughed at.’ (In Ekstrom et al, Elusive Consumption, 2004.)
However it is down to the individual to negotiate the staggering amount of info in order to make the right consumer decisions to avoid derision.
Since ‘social fitness’ is the responsibility of the individual, if people fail to make the right choices they are blamed (and thus constructed as ‘flawed consumers’) – we are taught to believe that there is nothing wrong with society, because there is plenty of choice, and so if people fail to succeed they are not deserving of care.
At least the above is the case if we are unreflexive viz our consumption habits.
Consumption is an investment in everything that matters for individual ‘social value’ and self-esteem, thus the crucial, perhaps the decisive purpose of consumption in the society of consumers is not the satisfaction of needs, desires and wants, but the commoditization or recommoditization of the consumer: raising the status of consumers themselves to that of sellable commodities.
If you wish to take part in society, you have to consume in this way – turning yourself into a commodity – this is a precondition which is non negotiable thus market relations are fundamental to the society of consumers, as is the calculating mindset which goes along with it.
I’m left wondering what Bauman would make of attempts to set up alternative, low impact cultures assisted by alternative financial avenues such as Kick Starter?
Becoming and remaining a sellable commodity is the most potent motive of consumer concerns, even if it is usually latent and seldom conscious, let alone explicitly declared.
The society of consumers, with its compulsive and willing individualization places a magnified emphasis on the on the subject as the one who has the duty to make oneself something, and on the individual as being the one who is responsible if one fails. NB – I guess to simplify one of Bauman’s basic points you could just say that we believe that we are responsible for own successes and failures in life only because that is what society tells us, and this isn’t necessarily true.
In the society of producers, society took on the role of a ‘collective Prometheus’ – it took responsibility for the product in exchange for the individual conforming to social norms. If you just ‘became’ what society asked of you’ that was enough – your Promethean challenge, and sense of of Promethean pride could thus be earned if you fulfilled your social role.
However, in the age of individualisation, now that society ‘doesn’t exist’ (TINA) just becoming what society wants is no longer an option – ( in the consumer society the point, the task, is to continually become something else).
Being born, having become something are now sources of ‘Promethean shame’ and the task of the individual is to perfect themselves – to become more than they are, and there is never an end to this process… life is a never ending struggle of becoming.
Because of this, being a member of the society of consumers is a daunting task, a never-ending and uphill struggle. The fear of failing to conform has been elbowed out by a fear of inadequacy, and consumer markets are eager to capitalize on that fear, and companies turning out consumer goods vie for the status of the most reliable guide and helper in their clients’ unending effort to rise to the challenge. They supply ‘the tools’, the instruments required by the individually performed job of ‘self-fabrication’.
However, following Gunder Anders, it is absurd to think of those tools as enabling an individual choice of purpose. These instruments are the crystallization of irresistible ‘necessity’ – which individuals must learn to obey, in order to be free. Cites teen fashion as an example. I’d be interested in looking at the social construction of retirement in this… to what extent is retirement constructed as a time when we are expected to ‘consume hard’? Does all of this end then?
There are two versions of human history – That of life as a progression towards greater rationality and freedom, of which consumer choice is the latest ‘highest’ expression, the other is of the increasing colonisation of human life by commodity markets – the society of consumers is its zenith because humans are now obliged to interact with each other at the same level as the products they consume (as explained above) – they purchase products in order to maximise their own market-value and they have no choice but to do so. NB – I get the impression that Bauman sides with the later version.
Markets today are sovereign, you only get political rights if you are able to consume – people such as the underclass and illegal immigrants (flawed consumers) are seen as having no rights in the popular imagination, and there is no authority they can appeal to because the state’s ability to draw the line between the included and the excluded has been eroded by the market – it now makes these decisions, and it has no tangible body that can be appealed to if people feel unfairly excluded.
In recent decades the state has shifted many of its functions sideways to the market such that the state has now become the arbiter of market demands, evidence in the centrality of economic measurements as the state’s primary indicators of its ‘success’.
The secret of every durable (successfully self-reproducing) social system is the recasting of its ‘functional prerequisites’ into behavioural motives of actors – the secret is making individuals wish to do what is needed for the system to reproduce itself.
In the modern period, this required an emphasis on deferred gratification – people committing to the idea of putting off pleasure now in order to reap the rewards in the future.
We also see in the general theories of the time – such as Freud’s reality principle and in Bentham’s panopticon – that the good society could only be constructed with the individual’s subordination to the society.
(However, such theories were themselves a product of the crisis of community – the very fact that people were thinking about community demonstrates that community is no longer ‘taken for granted’ as it was in traditional times, and because of this, it was already losing its power as a coercive force).
Much of the modern period thus involved nation states vying to restrict freedom of choice through panopticon style discipline and punish rule, but this was always cumbersome.
In the post-modern era (mistakenly conceived as a decivilising process) the civilising process takes the form of the ‘obligation to choose’ but this breeds little resistance because it is represented and conceived as freedom of choice.
People now are obliged to seek happiness and pleasure and this is lived through as an exercise of ‘freedom’ and self-assertion. Today it is as if the (individualised) pleasure principle has taken over the reality principle as the primary regulating force in society. (Reminds me of happiness is mandatory.)
When society confronts us (which it rarely does as a totality, these days) it does so in ways which make it easy for us to act as solitary consumers… (rather than in large collectivities). Bauman now gives several examples of this:
As mentioned earlier on in the chapter, this starts with childhood
At university, the new future-elite of consumers are socialised into the norm of living on credit (phase one)
At home we have TV dinners and fast food, which protect solitary consumers.
The primary acts of consumption are done in swarms – groups who come together for limited times with loose connections.
Elsewhere Bauman has also written about the nature of shopping malls, privatised public spaces of individualised consumption.
Even our post-modern ‘collective’ carnivalesque acts reinforce individualism – we come together in fringe moments to get our ‘collective’ fix and then go back to being individuals again .. ..
The chapter finishes with something about tax cuts to the rich and shifting taxation away from income to expenditure which doesn’t make much sense in the context of the chapter.
Love and Reason will forever fail to communicate… for three reasons.
Reason is about use, love is about value. The world as seen by love is a collection of values, as seen by reason, a collection of useful objects – Value is the quality of a thing, usefulness an attribute of the things’ user. The usefulness of an object stems from a sense of lack in the user – to use something to fulfill that lack. Usefulness, and the use of reason to get what we want, is about using up the other, it is about gratifying ourselves. Love on the other hand is about valuing the other for the sake of the other.
Use is about annihilating the other for the sake of the self, love is about bolstering the other in one’s otherness and protecting them. Love means self-denial.
Secondly, reason has boundaries – it is about closing off the realm of possibilities, limiting, while love is boundless – it is forever open ended and has no limits.
Reason cuts infinity to the level of the finite self, love extends the self to the infinite.
Finally, reason prompts loyalty to the self while love prompts loyalty to the other. Reason tells us how to manipulate the other to fit around my desires, love encourages us to bend to the will of the other.
There is more to love than this – it is like signing a blank cheque – giving oneself to the forever changing uncertainty of what the other might be like in the future.
For Levinas ethics precedes ontology – ethics is better than what is – the starting point is that I put them first – my neighbour – this is the starting point, and from this point forwards there are no rules. Talking, engaging in dialogue, figuring out what is right and what should be the ‘is’ moves on from here. But care for the other should be the starting point!
Also following Logstrup – Together these propose ‘responsibility for the weakness of the other’ as the fundamental human condition – always making the effort to put the other first, and figuring out what this means is the basis of human social life – not just obeying commands and deferring to authority. This means a state of uncertainty.
To love means to be in a state of perpetual uncertainty, but people still need to get by – and reason is necessary for this – And to make things easier we often defer to authorities. However, authorities themselves use reason in the wrong way – take their attitude to the welfare state for example– they put reason first – the starting point is that we cannot afford it and so how can we reduce it – it should be the other way around – how can change society so that we can afford it?
Authorities use reason without love. It is up to us to love first (he doesn’t say this here, but he does elswehere)
Commentary Bauman seems to be casting an individual or a society which premises reason as a fundamentally selfish person or society – I’m no philosopher, but I think he’s talking more about cost-benefit analysis than ‘pure reason’ – or instrumental rationality – Whatever, I don’t want to get lost in semantics – I get his point – the society or person which puts the question of ‘how do I use this to achieve my goals’ first is selfish – because the logic of use will always end up using the other – bending them to my will.
The logic of what Bauman calls love is the opposite – putting the well-being of the other first. (NB Bauman does mention that there is a danger of becoming a patsy to the other – and all of the above is assuming you don’t yourself end up being manipulated by them….which is something we need to be on our toes about.)
I guess the principle of the welfare state is the first ever in world history where we’ve had this on such a large level. It is interesting to think how little we focus on how many lives have been saved or turned around by the welfare state, while instead we focus on the very few ‘welfare scroungers’. My suspicion is that the reality of welfare is the former, not the later, something I need to look into for sure!
I also like the question rephrasing in this – everyone should get a minimum level of care – how do we change society to make sure this happens? This is what labour should be focusing on in the election, fat chance of course!
Chapter Fourteen – Private Morality, Immoral World
For Levinas, his starting point is the moral party of two – where we are both for the other. This is morality. This is the primal scene in which both are unconditionally responsible for the other. However, when a third party comes into being (society), this necessary and sufficient condition of the moral party does not suffice any more.
Here in society I am confronted with many others and their companions – and the concepts of difference, number, knowledge, time, space, truth and falsity – my intuitive reality is not enough to cope with this anymore. In order to deal with this third other, I must leave my primal realm, and here I encounter social order and justice.
In society, with the third party, we lose our primal connection with the other as a face – and we become individuals who have roles and are governed by laws. To interact with society (following Simmel) is to engage with people who wear masks, engage in fraud, and we must learn the appropriate rituals for dealing with these people. This is far, far removed from original duality.
To return to original morality, if we can, we need to get back to connection with the other with all forms of social status dropped. We need to be reduced to the level of bare humanity given to us at our birth.
Kindness and charity are the two basic human characteristics – naturally, in the moral universe of two, they overflow…because we recognise our common humanity. However in society, the concept of violence is introduced through making comparisons – differentiation and then the liberal state wades in to put limits on charity – and justifies these limits through reason.
The basic problem is that there is a gap between micro and macro ethics – because I cannot be limitlessly for many others – it is impossible, so the state, that vehicle which Levinas thought would translate ethics into the social realm, can never be as ethically pure as the original two-person ethical ideal.
Following Jonas, the gap between micro and macro ethics has really come to the fore in the age of globalisation – technology and capitalism have altered the world massively, and not everyone benefits, and it seems that we have a decreasing capacity to know and predict the consequences of our actions. In fact the growing knowledge of the dangers ahead goes hand in hand with our incapacity to deal with them.
Jonas suggests that ethics (normative regulation) needs to catch up with Capitalism and technology – what we need is a sort of categorical imperative mark 2.
Bauman rounds off by pointing out that ethics are under siege mainly because of Free Market Forces being freed from the control of the nation state (and repeats what he’s written elsewhere) This process basically polarises. Can intellectuals provide moral guidance?
A weird end to the section – He basically seems to argue that the current knowledge class by declaring the end of ideology have effectively become the organic intellectuals of the post-modern era —- They provide no ethical guidance to us. However, it may be immoral to simply lurch from one crisis to the next thinking that there are no better ways to live.
In short, I agree with the end points, but not the ‘hypothetical ontology’ the end point rests on.
So in a hypothetical situation in which I am just with one other person (as a face) I cannot help but feel compassion (this is what he is talking about) for that other person, and I am naturally for him.
This sounds like it’s got something in common with the Buddhist concept of one’s true nature that ‘just is’ – Intuitive, overflowing with compassion, but in Levinas’ view this requires a dualism, an other, just one other, to bring all of this out. I’m inclined to say this is utter nonsense – It such a state of overflowing compassion exists it is self-less, and universal, beyond the self, not dependent on one (hypothetical?) other.
I think an ontological flaw (because it’s coming from a hypothetical idea generated by the intellect maybe) is that ‘my’ ability to be a moral being (basically limitless compassion) is dependent on there only being one discrete object – ONE OTHER (which, for clarity presumes that morality depends on a subject (me) and an object (ONE other) – Of course if this is the premise, then universal morality to more than one other is impossible.
There is no necessary reason why the ability to be moral requires one other in particular. I prefer the idea of morality defined around a pure-motive to do good for others which stems from self-transcendence, thus the basis of morality is not self-self it is non-self.
I am aware btw that I may be talking utter nonsense.
However, I do agree that it is much harder to be limitlessly for a range of others rather than one specific other, what I don’t agree with is the necessity of the other as the basis for morality. And the idea of the state as providing normative regulation because of the complexity of this makes sense – although obviously this is a very idealised conception of the state.
I also agree that there is a difference with dealing with ‘people stripped down’ as human beings, compared to dealing with people in society, because in society people take on roles and wear masks, this is something we do need to get over if we are to be more compassionate.
Finally, I also agree with the idea of using ethics to tame Capitalism. I also agree that to abandon ethics to relativism is to provide sustenance to the forces of Capital.
Chapter Fifteen – Democracy on Two Battle Fronts
Democracy requires an active agora, which in turn requires autonomous individuals and an autonomous society – a society in which people are free to form their own opinions and in which agreement around those opinions becomes law.
Democracy is under threat in the sense that the public body finds it more and more difficult to enact what is good and more and more people retreat from the agora.
The professional politicians no longer visit the agora, and for the citizens taking part in it seems increasingly like a waste of time and effort.
But the public space has been filled with private concerns.
Thus we have a Gordian knot that will be difficult to untie.
This is basically a repetition of what’s already been said in previous chapters.
Chapter Sixteen – Violence Old and New
Terrorism is a form of violence, but it is more than the acts themselves which attract the label – it is only those who lack power who get defined as terrorists by the powerful.
The essence of violence lies in coercing people into doing things they would not otherwise do, it lies in restricting their freedom.
The essence of all power struggles is the right to define with authority and to deny the right of others to define fields of action.
P209 – In all order building enterprises legitimacy (the right to define) is key – in other words the right to coerce, and in such enterprises, fighting (violence) means getting rid of anyone else who might contest your right to categorise….. your right to limit other peoples’ freedoms – thus the fight against violence in such a way is unwinnable.
Modernity has enlisted the fight against violence as one of its major concerns, yet it cannot document much progress – firstly because it is impossible to measure the actual amount of violence suffered by individuals and secondly because the very concept of order building rests on there being enemies to defeat.
However now that our institutional frame is crumbling, coercion is no longer working – people have more power to assert themselves, and violence is one way through which we can push boundaries… hence things like sexism.
At the level of the nation state – for those new nations, ethnic cleansing seems to be the way forwards. This, and making countries accommodate capitalism – both forms of violence.
17 – On Postmodern Uses of Sex
Sex, Eroticism and Love are linked yet separate. They could hardly exist without each other but each exists in an ongoing war for independence, and their boundaries are well-known for being contested.
Sex is simply the biological urge to reproduce – It hasn’t changed much, but eroticisms is cultural experimentation around sex – and lord knows there is enough surplus sexual energy to be inventive with.
In the past society dealt with this surplus sexual energy (the tendency towards eroticism) by either chaining it to sex for reproduction or to love – either people were encouraged to just have sex for reproduction and then any aspect of eroticism was hidden (either repressed or dealt with via porn, prostitution and affairs) OR it was linked to the romantic ideal of love.
Nowadays, however, eroticism is free floating – Why>? It isn’t just market forces manipulating it – There are two main underlying reasons.
Firstly the end of the ‘panoptic model’ of securing social order – which was necessary to turn masses of men into an army of industrial labourers.
However, today, the vast majority of people are integrated through seduction rather than policing, advertising rather than indoctrination, need creation rather than normative regulation. Most of us are trained as sensation seekers and gatherers rather than as producers and soldiers. We have a constant need for every deeper experiences, more intense than the ones before – this is the basis of a society based on seduction. It is not health but fitness which describes this society – being prepared to always be on the move!
There are three problems with the sensation gathering life-strategy in general…
Firstly, Fitness is always on the horizon, and is shot through with anxiety – you can always be fitter!
Second because fitness is solely about the Erlebniss, about sensations, it can never be intersubjectively reported or compared in any meaningful way – sensations remain entirely subjective – thus it breeds loneliness.
Finally – in fitness one is both the subject and the commander – you have to split yourself into two in order to drive yourself on – fitness requires total immersion, yet you also have to stand back and evaluate yourself – this is an impossible task for one person to accomplish.
All three of these lead to uncertainty, an unfocused free-floating anxiety.
Eroticism which ultimately focuses on the most extreme form of pleasure – organism has all of the above features – and thus eroticism is always a project – never complete, rarely fully satisfying.
Secondly sex is the material substratum of the cultural production of immortality and the supreme metaphor for the effort to transcend individual mortality and stretch human existence beyond the lifespan of individual humans. When sex is linked to reproduction or love then it reflects the efforts of humans to make themselves immortal, when it is detached from these then it loses this (?)
PM eroticism is perfect for constructing those PM identities which require Maximal impact and instant obsolescence.
Identities are now free floating, part of this is plastic sexuality – it has nothing to do with gender norms anymore. Parental control over child sexuality used to be regulatory – now we are suspicious of parents – child abuse etc. so we keep our distance. In short – all bonds of identity are being eroded.. This encourages us to rethink everything……
The problem for postmodern sexuality is that it is contradictory! Full of ambivalence!
18 – Is there life after immortality?This is a very obscure final chapter, quite an irritant to read.
Following Heidegger we know that our life means living towards death, and we know that our life is short.
Life appears to us (NB this is merely an assertion) as the only window of opportunity we have to transcend death, and culture is what we have (laughingly) built up to make our existence more permanent, less transient. (NB he’s getting all of this from Ernst Becker).
One way in which culture has convinced us of our immortality is through life after death: in the idea that the soul lives on after the body. He argues that this has not been disproved. However, following Weber, and to Nietzsche – Modern society no longer believes in God – but only because his existence cannot be proved.
In the absence of God, we build two bridges to try to deny our own mortality – individual level bridges, through a legacy of posterity and memory, but these are for the few only that stand the test time, so for the rest of us there are public bridges – two stand out – the family and the nation, both efforts to achieve ‘collective immortality’. There are others, such as football clubs, but none of them are serious competitors compared to the previous two.
However, families and nations have now ceased to be about perpetual duration.
Nations are now powerless compared to capital, and (interestingly) one thing which testifies to this is the ease with which new statehood is granted – smaller nations are easier for TNCs to deal with. Similarly with the family in the age of cohabitation and confluent love, relationships are not expected to outlive the people who make them up.
Given the crumbling of institutions which link the individual to universal values, then for this first time in history counting days and making days count is irrational. The consequences are as follows:
Firstly, the routes to individual immortality become crowded and as a result fame as a strategy is replaced with notoriety – which is results in a situation of maximal impact and immediate obsolesce.
Secondly, because even fame is now no longer a guarantee of immortality, then there is more urgency to enjoy mortal life, hence the moment becomes more precious.
Thirdly, the body, as all we have left (rather than the soul I presume) becomes the focus of our attention.
Fourthly, because the body becomes our temple, but we cannot be sure what effects this or that product has on it, we exist in a state of anxiety.
Ours is the first culture in history to not value the durable, we live to cast off, we live our life in episodes.
We have not been here before – we live in a state of continuous transgression and we do not seem to mind, but it remains to be seen what ‘being here’ and its consequences are like.
It may sound odd doing a summary of a preface, but there is a lot of heavy stuff in here….
According to Bauman ‘Sociology can help us link our individual decisions and actions to the deeper cause of our troubles and fears – to the way we live, to the conditions under which we act, to the socially drawn limits of our ambition and imagination.’
This book just does this by exploring how Individualisation has become our fate, and by reminding us that if our anxieties are to be addressed, they must be addressed collectively, true to their social, not individual nature.
Lives Told and Stories Lived – An Overture
Bauman begins with Ernest Becker’s denial of death in which Becker suggests that society is ‘a living myth of the signficance of human life, a defiant creation of meaning’ and that ‘Everything man does in his symbolic world is an attempt to deny his grotesque fate’ (his eventual death).
He now goes back to Durkheim and argues that connecting oneself to society does not liberate the individual from nature, rather it liberates one from having to think about one’s nature and that genuine freedom comes from exorzing the spectre of mortality (which is ever present when close to nature) by linking oneself to (a more complex) society. It is through society that one tastes immortality – you become part of something which was there before you were born, and which will continue after you die.
(At the indivdual level) knowledge of mortality triggers the desire for transcendence – and this takes two forms – either the desire to leave something behind, a lasting trace of yourself, or the desire to live gloriously now. There is an energy (?) in this desire which society feeds off – it capitalises on this desire by providing credible objects of satisfaction which individuals then spend time pursuing.
The problem with the economy of death transcendence, as with all economies, is that the strategies on offer are scarce – and so there must be limits to how resources can be used. The main purpose of a life strategy (which involve the search for meaning) is to avoid the realisation of the truth of one’s own mortality, and given that all the various life- strategies fall short of this ultimate need-satisfaction it is impossible to call one strategy correct or incorrect.
Two consequences happen as a result.. Firstly, there is the continuus invention of new life-strategies – industries are forever coming up with new strategies for death-denial. Secondly some people are able to captalise on the energy of the quest of death-denial and this is where we get cultural capital and hierarchy from.
So to date Bauman seems to be suggesting that there is a pyschological need to escape facing up to our own mortality, and this is where society comes from. However because any life-strategy we adopt in the attempt to escape death is doomed to failure because all such strategies merely mask the truth of our own mortality which lurks in the background. Because of this, in truth, all such strategies are equally as valid (or equally as invalid) as each other. At the social level this then results in two things – a continues stream of new and improved life-strategies on offer to us from industry and secondly the emergence of cultural capital as those who are able to do so define their own life-strategies as superior which is where hierearchy comes from (and I guess this claiming of mythical superiority is also part and parcel of certain life-strategies of death-denial).
Pause for breath…. Bauman now goes on to say that…
However, just because all life-strategies are far from the truth of death-denial, this does not mean that all miss the targets by the same margin.
Some life-strategies on offer are the result of what Bauman calls ‘surplus manipulation’ of the desire to deny death. These are at their most viscious when they are biograpical solutions to systemic contradictions (following Beck) and rest on the fake-premise that self-inadequacy is the root cause of one’s anxiety and that the individual needs to look to themselves to solve this.
The result of this is the denial of a collective solution to one’s problems and the lonely struggle with a task which many lack the resources to perform alone which in turn leads to The result is self-censure, self-disparagement, and violence and torture against one’s own body.
I think the logic at work here is (a) Society is an invention which helps us deny death, however (b) in the post-modern age society falls apart – we find it harder and/ or it is less-rational to forge the kind of lasting bonds which will help us collectively deny-death (or strive for immortality to put in a positive phraseology) this results in (c) anxious individuals who are then (d) told by certain people in society (the elite – see below) that they need to find biographical solutions towards immortality (this is the surplus manipulation bit) but in reality this is impossible and so (e) this results in them killing or harming their social selves or actual physical bodies.
Bauman seems to be saying that, in the post-modern age some people, free of society, are thrown back on themselves, their true nature, and can’t handle it, they cannot deny-death alone, and so they kill themselves.
Bauman then goes on to say….
If we look at the whole life-story’ most of are simply not able to practice agency (articulation) – we are not free to simply construct of one set of relations out of another or redefine the context in which life is created. We may be able to do this in the realm of fashion or culture more generally, but not so with all aspects of of our lives.
To rephrase Marx – ‘People make their lives but not under conditions of their choice.’ It may be that we are all story tellers today, we all exercise reflexivity, but life is a game in which the rules of the game, the content of the pack and the way they are shuffled is not examined, rarely talked about.
The problem is that the individualisation narrative seems to assume that everything we do in our whole life is a matter of the choices we have made. This is, in fact, a narrataive that only works for the elite who do have lots of choice – they have resources and are mobile and can use opportunities in today’s mobile age to their advantage.
This narrative, in fact, works for the elite, it is ideological – if everyone thinks everything is open to choice and their fate is their fault, this becomes a nice control mechanism – you don’t need panopticons when people are always trying trying trying and choosing choosing choosing.
Furthermore, what is often precluded in the individualised age are strategies which involve acting together to change the broader social conditions, which just further perpetuates the problem.
In other words if we wish to reduce human suffering and allow individuals the opportunity to get back to collectively denying their own death (or constructing their immortality) then people need to feel as if they can constitutue society, at the moment the ideology of the biographical narrative serves to prevent people from realising this.
This book seems to aim to be a contribution towards bringing about greater genuine articulation (so it’s a shame you need to be educated well beyond graduate level to appreciate it)…..
As Bauman says towards the end of the chapter… ‘Genuine articulation is a human right but perform the task and the exercise the right in full we need all the assistance we can get – and sociologists can help in this by recording and mapping the crucial parts of the web of interconnections and dependencies which are kept hidden or stay invisible from the point of individual experience. Sociology is itself a story – but the message of Sociology is that there are more ways of living a life than is suggested by the stories which each one of us tells.’
Very interesting to see Bauman starting with Becker – although he doesn’t seem to go back to him at the end of the section, so I really think he’s pushing the boat out a bit too far in terms of how much he tries to include in this introductory paragraph. It doesn’t hold together that well, and you have to read things into it to an extent to complete it, maybe that’s the point?
I’m not comfortable with the idea that society denying-death is OK because it is rational, and that our goal should be to get back to a situation where individuals are free to construct society and thereby get back to affirming themselves and thus denying their own death. This just strikes me as the equivalent of papering over the cracks of a deeper human suffering which The Buddha realised 3000 years ago.
There’s probably an interesting Buddhist response to this – but I’ll post that up when it emerges, which isn’t now, unless someone else gets there first.
Bauman begins by citing, among others, Henry Ford as an example of someone who epitomized Modernity’s attitude towards work in relation to time. Work, done in the present, was valuable because it was driving history forwards. Those in power had such a belief in their hold over the present that they could look forward with confidence, feeling they could plan the future, control it. Progress, says Bauman, is a declaration that history is not relevant.
Progress stands not for any quality of history, but of a self-confidence in the present. Faith in progress stems from two things – the belief that time is on our side, and that we are the ones who make things happen. As Alain Peyrefitte put it – the only resource capable of making mass transformations is trust in society now and in the future we will share.
Are we propelled into the future by the horrors of the past, or are we dragged towards it by the hope of better things to come? The sole evidence by which to make a judgement is the play of memory and imagination, and what links or separates them is our self confidence or its absence. To the former, progress is an axiom, to the later the idea is laughable.
Aside for H. Ford quote about exercise – ‘Exercise is bunk. If you are healthy, you don’t need it; if you are sick, you won’t do it.’
Today, we have lost our self-confidence and thus our trust in progress because….
Firstly there is a lack of an agency able to ‘move the world forwards – this is because the state remains fixed to a locality, but power flows well beyond its reach, and thus power has flowed from politics – thus we no longer know who it is that is going to move society forwards (thus our main question is not what is to be done, but who is going to do it)
Secondly, the idea of the ‘great society’ is dead – The ones that were planned (Marxism and economic liberalism) have both failed to live up to their expectations, and anyone who proposes a grand plan today is laughed out of court.
However, the modern idea of progress, even if there can be no salvation by society, is not one that is likely to end soon….. the life of modern men is still understood as a task, something to be worked on, it is something to be made…. The question is, what might progress actually look like in the age of ‘no salvation by society’?
The idea of progress has been deregulated and privatised – deregulated because the offers to ‘upgrade’ present realities are many and diverse and whether something counts as an upgrade is open to contest, also we can’t be certain if what we do will result in upgrading) , and privatised because individuals are called upon to use their own individual wits to improve their lives.
He now quotes Beck’s risk society – The tendency is towards the emergence of individualised forms and conditions of existence….. one has to choose and change one’s social identity as well as take the risks of doing so…. The individual himself or herself becomes the reproduction unit of the social in the lifeworld.
The problem is that the feasibility of progress rests on our hold on the present but we live in a world of universal flexibility… under conditions of acute and prospect-less Unsicherheit, penetrating all aspects of individual life – the sources of livelihood as much as the partnerships of love or common interests, parameters of professional as much as cultural identity, modes of presentation of self in public as much as patterns of health and fitness, values worth pursuing as much as the way to pursue them. And we all know from experience that plans may not work out like we plan them.
Bauman now suggests that Chaos Theory in science fits the mood of liquid modernity perfectly.
Where science and work use to anchor us to the present and guide us to the future (basically giving us structure), now they do not, and as we lose hold on the present, the less the future can be embraced… Stretches of time labelled future get shorter and the time-span of life as a whole is sliced into episodes dealt with ‘one at a time’. Continuity is no longer the mark of progress, life has become much more episodic.
Jacques Attali suggest that the labyrinth is the image which illustrates our ideas of the future. Chance or surprise rule in the labyrinth rather than pure reason.
Today work does not offer us a secure route to the future, it is more characterised by ‘tinkering’, and it does not have that fundamental grounding feature it had in the heavy modern period. For most people work is now judged on its aesthetic value – how satisfying it is of itself…. it can no longer give us satisfaction on the basis of ‘driving the nation forwards’, instead it is judged on its capacity to be entertaining or amusing.
(140-147) The rise and fall of labour
This section is simply a classic statement that industrialisation lead to freeing labour from the land, only to be tied to the Fordist Factory, but at least unionised Labour and Capital were equally as tide to each other – and came to be backed up by the welfare state. All of this gave some measure of stability.
(148 – 154) From marriage to cohabitation
The present day uncertainty is a powerful individualising force. It divides instead of uniting. The idea of ‘common interests’ grows ever more nebulous and loses all pragmatic value.
He now follows Bordieu, Granovetter and Sennet to flesh out how changes in the conditions of unemployment have led to workers seeing traditional unionisation as being inadequate because of episodic, temporary work placements – there is little change for mutual loyalty and commitment to take root and this goes hand in hand with disenchantment. The place of employment now feels like a camping site.
Bauman likens this loosening of ties between labour and capital as being like cohabitation…. in the background is the assumption of temporariness….. but this disengagement is unilateral,,,, capital has cut itself free from the needs of this particular bunch of labourers. Capital, of course, is not as volatile as it wants to be, but it is extraterritorial, lighter than ever.
To an unprecedented degree politics has become a tug of war between the speed with which capital can move and the slowing down capacities of local powers to ward off the threat of capital disinvestment, and paradoxically, one of the ways local authorities can keep capital in place is by allowing it freedom to leave.
Today, speed of movement has become perhaps the paramount factor of social stratification and the hierarchy of domination…. The main sources of profits seem to be ideas rather than in material objects… and the objects of competition here are the consumers, not the producers.
He now cites Reich’s four categories of work…From top to bottom – decreasing status.
The reproduction of labour
The bottom category are the easiest to replace, and they now they are disposable and so that there is no point in entering into long term commitments with their work colleagues….. this is a natural response to a flexibilised labour market. This leads to a decline in moral, as those who are left after one round of downsizing wait for the next blow of the axe.
At the other end of the pole are those for whom space matters little – They do not own factories, nor occupy administrative positions – Their knowledge comes from a portable asset – knowledge of the laws of the labyrinth…. to them novelty is good, precariousness is value, they love to create and play and embrace volatility.
Bauman now relays a tale of being in an airport lounge and seeing two business men spend and hour and a half each on their phones conducting business as if the other did not exist – such people, he says, exist in outer space – they are not connected to any particular locality.
He now turns to Nigel Thrift’s essay on soft capitalism who focuses on its vocabulary – surfing, networks, coalitions, fuzzy logic…. this is an ambiguous and chaotic world where knowledge ages quickly.
He rounds off by saying that those who are in charge are virtually networked and for them information moves at an incredible pace…. the life expectancy of knowledge is short, they live in a world of the perpetual new beginnings.
However, such people are ‘remotely controlled’ – they are dominated and controlled in a new way – leadership has been replaced by the spectacle, and surveillance by seduction.
(155-160) Excursus: a brief history of procrastination
Cras, in Latin, means tomorrow. To procrastinate is to manipulate the possibilities of the presence of a thing by putting off, delaying and postponing its becoming present, keeping it at a distance and deferring its immediacy.
Procrastination as a cultural practice came into its own with dawn of modernity. Its new meaning and ethical significance derived from the new meaningfulness of time, from time having a history, from time being history.
Procrastination is what makes life meaningful. To illustrate this, Bauman spends some time outlining the meaning of the pilgrim in modernity. The pilgrim is someone who is going somewhere, but they are allowed the time to reflect on where it is they are going, thus the pilgrimage is meaningful. The pilgrim’s life is a travel-towards-fulfillment, and travelling towards fulfillment gives the pilgrim’s life its meaning,but the meaning it gives is blighted with a suicidal impulse; that meaning cannot survive the completion of its destiny.
Procrastination reflects this ambivalence…. the pilgrim procrastinates in order to be better prepared to grasp things that truly matter.
The attitudinal/ behavioural precept which laid the foundation of modern society and rendered the modern way of being-in-the-world both possible and inescapable was the principle of ‘delay of gratification’… without this, there is no idea of progress.
Procrastination, in the form of ‘delay of gratification’ (he’s pushing the definition of procrastination here!) says Bauman ‘put sowing above harvesting, and investing above creaming off the savings, but this delay also elevated the status of the end product to be consumed…. the more severe the self-restraint, the greater would be, eventually, the opportunity for self-indulgence. Do save, since the more you save, the more money you will be able to spend. Do work, sine the more you work, the more you will consume.
Owing to its ambivalence procrastination fed two opposite tendencies. One led to the work ethic another led to the aesthetic of consumption…. however, today we no longer value delay of gratification, this is just seen as hardship plain and simple!
Today we live in a ‘casino culture’ – we don’t want to wait for our pleasures, we want them immediately, in this moment, and moreover, each moment of pleasure lasts for a shorter and shorter instant… thus procrastination is under attack – under pressure are the delay of gratifications arrival, and the delay of its departure.
I think this might be the most importat bit….
In modern society, the ethic of delayed gratification justified the work ethic, and we may need something similar to in the consumer society…. we need the principle of dissatisfaction to justify the central role of desire….
To stay alive and fresh desire must, time and time again, be gratified, yet gratification spells the end of desire. A society ruled by the aesthetic (NB not ethic) of consumption needs a very special kind of gratification, akin to the Derridean phamakon – the healing drug and poison both at the same time, administered slowly and never in its final dose…. a gratification not really gratifying.
Today, our culture wages a war agains procrastination, a war against taking distance, reflection, continuity and tradition, a war against what Heidegger’s ‘modality of being’.
(PP160-165) Human bonds in the Fluid World
The feeling of our time summed up in works such as ‘Risk Society’ involves a combination of the experience of…
insecurity -of position, entitlements, livelihood
uncertainty – about continuation and future stability
un-safety – of one’s body, one’s self and their extensions… possessions and neighbourhoods.
Bauman now suggests that, in terms of livelihood, unemployment is structural and all we need do is look around to see that no one is in a really secure job…. and in this context, immediate gratification is rational. It makes even more sense when we know that fashions come and go (enjoy it now or the moment is gone) and that assets can become liabilities.
Precarious economic and social conditions make people look at objects as disposable, for one off use…. the individual should travel light.. and we apply this to things as well as to human bonds (which rot and disintegrate if not worked at).
Partnerships today tend to be seen as things to be consumed, not produced. In the consumer market, the ostensibly durable products are as a rule offered for a trial period, return promised if the purchaser is less than fully satisfied. If the partner in partnership is conceptualised in such terms, then it is no longer the task of both people to make the relationship work – til death do us part no longer applies, as soon as our partner ceases to give us pleasure, we look to discard and replace them. This leads to temporariness in relationships.
There is also something of the self-fulfilling prophecy about this!
Perceiving the world, complete with its inhabitants, as a pool of consumer items makes the negotiation of human bonds exceedingly hard. Insecure people tend to be irritable, they are also deeply intolerant of anything that stands in the way of their desires, and since quite a few of their desires are bound to be frustrated, there are plenty of things and
people to be intolerable of. (NB I think he’s arguing that it is lack of face to face stable human bonds that leads to insecurity, uncertainty, unsafety, and then that leads to insecurity). He rounds off the section by suggesting that consumption is also lonely, unlike production which requires co-operation towards a joint goal.
(165 -167) The self-perpetuation of non-confidence
Alain Peyrefitte suggested that the common, uniting feature of modern capitalist society was confidence – in oneself, in institutions and in others. They all sustained one another. Together, these three formed the foundational structure of modernity – enabling investment in the future. Employment-Enterprise was the most important of these.
This is no longer the case… no one expects to be in the same job ten years from now, and many of us would prefer to risk our pensions on the stock-market. Bauman also reminds us again of the power imbalance – the precariat especially, bound to the local, are increasingly subject to the whims of capital, which the state is unlikely to regulate. I think his point at the end is that the old labour movements are dead (again it’s not that clear).
In the first section Bauman provides an overview of some of the key features of contemporary urban areas.
Firstly, that modern urban areas are increasingly gated – To illustrate this he offers a description of Heritage Park, a new 500 acre gate community about to be built not far from Cape Town in South Africa, complete with high-voltage electric fencing, electronic surveillance of access roads and heavily armed guards. Within the fortifications, Heritage Park contains several amenities – from shops to salmon lakes, but the most significant feature for Bauman, is the assumption that lies behind the project – that in order to build a spirit of community, we can only do so if we exclude others.
Secondly, he illustrates that a fear of strangers is common by pointing out that increasing amounts of people think they are victims of stalkers and, although there is a long-historical trend of people looking for the source of their misery outside of themselves, this fear of stalkers is just the latest manifestation of a society-wide fear of the ‘mobile vulgus’, the inferior people who are always on the move (stalkers are not generally of the places which they stalk).
He rounds of this section by drawing on Sharon Zukin’s description of LA to provide an overview of the current evolution of urban life which can be described as the ‘institutionalization of urban fear’ the key features of which include…
‘defence of the community’ translated as the hiring of armed gatekeepers to control the entry.
Stalker and prowler promoted to public enemy number one.
Paring public areas down to defensible enclaves with selective access (thus reducing freedom to move about).
Separation in lieu of the negotiation of life in common.
The criminalisation of residual difference.
This is actually a very tame section for Bauman on this particular topic. There is a much stronger commentary in ‘Liquid Times’ in which he comments on ‘Fortress cities’, talking about how, for the marginalised, cities are increasingly becoming full of places where they cannot go.
(94) When strangers meet strangers
Drawing on Richard Sennet (which he does often), Bauman points out that ‘a city is a human settlement in which strangers are likely to meet’ – the encounters are likely to be without a past or a future, and such encounters require a particular set of skills which Sennet calls civility.
Civility is not an easy skill to learn, it involves putting on a mask to shield others from having to deal with the private burdens of one’s own self, and we expect the same from others. In other words, civility is based on the mutual withdrawal of the ‘true self’ – we don’t expect to be cajoled into expressing our inner most feelings to others in public spaces, instead we put on a ‘public persona’ and expect others to do the same and this is what enables us to share space with masses of other people. This, in short is civility, which the city requires. Something else Bauman says later in the chapter (to my mind this is the important bit, obscured by his artistic efforts to define the concept) is that civility is hard-work – it involves making the effort to get on (and I assume work with) people that are not like you! In order to work effectively, the city requires civility.
Bauman doesn’t go into too much depth here about what ‘civility’ actually is btw, but crucially it clearly doesn’t involve just doing whatever you want, it involves restraint, and not just of your actions, but of your ‘true’ self-expression
BC – I’m not at all comfortable with the analytical divisions stopping with the distinction between ‘public-persona’ and ‘true (private?) self’ – I’d me much happier with a distinction between ‘public-persona’ and ‘that confluence of aggregates which people in their ignorance label their true-selves’
Bauman then argues that there are two general types public space which are removed from the above ideal-type model of civility –
The first of these categories of public-yet-not-civil spaces are public squares such as La Defense on the right bank of the Seine which are designed to be kept empty by their inhospitable architecture.
The second category is meant to serve the consumer – the most obvious example of which is the shopping mall in which the primary task to be performed is individualised consumption with a minimum of human interaction. In such spaces, encounters are kept shallow and strangers are kept out to minimise the disruption to consumptive acts
On this note, something interesting to explore further are how successfully counter-movements devoted to subvert the logic of such consumer-spaces. Reverend Billy and The Church of Stop Shopping is the most obvious example of this, and some aspects of the UK Uncut protests here in Britain might also be read in the same way.
Our consumer spaces, such as shopping malls, are completely ‘other spaces’ – the temples of consumption may be in the city, but they are not of the city. The temple of consumption, like ‘Foucault’s boat’ maintains a distance from daily life, it is anchored out at sea. Temples of consumption are also purified spaces in that diversity and difference are cleansed of all threats to us, unlike the more threatening and potentially disruptive differences in daily life (such as the increasing likely threat of losing your job!), and so these unreal spaces offer us the near perfect balance between freedom and security.
I’m reminded of two things – the contrast to the relative lack of purity and increased uncertainty when shopping in markets in developing countries, and the attendant requirement to pay close attention to the dynamics (and it is more dynamic) of barter – this contrast is useful for criticising western notions of development; secondly, the fact that such purity really is lulling consumers into a very false sense of security because the ‘security’ gained through the act of shopping is so very short-lived.
In such places as shopping malls we also find a sense of belonging, in that we are all there for the same purpose, and so it is here that we find (a very limited idea of) community. The problem with this, as Sennet points out, is that any idea of community, of sameness is a fantasy… it is only achieved through ignoring differences. However, inside the temples of consumption, fantasy becomes reality and we find a sense of belonging for a few hours in a ‘community’ of shoppers. In these ‘egic’ spaces, for a short-time we can ignore differences because we are all united by the urge to shop, we all share a common purpose. The problem is that this is a shallow community that does not require empathy, understanding, bargaining or compromising.
From personal experience, he may as well be describing every sit-down cup of coffee I’ve ever had in a Cafe Nero or Costa Coffee… Such an EASY feeling of non-community. At some point I must try and work out the average cost per hour per table, I’d like to put a figure on the cost of non-community.
Bauman now turns to Claude Levi-Strauss, who suggested that just two strategies were deployed in human history whenever the need arose to cope with the otherness of others:
Anthropoemic strategies – which traditionally involves vomiting out strangers, which today takes the form of deportation and incarceration.
Anthropophagic strategies – ingesting strangers, which traditionally takes the form of cannibalism, but today takes the form of enforced assimilation.
The first strategy was aimed at the exile or annihilation of the others, the second aimed at the suspension or annihilation of their otherness.
Bauman now brings the above threads together to argue that the public square is the emic stratgey, the shopping mall the egic straegy, both are a response to our having to live with strangers combined with our lack of skills with civility. Rather than learn the skills, our urban spaces are designed to either exclude others or nullify otherness.
Quick Commentary – I think Bauman might be the world master in dualistic constructions (no wonder he likes Levi-Strauss.)
Bauman rounds off this section by (much more briefly) outlining two other types of space found in cities (I think the idea is that they also prevent the development of civility, although I’m not sure what his opinion is on the later)
Non-spaces, such as airports and hotel rooms, are those which discourage settling in, and share some features of the first kind of space. These are uncolonised, free of all identity markers.
This is an eerily accurate description of my one (and never to be repeated) experience in a Travel-lodge. As if the sterility of the room wasn’t enough, the final straw was having to pay for breakfast first and then showing the receipt to collect a plate, bowl and cutlery set, although they did give us unrestricted access to the plastic cups.
Finally, there are empty spaces – Those which are unmapped, to which no meaning is ascribed. These are basically the poorer and unknown bits of the city.
(104) Don’t Talk to Strangers
The main point about civility is the ability to interact with strangers without holding their strangeness against them and without pressing them to surrender it or to renounce some or all of the traits that made them strangers in the first place.
All of the above four places are designed to strip out any of the challenges of togetherness by rendering strangers as invisible as possible and minimising interaction with them.
However, even though we have arranged our public places so we minimise the risk of having any meaningful interaction with them, they are still full of strangers. (Bauman argues that our preferred is to try and organise our lives so we do not have to interact with them at all, but for most of us this is simply not possible.)
And so, following Sennet again, we have arranged our cities into ethnic enclaves where we mix with people ‘just like us’ and we end up with little islands of people bound together by a shared sense of ‘being like these people, but not like other people’ – We have avoided the difficulties of forging relationships with and negotiating how to live with people who are different to us, and this creates a self-fulfilling prophecy – because we avoid dealing with people ‘not like us’, those people are more distant, so they appear more dangerous, and the idea of constructing an ‘ideal-society’ of shared interest in the midst of cultural difference becomes ever more fanciful. Or, to summarise all of this succinctly in the words of Sharon Zukin (again) – ‘No one knows how to talk to anyone anyone else’.
Ethnicity is the first and foremost way we retreat from the difficult realm of the heterogeneous society out there, the society which requires negotiating and effort to get along in. In ethnic groupings, we don’t need to talk to people, we just feel the same, our sameness is heteronomous, it is given, our right. Identity is about who you are, not about what you do.
Note to self – or question to self – how does this square with the Buddhist notion of transcending the self through ‘non-doing’ and non-identification. What is the difference between ‘doingness’ in Buddhism (ethics) and doingness in Bauman? Also, is Bauman saying that part of being ethical (being responsible) is ‘doing’ in the sense of making the effort to forge meaningful bonds with people who are not like us (in which case this could be a very noble, ideal reading of Habermas’ communicative utopia)… More to come on this…
Bauman sees such a carving out of ethnic niches as a rational response to a legitimately perceived crisis of public life, where the public realm (this is from the last chapter, remember?!) has been narrowed down to private confessions. Politicians in fact give the message that identity matters above all else, it is who you are, not what you are doing that truly matters. Once you have ‘identity’ as the central logic of existence, purging others not like me needs no further rationale.
Bauman now casts our obsession with purity and purging of strangers perceived to be dangerous as a public pathology – a pathology of public space resulting in a pathology of politics: the wilting and waning of the art of dialogue and negotiation, the substitution of the techniques of escape and elision for engagement and mutual commitment.
He finishes by saying…. ‘Do not talk to strangers has now become the strategic precept of adult normality.’ and providing the basic problem with the premise of the gated community…. George Hazeldon Heritage Park (the gated community mentioned at the beginning) would be a place where, at long last, all passers-by could talk freely to each other. They would be free to talk since they would have very little to talk about – except exchanging the routine and familiar phrases entailing no controversy, but no commitment either. The dreamt-of purity of the Heritage Park community could be gained only at the price of disengagement and broken bonds.
By way of commentary on this section – look at the picture below… from my local paper commenting on travellers using a piece of local grassland to graze their horses on. Odd how this is on my regular running route, and I’ve regularly run across this field, people, horses and all, and never felt particularly threatened by any of them.
(110) Modernity as History of Time
Today, if asked how long it will take to get from a to b, we will be asked about what method of transport, because the amount of space we can cross in a given amount of time is very much dependent on the mode of transport we use to get there. It is normal for us today to try to calculate how long tasks will take us given the technology we are using. We are normatively very time-conscious.
However, it has not always been thus. In pre-modern times, people did not think very much about time and space because such thinking was not required given the nature of their lifeworlds. If people were pressed hard to explain what they meant by space and time, they may have said that space is what you can pass in a given time, while time is what you need pass it, but they didn’t think to much about either because their conception of both was limited because their transportation and work techniques (what Bauman calls ‘wetware’) – humans muscle, oxen or horses – which made the effort and set the limits of what amount of space could be travelled in what time.
He now seems to celebrate the efforts of Enlightenment thinkers such as Newton and Kant (who he calls the ‘valiant knights of reason’) for their efforts in setting apart time and space in human thought and practise – or as he puts it, their efforts in ‘casting time and space as two transcendentally separate and mutually independent categories of human cognition’ – the distinction between which provides us with the ‘epistemological ground for philosophical and scientific reflection’ and the ’empirical stuff that can be kneaded into timeless truths’.
Bauman seems to be arguing here that the development of the basic conceptions of time and space have been historically useful, illustrating his modernist roots.
He then argues that it was the construction of such things as vehicles (hardware) that enabled us to travel faster and technologies more generally that enable us to do more in less time that gave rise to this widespread perception of time and space being separate fields of thought.
In Modernity, time came to be seen as something which could be manipulated and controlled, it became a factor of destruction, the dynamic partner in the time-space wedlock, and thus controlling time became crucial to controlling space – Whoever could travel faster could claim more territory. In a nice evocative phrase Bauman says that ‘modernity was born under the stars of acceleration’.
As modernity progressed, time became its central logic: rationalisation was essentially a process designed to make us more productive, to cajole us to do more in less time.
Bauman finishes off this section by saying that the main focus of what the powerful do with time (use their time for?) in modernity is to conquer space. Bauman casts the powerful as those who invade and redraw boundaries, and the faster they can do this, the better, whereas the the weak are those who must defend their territory, for them and their world, time is experienced as something which is ‘running out’. (The very last line is my interpretation, but I’m 99% sure it’s accurate.)
I’m not sure how far Bauman takes his analysis of the differential experience of time in his later works, but one fairly obvious interpretation is that the wealthy, have time on their side, most obviously in the form of privileged access to high speed rail and air networks, the fastest broadband, and also their ability to employ people to do things for them. In contrast, middling people experience time as something that is scarce, and frequently have too much to do in the limited time available, especially where family and work need to be balanced. In addition, it is worth noting that those on the margins have ‘all the time in the world’ and are free to use this time as they see fit, according to their limited means, but if they are hooked on the synopticon, then much of that time will be spent watching the money-rich, time-rich worlds of the elite who take up such a disproportionate amount of media air-time.
I’m further reminded here of another two things – Firstly the 1960s futurologists such as Toffler who predicted a 4 hour working day once we were properly ‘teched up’ (whatever happened to that?!) and secondly I think there’s utility in developing a methodology for calculating how much of our time we give away in surplus value, most horrifyingly in the form of interest payments on our mortgages. The utility of this would lie in being able to calculate how much time we would gain if gave up these things.
NB – At some point in this section Bauman also makes the point that the conception of our place in physical space seems to have ontological significance in modernity – when he suggests that at the individual level we could replace Descartes’ well known ‘I think for I am’ with ‘I occupy space therefore I exist’ and the meaning would remain the same. This didn’t seem to flow with the rest of his argument but I quite liked the point so I thought I’d make a note of it!
(p113) From Heavy to Light Modernity
This section deals with one of Bauman’s most well-known dualisms
The term Heavy Modernity refers to the era of hardware, or bulk obsessed modernity, where size is power and volume is success. This is the era of ponderous rail engines and gigantic ocean liners. To conquer as much space as one could hold,and then guarding the boundaries was the goal.
In heavy modernity wealth and power were firmly rooted or deposited deep inside the land, empty space was seen as a threat, and heroes were made of those who penetrated the hearts of darkness.
In terms of production Modernity meant the factory, and the bigger, more routinised, more homogeneous the logic of control and the clearer the boundaries in many respects of the word, the better. Daniel Bell described the General Motors Willow Run plant in Michegan as one of the best examples.
Heavy modernity also involved the neutralising and co-ordination of time; in this eara, time, and what one could achieve in a given amount of time, became the measure of progress.
The relationship between labour and capital was like a marriage, until death do us part, because the factory tied both labour and capital to the ground. Neither could survive without the other which meant conflict, but a conflict born of the rootedness.
This is now changed, as evidenced by Daniel Cohen in the example of Microsoft: whoever begins a career there has not the slightest idea where they’ll end up. Today’s management is concerned with loser organisational forms, with adaptability, and as a result of thisthe idea of a ‘career’ seems out of place.
Behind this watershed change is the new irrelevance of space, masquerading as the annihilation of time. Space no more sets limits to action because of the instantaneity of communications. The instantaneity of time devalues space. Since all parts of space can be reached in an instant, no space has special value, and thus there is less reason to bear the cost of perpetual supervision of such spaces, given that they can be abandoned and revisited in an instant.
This might make sense when we are talking about software development, but in many other areas of work this just doesn’t apply. Surely we still have heavy modernity in places? The mining sector for example, and even supermarkets, which are at the centre of our nexus of consumption, are rooted physically to one place.
(p118) The Seductive Lightness of Being
In this section Bauman contrasts power in heavy modernity with power in liquid modernity.
He uses Muchel Crozier’s Bureaucratic Phenomenon to illustrate how power worked in the heavy period. Crozier pointed out that people who manage to keep their own actions unbound, norm-free and so unpredictable, while normatively regulating the actions of their protagonists rule: the freedom of the first is the main cause of the unfreedom of the second, while the undfreedom of the second is the ultimate meaning of the freedom of the first.
In Liquid modernity, while this basic relationship remains the same, it is those who come closest to the momentariness of time rule. Today Capital does not concern itself with managing labour; surveillance and drill are no longer necessary. Labour (because it either has little interest or choice in the matter, dealt with at more length in the next chapter) allows capital to travel light and engage only in short term contracts, in hopeful search of opportunity, of which there appear to be many. In Liquid Modernity, domination consists in one’s capacity to escape, to disengage, to be ‘elsewhere’ and the right to decide the speed with which all this is done, stripping the people on the dominated side of their ability to resist their moves or slow them down. The contemporary battled of domination is waged with the weapons of acceleration and procastination.
The bit below is actually at the beginning of this section in the book, but I thought it made much more sense at the end…where he deals with how we are possibly beginning to view time differently.
In the extreme case of the liquid modern, the software world, time appears as Insubstantial and instantaneous, and so Bauman argues this is also an inconsequential time, in which we demand on the spot fulfilment , but which is also characterised by immediate fading of interest. Today, given that space and time are closer together, we have only ‘moments’ – points without dimensions.
Bauman provides two qualifications to the above –
Firstly, he questions whether this way of conceiving time (time with the morphology of an aggregate of moments) is still time as we know it.
Secondly, he says that the above only describes the developmental horizon of late modernity – the ever to be pursued yet never to be reached in full ideal of its major operators. It is a tendency towards rather than a state reached.
(p123) Instant Living
Bauman starts with Sennet’s observation that Bill Gate’s is very willing to destroy that which he had created in order to bring into being the next best thing, representing the trend for Liquid modernity to devalues the long term, (possibly because instanteity makes every moment infinite?)
Bauman next spends another couple of pages outlining how, in modern society, we valued the long-term more, and there was basically a balance between stability and change.
Today the balance has shifted towards an incredulity towards the value of stability/ immortality and there has been a culture shift towards constant revolutionising of many aspects of life.
Rational choice in this culture means to pursue instant gratification while seeking to avoid the consequences. This ushers both culture and ethics into unexplored territory. Today’s generation is living in a present that wants to forget the past and no longer seems to believe in the future…. but the memory of the past and trust in the future have been thus far the two pillars on which the cultural and moral bridges between transience and durability, human mortality and the immortality of human accomplishments, as well as taking responsibility and living moment by moment, all rested.
I may come back to chapter 4 later, but it’s only about architecture, which doesn’t really interest me!
The Condition of Postmodernity: A Summary of Chapter 5.
NB this is a very heavy going chapter….
Modernism is an aesthetic response to conditions of modernity produced by modernization. A proper interpretation of the rise of postmodernism, therefore, ought to grapple with the nature of modernization. Only in that way will we be able to judge whether postmodernism is a different reaction to an unchanging modernization process, or whether it reflects a radical shift in the nature of modernization itself, towards some kind of ‘post-industrial’ or even ‘post capitalist’ society.
Marx provides one of the earliest and most complete accounts of capitalist modernization. His theory of capitalist modernization makes for particularly compelling reading when set against the cultural theses of postmodernity.
In The communist manifesto Marx and Engels argue that the bourgeoisie has created a new internationalism via the world market, together with:
‘subjection of nature’s forces to man,
application of chemistry to agriculture and industry,
steam navigation, railways, electric telegraphs,
clearing of whole continents for cultivation, canalization of rivers,
whole populations conjured out of the ground.’
It has done this at great cost:
destruction of traditions,
reduction of the valuation of all activity to the cold calculus of money and profit.
‘Constant revolutionizing of production, uninterrupted disturbance of all social relations, everlasting uncertainty and agitation, distinguish the bourgeois epoch from all earlier times. All fixed, fast-frozen relationships, with their train of venerable ideas and opinions, are swept away, all new-formed ones become obsolete before they can ossify. All that is solid melts into air, all that is holy is profaned, and men at last are forced to face with sober sense the real conditions of their lives and their relations with their fellow men’. (Marx and Engels, 1 952, 25) .
Marx here unleashes a rhetoric that defines the underside of al modernist aesthetics.
Marx begins Capital with an analysis of commodities, those everyday things (food, shelter, clothing, etc.) which we daily consume in the course of reproducing ourselves. Yet the commodity IS, he avers, ‘a mysterious thing’ because it simultaneously embodies both a use value (it fulfils a particular want or need) and an exchange value (I can use it as a bargaining chip to procure other commodities). This duality always renders the commodity ambiguous for us; shall we consume it or trade it away?
But as exchange relations proliferate and price-fixing markets form, so one commodity typically crystallizes out as money. With money the mystery of the commodity takes on a new twist, because the use value of money is that it represents the world of social labour and of exchange value. Money becomes the means by which we typically compare and assess the value of all commodities. Plainly, since the way we put value on things is important, an analysis of money is of interest.
The advent of a money economy, Marx argues, dissolves the bonds and relations that make up ‘traditional’ communities so that ‘money becomes the real community.’ We move from a social condition, in which we depend directly on those we know personally, to one in which we depend on impersonal and objective relations with others. As exchange relations proliferate, so money appears more and more as ‘a power external to and independent of the producers,’ so what ‘originally appears as a means to promote production becomes a relation alien’ to them.
Money concerns dominate producers. Money and market exchange draws a veil over, ‘masks’ social relationships between things. This condition Marx calls ‘the fetishism of commodities.’ It is one of Marx’s most compelling insights, for it poses the problem of how to interpret the real but nevertheless superficial relationships that we can readily observe in the market place in appropriate social terms.
The conditions of labour and life, the sense of joy, anger, or frustration that lie behind the production of commodities, the states of mind of the producers, are all hidden to us as we exchange one object (money) for another (the commodity). We can take our daily breakfast without a thought for the myriad people who engaged in its production. All traces of exploitation are obliterated in the object (there are no finger marks of exploitation in the daily bread). We cannot tell from contemplation of any object in the supermarket what conditions of labour lay behind its production.
Marx’s meta-theory seeks to tear away that fetishistic mask, and to understand the social relations that lie behind it. Marx would surely criticise postmodernists for simply focusing on the ‘masking’ without looking deeper at the social relations of production which lie behind the production of commodities.
But we can take the analysis of money deeper still. If money is to perform its functions effectively, Marx argues, it must be replaced by mere symbols of itself (coins, tokens, paper currency, credit), which lead it to be considered as a mere symbol, an ‘arbitrary fiction’ sanctioned by ‘the universal consent of mankind.’ Yet it is through these ‘arbitrary fictions’ that the whole world of social labour, of production and hard daily work, get represented.
In the absence of social labour, all money would be worthless. But it is only through money that social labour can be represented at all. The magical powers of money are compounded by the way owners ‘lend their tongues’ to commodities by hanging a price ticket on them, appealing to ‘cabalistic signs’ with names like pounds, dollars, francs.
So even though money is the signifier of the value of social labour, the perpetual danger looms that the signifier will itself become the object of human greed and of human desire (the hoarder, the avaricious miser, etc.).
Money, on the one hand a ‘radical leveller’ of all other forms of social distinction, but is itself a form of social power that can be appropriated as ‘the social power of private persons.
Postmodernism seems to be a reinforcement rather than a transformation of the role of money as Marx depicts it – after all postmodernism suggests that we should focus on:
signifier rather than the signified,
the medium (money) rather than the message (social labour),
the emphasis on fiction rather than function,
on signs rather than things,
on aesthetics rather than ethics.
As commodity producers seeking money, however, we are dependent upon the needs and capacity of others to buy. Producers consequently have a permanent interest in cultivating ‘excess and intemperance’ in others….’ Pleasure, leisure, seduction, and erotic life are all brought within the range of money power and commodity production. Capitalism therefore ‘produces sophistication of needs and of their means on the one hand, and a bestial barbarization, a complete, unrefined, and abstract simplicity of need, on the other’ (Marx, 1964, 148). Advertising and commercialization destroy all traces of production in their imagery, reinforcing the fetishism that arises automatically in the course of market exchange.
Furthermore, money, as the supreme representation of social power in capitalist society, itself becomes the object of lust, greed, and desire. Yet here, too, we encounter double meanings. Money confers the privilege to exercise power over others – we can buy their labour time or the services they offer, even build systematic relations of domination over exploited classes simply through control over money power.
Money, in fact, fuses the political and the economic into a genuine political economy of overwhelming power relations (a problem that micro-theorists of power like Foucault systematically avoid and which macro-social theorists like Giddens – with his strict division between allocative and authoritative sources of power – cannot grasp).
The common material languages of money and commodities provide a universal basis within market capitalism for linking everyone into an identical system of market valuation and so procuring the reproduction of social life through an objectively grounded system of social bonding.
Yet within these broad constraints, we are ‘free,’ as it were, to develop our own personalities and relationships in our own way, our own ‘otherness,’ even to forge group language games, provided, of course, that we have enough money to live on satisfactorily.
Money is a ‘great leveller and cynic,’ a powerful underminer of fixed social relations, and a great ‘democratizer’. As a social power that can be held by individual persons it forms the basis for a wide-ranging individual liberty, a liberty that can be deployed to develop ourselves as free-thinking individuals without reference to others. Money unifies precisely through its capacity to accommodate individualism, otherness, and extraordinary social fragmentation.
But by what process is the capacity for fragmentation latent in the money form transformed into a necessary feature of capitalist modernization?
Participation in market exchange presupposes a certain division of labour as well as a capacity to separate (alienate) oneself from one’s own product. The result is an estrangement from the product of one’s own experience, a fragmentation of social tasks and a separation of the subjective meaning of a process of production from the objective market valuation of the product.
A highly organized technical and social division of labour is one of the founding principles of capitalist modernization. This forms a powerful lever to promote economic growth and the accumulation of capital, particularly under conditions of market exchange in which individual commodity producers (protected by private property rights) can explore the possibilities of specialization within an open economic system.
This explains the power of economic (free market) liberalism as a founding doctrine for capitalism. It is precisely in such a context that possessive individualism and creative entrepreneurialism, innovation, and speculation, can flourish, even though this also means a proliferating fragmentation of tasks and responsibilities, and a necessary transformation of social relations to the point where producers are forced to view others in purely instrumental terms.
The existence of wage labour is also required before profit-seeking (launching money into circulation in order to gain more money) can become the basic way for social life to be reproduced.
The conversion of labour into wage labour means ‘the separation of labour from its product, of subjective labour power from the objective conditions of labour’ (Capital, 1: 3). When capitalists purchase labour power they necessarily treat it in instrumental terms: the labourer is viewed as a ‘hand’ rather than as a whole person and the labour contributed is a ‘factor’ (notice the reification) of production.
The purchase of labour power with money gives the capitalist certain rights to dispose of the labour of others without necessary regard for what the others might think, need, or fee and this suggests one of the founding principles upon which the very idea of ‘otherness’ is produced and reproduced on a continuing basis in capitalist society. The world of the working class becomes the domain of that ‘other,’ which is necessarily rendered opaque and potentially unknowable by virtue of the fetishism of market exchange. Where an ‘other’ already existed (along gender or race lines for example) Capitalism also made use of this.
Capitalists strategically impose all kinds of conditions upon the labourer. The latter is typically alienated from the product, from command over the process of producing it, as well as from the capacity to realize the value of the fruit of her efforts – the capitalist appropriates that as profit. The capitalist has the power to mobilize the powers of co-operation, division of labour, and machinery as powers of capital over labour.
The result is an organized detail division of labour within the factory, which reduces the labourer to a fragment of a person. The ‘division of labour within the workshop implies the undisputed authority of the capitalist over men, that are but parts of a mechanism that belongs to him. This is enforced through hierarchies of authority and close supervision of tasks – of the workshop and the factory.
The division of labour in society ‘brings into contact independent commodity producers, who acknowledge no other authority but that of competition, it is anarchic
This enforced fragmentation, which is both social and technical, is further emphasized by the loss of control over the instruments of production. This turns the labourer effectively into an ‘appendage’ of the machine. Intelligence (knowledge, science, technique) is objectified in the machine, thus separating manual from mental labour and diminishing the application of intelligence on the part of the workers.
In all of these respects, the individual labourer is ‘made poor’ in individual productive powers ‘in order to make the collective labourer, and through him capital rich in social productive power’ (Capital, 1: 341). This process does not stop with the direct producers, with the peasants pulled off the land, the women and children forced to give of their labour in the factories and mines. The bourgeoisie ‘has pitilessly torn asunder the motley feudal ties that bound man to his “natural superiors,” and has left remaining no other nexus between man and man than callous “cash payment.”
[It] ‘has stripped of its halo every occupation hitherto honoured and looked up to with reverent awe. It has converted the physician, the lawyer, the priest, the poet, the man of science, into its paid wage labourers’ (The communist manifesto, 45)
The ‘bourgeoisie cannot exist without constantly revolutionizing the instruments of production, and thereby the relations of production because the ‘coercive laws’ of market competition force all capitalists to seek out technological and organizational changes that will enhance their own profitability vis-a-vis the social average, thus entraining all capitalists in leap-frogging processes of innovation that reach their limit only under conditions of massive labour surpluses.
Capitalism is necessarily technologically dynamic, not because of the mythologized capacities of the innovative entrepreneur but because of the coercive laws of competition and the conditions of class struggle endemic to capitalism.
The effect of continuous innovation, however, is to devalue, if not destroy, past investments and labour skills.
Creative destruction is embedded within the circulation of capital itself. Innovation exacerbates instability, insecurity, and in the end, becomes the prime force pushing capitalism into periodic paroxysms of crisis. Not only does the life of modern industry become a series of periods of moderate activity, prosperity, over-production, crisis, and stagnation, ‘but the uncertainty and instability to which machinery subjects the employment, and consequently the conditions of existence, of the operatives become normal.’
All means for the development of production transform themselves into means of domination over, and exploitation of, the workers; they mutilate the labourer into a fragment of a man, degrade him to the level of an appendage of a machine, destroy every remnant of charm in his work and turn it into a hated toil; they distort the conditions under which he works, subject him during the labour-process to a despotism the more hateful for its meanness; they transform his life-time into working-time, and drag his wife and child beneath the wheels of the Juggernaut of capital. (Capital, 1: 604)
The struggle to maintain profitability sends capitalists racing off to explore all kinds of other possibilities. New product lines are opened up, and that means the creation of new wants and needs. Capitalists are forced to redouble their efforts to create new needs in others. The result is to exacerbate insecurity and instability, as masses of capital and workers shift from one line of production to another, leaving whole sectors devastated, while the perpetual flux in consumer wants, tastes, and needs becomes a permanent locus of uncertainty and struggle. This is global in scope.
The resultant transformation in the experience of space and place is matched by revolutions in the time dimension, as capitalists strive to reduce the turnover time of their capital to ‘the twinkling of an eye’. Capitalism, in short, is a social system internalizing rules that ensure it will remain a permanently revolutionary and disruptive force in its own world history. If, therefore, ‘the only ‘secure thing about modernity is insecurity,’ then it is not hard to see from where that insecurity derives.
Yet, Marx insists, there is a single unitary principle at work that underpins and frames all of this revolutionary upheaval, fragmentation, and perpetual insecurity. The principle resides in what he calls, most abstractly, ‘value in motion’ or, more simply, the circulation of capital restlessly and perpetually seeking new ways to garner profits.
By the same token, there are higher-order co-ordinating systems that seem to have the power – though in the end Marx will insist that this power is itself transitory and illusory – to bring order to all this chaos and set the path of capitalist modernization on a more stable terrain. The credit system, for example, embodies a certain power to regulate money uses; money flows can be switched so as to stabilize relations between production and consumption, to arbitrate between current expenditures and future needs, and to shift surpluses of capital from one line of production or region to another on a rational basis.
But here, too, we immediately encounter a central contradiction because credit creation and disbursement can never be separated from speculation. Credit is, according to Marx, always to be accounted for as ‘fictitious capital,’ as some kind of money bet on production that does not yet exist. The result is a permanent tension between what Marx calls ‘the financial system’ (credit paper, fictitious capital, financial instruments of all kinds) and its ‘monetary base’ (until recently attached to some tangible commodity such as gold or silver). This contradiction is founded on a particular paradox: money has to take some tangible form (gold, coin, notes, entries in a ledger, etc.) even though it is a general representation of all social labour.
The question of which of the diverse tangible representations is ‘real’ money typically erupts at times of crisis. Is it better to hold stocks and share certificates, notes, gold, or cans of tuna, in the midst of a depression? It also follows that whoever controls the tangible form (the gold producers, the state, the banks who issue credit) that is most ‘real’ at a given time, has enormous social influence, even if, in the last instance, it is the producers and exchangers of commodities in aggregate who effectively define ‘the value of money’ (a paradoxical term which we all understand, but which technically signifies ‘the value of value’).
Control over the rules of money formation is, as a consequence, a strongly contested terrain of struggle which generates considerable insecurity and uncertainty as to the ‘value of value.’ In speculative booms, a financial system which starts out by appearing as a sane device for regulating the incoherent tendencies of capitalist production, ends up becoming ‘the main lever for overproduction and over-speculation.’
The state, constituted as a coercive system of authority that has a monopoly over institutionalized violence, forms a second organizing principle through which a ruling class can seek to impose its will not only upon its opponents but upon the anarchical flux mentioned above. The tools of ‘control’ include:
regulation of money and legal guarantees of fair market contracts
provision of social and physical infrastructures
direct control over capital and labour allocations as well as over wages and prices,
the nationalization of key sectors,
restrictions on working class power,
police surveillance and military repression.
Yet the state is a territorial entity struggling to impose its will upon a fluid and spatially open process of capital circulation. It has to contest within its borders the factional forces and fragmenting effects of widespread individualism and rapid social change. It also depends on taxation and credit markets, so that states can be disciplined by the circulation process at the same time as they can seek to promote particular strategies of capital accumulation.
To do so effectively the state must construct an alternative sense of community to that based on money, as well as a definition of public interests over and above the class and secretarian interests and struggles that are contained within its borders. It must, in short, legitimize itself.
It is, therefore, bound to engage to some degree in the aestheticization of politics.
‘The social revolution of the nineteenth century cannot draw its poetry from the past,’ Marx argues, ‘but only from the future.’ It must strip off ‘all superstition in regard to the past,’ else ‘the tradition of all the dead generations weighs like a nightmare on the brain of the living’ and converts the cathartic tragedy of revolution into the ritual of farce. In pitting himself so mercilessly against the power of myth and the aestheticization of politics, Marx in effect affirms their remarkable powers to stifle progressive working-class revolutions.
Marx criticised Bonapartism as doing just this, and we can criticse Facism as doing the same in the 20th century.
The tension between the stability that state regulation imposes, and the fluid motion of capital flow, remains a crucial problem for the social and political organization of capitalism. This difficulty is modified by the way in which the state stands itself to be disciplined by internal forces (upon which it relies for its power) and external conditions – competition in the world economy, exchange rates, and capital movements, migration, or, on occasion, direct political interventions on the part of superior powers.
The relation between capitalist development and the state has to be seen, therefore, as mutually determining rather than unidirectional. State power can, in the end, be neither more nor less stable than the political economy of capitalist modernity will allow.
There are, however, many positive aspects to capitalist modernity:
The potential for reducing the powers of nature-imposed necessities over our lives.
The creation of new wants and needs can alert us to new cultural possibilities (of the sort that avant-garde artists were later to explore).
Even the ‘variation of labour, fluency of function, universal mobility of the labourer’ holds the potential to replace the fragmented worker ‘by the fully developed individual.
The reduction of spatial barriers and the formation of the world market not only allows a generalized access to the diversified products of different regions and climes, but also puts us into direct contact with all the peoples of the earth.
Above all, the passage to postmodernity opens up new vistas for human development and self-realization.
Revolutions in technology rendered possible by the division of labour and the rise of the materialist sciences had the effect of demystifying the processes of production (aptly called ‘mysteries’ and ‘arts’ in the pre-modern period) and opening up the capacity to liberate society from scarcity and the more oppressive aspects of nature-imposed necessity. This was the good side of capitalist modernization.
The problem, however, was to liberate us from the fetishisms of market exchange and to demystify (and by extension demythologize) the social and historical world in exactly the same way. This was the scientific task that Marx set himself in Capital.
However, until we reach socialism, there is always the possibility for nature to be re-mythologised.
It is out of the tension between the negative and positive qualities of capitalism that new ways to define our species being can be constructed: Capital may well create Bourgeois society and all of the exploitation and fetishisms that go along with it, but Capital also drives beyond national barriers and prejudices and beyond nature worship…. [beyond] all traditional, confined, complacent, encrusted satisfactions of present needs, and reproduction of old ways of life. (Grundrisse, 410)
Marx gives us plenty of advice on how we might fuse all the sporadic though widespread resistances, discontents, and struggles against the oppressive, destructive, fragmenting, and destabilizing aspects of life under capitalism so as to master the maelstrom and become collective creators of our own history according to conscious plan.
What Marx depicts, therefore, are social processes at work under capitalism conducive to individualism, alienation, fragmentation, ephemerality, innovation, creative destruction, speculative development, unpredictable shifts in methods of production and consumption (wants and needs), a shifting experience of space and time, as well as a crisis-ridden dynamic of social change. If these conditions of capitalist modernization form the material context out of which both modernist and postmodernist thinkers and cultural producers forge their aesthetic sensibilities, principles, and practices, it seems reasonable to conclude that the turn to postmodernism does not reflect any fundamental change of social condition.
The rise of postmodernism either represents a departure (if such there is) in ways of thinking about what could or should be done about that social condition, or else (and this is the proposition we explore in considerable depth in Part II) it reflects a shift in the way in which capitalism is working these days.
In either case, Marx’s account of capitalism, if correct, provides us with a very solid basis for thinking about the general relations between modernization, modernity, and the aesthetic movements that draw their energies from such conditions.
What appears on one level as the latest fad, advertising pitch and hollow spectacle is part of a slowly emerging cultural transformation in Western societies, and change in sensibility for which the term ‘post-modern’ is, for now, wholly adequate. I don’t want to claim that there is a wholesale paradigm shift of the cultural, social and economic orders, but in an important sector of our culture, there is a noticeable shift in sensibility, practices and discourse formations which distinguishes a post-modern set of assumptions, experiences and propositions from that of a preceding period.
With respect to architecture, Charles Jencks dates the symbolic end of modernism and the passage to the postmodern at 3.32 p.m. on 15 July 1972 when the Pruitt-Igoe housing development in St Louis (a prize-winning version of Le Corbusier’s machine for modern living) as dynamited as an uninhabitable environment.
From thereon, architecture was to be about diversity and learning from local landscapes, to build for people rather than for man.
In planning there as a similar evolution – in the 1960s planning was all about developing large-scale integrated models of cities, but by the 70s it had become more pluralistic, employing ‘organic strategies’ – rather than pursing grandiose plans, development would be approached as a cottage of highly differentiated spaces and mixtures.
Shifts of this sort can be documented in all sorts of fields – McHale (1987) argued that the postmodern was a shift form an ‘epistemological’ to an ‘ontological’ dominant – Rather than seeking to find the best perspective from which to understand complexity, questions about how radically different realities might coexist, collide and interpenetrate came to the foreground. The boundary between fiction and science fiction thus effectively dissolved.
In philosophy, there was a rage against humanism and the Enlightenment legacy, and a deep aversion to any project that sought universal human emancipation through mobilisation of the powers of technology, science and reason.
Even the Pope (John Paul II) and the Prince of Wales resorted to postmodern rhetoric in the 1980s.
Yet there was still abundant confusion as to what the ‘new structure of feeling’ might entail – Modernist sentiments may have been displaced, but there was/ is little certitude about what had replaced them:
Does postmodernism represent a radical break with modernism, or is it just a revolt against certain forms of high modernism – is it a style, or a periodising concept? Does it have revolutionary potential, or is it simply the commercialisation of modernism and part of neo-conservative politics? And how does it fit in with post-industrialisation and late-capitalism – is it just the cultural logic of late-capitalism?
Harvey now suggests that we can use the schematic differences between modernism and postmodernism as laid out by Hassan in 1975/1985, as in the table below in which Hassan sets up a series of stylistic oppositions in order capture the way in which postmodernism might be a reaction to the modern.
Hassan’s oppositions may be caricatures, but there is scarcely an arena of present intellectual practice where we cannot spot some of them at work.
The most startling fact about postmodernism is its total acceptance of the ephemerality, fragmentation, discontinuity, and the chaotic that formed the one half of Baudelaire’s conception of modernity.
Postmodernism does not look for the other half, the immutable, it swims, even wallows in the fragmentary and the chaotic currents of change as if that’s all there is.
Foucault instructs us for example to ‘develop action, thought, and desires by proliferation, juxtaposition, and disjunction, and to ‘prefer what is positive and multiple, difference over uniformity’.
Nietzsche (who Foucault draws on) made much of the deep chaos of modern life, and how rationality could not make sense of it or control it.
Embracing fragmentation and ephemerality in an affirmative fashion brings consequences – Firstly there are those such as Foucault and Lyotard who attack the possibility of there being any kind of ‘meta-theory’ – condemning meta-narratives such as Marxism and insist upon the plurality of ‘language-games’. Lyotard of course defines postmodernism simply as ‘incredulity towards meta-narratives’.
Foucault’s ideas focus on the relation between power and knowledge. Foucault (1972) breaks with the notion that power is ultimately located in the state and argues that we should conduct an ‘ascending analysis’ of power with infinitesimal mechanisms, which each have their own history, and then see how these mechanisms are invested, colonised, utilised and transformed by more general mechanisms and by forms of global domination.
The prison, the school, the hospital and the psychiatrist’s office are all examples of sites where the micro-politics of power is played out, and there is an intimate knowledge between the systems of knowledge (discourses) and the exercise of social control (power) which is independent of any systematic strategy of class domination and cannot be understood by appeal to a general theory.
The local is everything for Foucault, and the body is the site on which all forms of repression are ultimately registered – and no grand Utopian scheme can help any individual to escape the power-knowledge relation in non-repressive ways. The only way to ‘eliminate the fascism in our head’ is to explore and build upon the open qualities of human discourse and thereby intervene in the way knowledge is produced at the particular sites where a localised power-discourse prevails.
Foucault believed that it was only through a pluralistic attack upon localised forms of oppression that any global challenge to Capitalism might prevail and his ideals appealed to various social movements in the 1960s such as feminists, gays and ethnic groups, but this strategy leaves open the question of how such localised struggles might add up to a progressive rather than a regressive attack on the central forms of capitalist exploitation and oppression.
Lyotard argues that the social bond is linguistic, but it is not woven with a single thread, but by a number of indeterminate ‘language games’, and the social subject dissolves in the dissemination of these, with ‘social reality’ consisting of nothing more than flexible networks of language games, with each individual resorting to a quite different set of codes depending on the situation in which they find themselves.
Given that knowledge is the principle source of production these days, power is dispersed within the heterogeneity of language games – individuals can bend the rules of ordinary conversations to shift meanings.
Lyotard made a lot about how institutions (Foucault’s non-discursive domains) try to circumscribe what can be said and how it can be said – the law, science, politics for example – but the limits the institution imposes on potential language moves are never established once and for all – so we ought not to reify institutions prematurely, but recognise how the differentiated performance of language games creates institutional languages and powers in the first place.
Lyotard also suggests that if there are many different elements to language games they can only give rise to institutions in patches – local determinism.
One way of trying to understand Lyotard is to think of social reality as consisting of various interpretative communities made up of both consumers and producers of knowledge within particular institutionalised contexts such as the university, or divisions of cultural labour, such as architecture, or places, such as nations, and groups control mutually within these domains what they consider to be valid knowledge.
Within resistance movements – writers such as Aronowitz have taken this on, railing against master discourses, and emphasising that all groups have a right to speak for themselves – women, gays, blacks etc. etc.
This same preoccupation with otherness and other worlds exists in postmodern fiction – heterotopia is an important aspect of the genre – characters no longer contemplate how they can unravel or unmask a central mystery, but are forced to ask ‘which world is this’ and ‘what is to be done in it’ – Blue Velvet is a good example of a Postmodern film, in which the central character co-exists in two world, one a conventional small town American world, the other a crazed underworld of drugs, dementia and sexual perversion.
Lyotard’s postmodernism is rooted in Bell’s and Touraine’s thesis of the passage to a post-industrial society – modernism is no more because the technical and social conditions of communication have changed and the use of knowledge is now the principle force of production.
Postmodernists also accept a different theory to what language and communication are all had about – modernists had presupposed that there was a tight and identifiable relationship between what was being said (the signified) and how it was being said (the signifier), postmodernism sees these as continually breaking apart and re-attaching in new combinations.
Deconstructionism here is a powerful stimulus to postmodern thought. Deconstructionism is a way of thinking about ‘reading texts’ – writers who create texts do so on the basis of all the other texts they have read, while readers deal with them in the same way, and thus cultural life is a series of intersecting texts which produce more texts. This intertextual weaving has a life of its own because whatever we write conveys meanings we could not possibly intend, and it is vain to try and master a text because the perpetual weaving of texts and meanings is beyond our control.
Derrida thus considers the collage/ montage as the primary form of postmodern discourse. Culture is inherently heterogeneous and both producers and consumers engage in the postmodernist style – hence the postmodern focus on performance and ‘happenings’, and the effect is to break to the power of the author to impose meanings or offer continuous narrative.
There is more that hint of this sort of thinking within the modernist tradition – Marx observed how Capital was continually breaking things apart for example.
One problem for postmodernism is that of how we aspire to act ‘coherently’ within the world – Rorty argues that action can only be understood (judged?) by reference to localised contexts, while Lyotard argues that the idea of consensus is outmoded and suspect – the challenge then is to arrive at an idea of justice that is not linked to that of consensus.
Habermas tried to combat this kind of relativism by arguing that within communication speaker and hearer are necessarily oriented to the task of reciprocal understanding and that consensual and normative statements do arise, and thus ‘communicative reason’ is grounded in daily life (part of the problem with the enlightenment being that instrumental reason overtook communicative reason). However, Habermas has many critics.
The most problematic facet of postmodernism is its suppositions with respect to personality, motivation and behaviour:
When the signifying chain snaps, we have schizophrenia in the form of a rubble of distinct and unrelated signifiers, and there is an inability to unify past, present and future in our own biographical experience of psychic life and experience is reduced to a series of pure and unrelated presents in time.
Delueze and Guattari hypothesis a relationship between capitalism and schizophrenia – ‘our society produces schizos is the same way it produces Prell shampoo or Ford cars, the only difference being that the schizos are not saleable.’
A number of consequences follow – we can no longer conceive of the individual as alienated in the classical Marxist sense because the concept of alienation presupposes a coherent self in the first place.
The Modernist idea of pursuing a better future through focussing on projects over time rested on the idea of a centred self; the theory of the schizoid self posits a self which fails to find a coherent reality in the first place, let alone a strategy to improve it (although Modernism did have its schizoid moments, and failure to live up to one’s ideas of progress led to paranoia).
To sum up the above ‘the alienation of the subject is replaced by the fragmentation of the subject in postmodern aesthetics’.
The reduction of experience to a series of pure and unrelated presents means that the present becomes overwhelmingly vivid and material – the spectacle becomes everything (following Jamieson)
The idea of progress and continuity are eschewed – postmodernism takes bits and pieces from the past and mixes them together at will. For example Rauschenerg simply reproduces, whereas Manet produces.
The only role of the historian, as with Foucault, is to become an archaeologist of the past – ‘to decry the notion of having a view while avoiding having a view about having views.’
Postmodernism can only judge the spectacle in terms of how spectacular it is – Barthes for example suggests we judge something in terms of the extent to which it produces ‘Jouissance’ – sublime physical and mental bliss.
Another consequence is the loss of depth, Jameson describes postmodern architecture as ‘contrived depthlessness’.
The collapse of time horizons and the preoccupation with instanteity have in part arisen through the contemporary emphasis in cultural production on events, happenings and media images – and this re-emphasises the fleeting qualities of modern life, and even celebrates them.
This raises the difficult question of the relationship of the postmodern movement with, and integration into daily life – there are many intersections – in architecture, advertising, fashion, and the ubiquitous television.
Exemplary examples of postmodern culture include Disneyland, the Las Vegas Strip, and Pop Music, the kind of things which Venturi et al (1972) say appeal to the middle middle classes in the suburbs.
Venturi et al see nothing wrong with such cultural artefacts as being the ‘new norm’, they believe that architects should ‘learn from Mickey-Mouse’, and that ‘Disneyland is the symbolic American Utopia’, but others are more critical:
Daniel Bell sees this as a sign of the mindless hedonism of capitalist consumerism, the exhaustion of modernism through the institutionalisation of creative and rebellious impulses through what he cause the ‘cultural mass’ of the millions of people working in the creative industries.
Still others (Chambers 1986/7) see postmodernism as the democratisation of taste across a variety of subcultures as greater diversity of youth started to pro-actively shape and re-shape their identities from the 1960s onwards.
Harvey also sites mass television watching as crucial to understanding the shift to preoccupation with surfaces rather than roots and a collapsed sense of space and time given that this is the first time in human history that the mass population can see a range of events mashed together as one via this medium.
Television didn’t simply cause postmodernism, it is itself part of capitalism which encourages consumerism, and television is a very useful tool for creating ever new needs for new styles, part of the economic fabric of postmodern society.
Still other analysists see Postmodernism as the logical extension of the power of the market over the whole range of cultural production (e.g. Crimp 1987/85).
Harvey now seems to have a subtle dig at the ‘heritage industry’ noting that 3 museums a week open in Britain – suggesting that history forever is out of our reach in midst of more simulacra.
Finally there is Jameson who argues that ‘postmodernism is the cultural logic of late capitalism’, in which the production of culture has become integrated into commodity production more generally – the need to produce more new products at a higher rate of turnover means we have to emphasises the aesthetic aspects of production much more.
To round off the chapter Harvey summarises:
‘While some would argue that the counter cultural movements of the 1960s created an environment of unfulfilled needs and repressed desires that postmodernist popular cultural production has set out to satisfy in commodity form, others would suggest that capitalism, in order to sustain its markets, has been forced to produce new desire and so titillate individual sensibilities to create a new aesthetic over and against traditional forms of high culture. In either case I think it important to accept the proposition that postmodernism has not emerged in a political, social or economic vacuum’
In other words, postmodernism is fundamentally related to capitalism.
A summary of David Harvey’s (1989) The Condition of Postmodernity’: An Inquiry Into the Origins of Cultural Change, chapter 2.
In chapter 2, Harvey deals at length with the contradictions within Modernity, from the Enlightenment project to the 1968 counter-culture, suggesting that the fundamental contradiction is between Modernity’s quest for the immutable, which it continually undermines by producing constant change.
‘Modernity’ wrote Baudelaire in ‘The Painter of Modern Life’ (1863) is the transient, the fleeting, the contingent; it is the one half of art, the other being the eternal and the immutable’.
There are many conflicting meanings associated with Modernism – the cojoining of the ephemeral and the fleeting with the eternal and immutable’ is very important – and modernism as an aesthetic movement has wavered between both extremes.
Berman’s description of modernism is generally agreed on…..
To be modern is to find ourselves in an environment that promises adventure, power, joy, growth, transformation of ourselves and the world – and, at the same time, that threatens to destroy everything we have, we know and everything we are. Modernity cuts across all boundaries, it unites all mankind…. but it is a paradoxical unity – a unity of disunity, it pours us into a maelstrom of perpetual disintegration, of contradiction and struggle… to be modern is to be part of a universe in which, as Marx said ‘all that is solid melts into air’.
In his excellent book, ‘All that is Solid Melts into Air: The Experience of Modernity’, Marshall Berman shows how a number of writers tried to deal with this sense of chaos – such as Baudelaire, Dostoevsky, and Simmel – the common theme in their writing being a concern with the experience of space and time as transitory and arbitrary.
One of the pithiest examples of this is in W.B Yate’s lines…
Things fall apart; the centre cannot hold;
Mere anarchy is loosed upon the world.
The consequence of this transitoriness is that modernity can have no respect for its past – if there is any meaning in history then it has to found within the maelstrom of change, but because everything is changing, the question of how to interpret the past and the meaning of change, and the attempt to find the universals, is a fundamental problem.
The quest for the Internal and Immutable were a central concern in Modernity
Where to look for the eternal and the immutable has been the central concern of modernity since the Enlightenment.
What Habermas calls the project of Modernity came into focus during the eighteenth century. That project amounted to an extraordinary intellectual effort on the part of Enlightenment thinkers ‘to develop objective science, universal morality and law and autonomous art according to their inner logic’. The idea was to use the accumulated knowledge of individuals for the pursuit of human emancipation from scarcity and the arbitrariness of nature – scientific domination of nature promised liberation from scarcity and rational forms of social organisation promised liberation from arbitrary power based on religion or despotism.
Enlightenment thought embraced the ideal of progress and activity and sought a break with the past… Doctrines of equality, liberty and universal reason abounded… Writers such as Condorcet truly believed that the arts and the sciences would promote control of natural forces, and understanding of the world and the self, moral progress and the happiness of human beings.
The 20th century, with its death camps and death squads, its militarism, two world wars, and threat of nuclear annihilation, shattered that optimism.
Writing in the aftermath of the holocaust and Hiroshima, Adorno and Horkheimer (in their book, ‘The Dialectic of Enlightenment’) even argued that the enlightenment project itself was doomed to turn in on itself and transform the quest for human emancipation into a system of universal oppression in the name of human liberation. For them Nazi Germany was the revolt of ‘human nature’ (culture and personality) over many decades of the dominance of purely instrumental reason over everything else.
Today there are those who still support the enlightenment project, but believe we need to rethink the relationship between means and ends; and there are those who are postmodernists who insist we need to abandon the project in the name of emancipation.
Enlightenment thought has always internalised a whole load of contradictions, and there have thus been many competing voices which seek to answer the following questions:
what should be the relation between means and ends? (with the role of ‘utopias’ being particularly interesting as far as I’m concerned)
who possesses the claim to superior reason? (and what is the role of science is central here)
under what conditions should that reason should be exercised as power? (obviously politics here is crucial).
There have been many competing visions put forwards to try and answer the above questions/ solve the above contradictions– from Adam Smith’s invisible hand to Marx’s work… but contradiction has been a mainstay of Modernity.
Critics of Modernity
The Enlightenment has always had its critics, but by the early 20th Century there were two major branches of criticism:
Firstly there was Max Weber who saw a strong necessary linkage between the growth of science, rationality and universal human freedom but saw the ultimate legacy of the Enlightenment as the ultimate triumph of instrumental rationality which led to the creation of an iron cage of bureaucracy from which there was no escape.
Secondly, there was Nietzsche’s earlier attack on the premises of the Enlightenment which is the nemesis of the above. Nietzsche saw the modern as nothing more than a vital energy, the will to live and to power, swimming in a sea of disorder, anarchy, individual alienation and despair…. Beneath the surface of knowledge and science the essence of humanity was primitive, wild and merciless, and the only path to self-affirmation was to act in a maelstrom that at the same time destructively creative and creatively destructive…. The end was bound to be tragic.
The image of creative destruction is very important to understanding modernity – and one of the classic characters which illustrates this is Goethe’s Faust who, in the very process of development transforms the wasteland into a thriving physical and social space, but recreates the wasteland inside himself, in an ethical sense – Faust ended up killing a much loved old couple who lived in a cottage by the sea because they didn’t fit in with his ‘grand plan’.
Hausmann’s creative destruction of second empire Paris is a good example of a real life Faustian figure; while the entrepreneur, championed by Schumpeter, is another more generalised figure, destroying that which was in order to profit and ‘drive society forwards’.
By the beginning of the 20th century it was no longer possible to accord reason a privileged status in the definition of the eternal and immutable essence of human nature… this gave a role and a new s. impetus to cultural modernism, basically the arts and philosophy.
This shift had a long history, in the romantics and Saint Simon, for example, saw it coming….
The problem with such sentiments is that aesthetic judgments are influenced by the societies in which they are embedded – and artists can just as easily sway to the left or the right, even if the protagonists themselves think their artistic endeavours ‘eternal and immutable’.
Harvey now makes some very general points about the evolution of cultural modernism since 1848 (because it’s necessary to do so to make sense of the postmodern reaction).
The successful modern artist tried to distil the eternal and the immutable and the question of how to represent this in the midst of change was a key question, and they sought to innovate representations of the eternal and immutable – e.g. Joyce with his use of language; also Jackson Pollack. Modernism tried to ‘freeze time’ in order to represent the eternal – collage and montage were popular, however, the ephemerality and change was a central part of modernism – equilibrium had to be continually re-established.
Commodification was a major part of modernism – every new artist attempted to change something in order to sell it…. ‘artists for all their anti-bourgeois rhetoric spent much more energy struggling against each other to sell their own products’. The resulting art and movement was arrogant and individualistic…. As with the Dadaists and early surrealists.
Ultimately Modernism internalised its own maelstrom of ambiguities, contradictions, and pulsating aesthetics at the same time as it sought to affect the aesthetics of daily life, and the facts of daily life had a profound effect on modernism – many modernists had a fascination with technique, speed and motion, inspired no doubt by the factories and production lines of modernity.
Modernism before the first world war was a reaction to the conditions of production (the factory), circulation (transport and communication) and consumption (the rise of mas markets and advertising) than a pioneer in the production of such changes.
Modernism consisted of diverse reactions to these changes (from William Morris to The Bauhaus) – it encompassed the futuristic, nihilistic, the revolutionary and the conservative, the naturalistic and the symbolistic, and it moves between different centres with different feels – London, Paris, Munich for example.
There were many tensions within it – between nationalism and internationalism and between globalism and parochialism for example. For a while it had an international and universalist stance – but eventually diversity based in different cities such as New York and Berlin came to be one of its major defining aspects.
Modernism was also an urban phenomenon – most notably emphasised by Simmel in his essay ‘The Metropolis and Mental Life’ (published in 1911).
Simmel theorised that in the city we were liberated from the chains of subjective dependence and thus allowed more individual liberty but this was achieved at the expense of treating others in objective and instrumental terms. We had no choice but to relate to the other except through faceless, cold and calculating money exchanges which could co-ordinate a vast division of labour, and we also submit to our sense of time and space being disciplined by surrendering to the hegemony of economic rationality.
Simmel argued that this produced a psychological response known as the blasé attitude – we block out most of the external stimuli and cultivate a sham individualism through the pursuit of signs – the best example of which is fashion, which according to Simmel allowed for both differentiation, as it changed rapidly, and yet conformity.
Harvey argues that in the USA the city and the machine were important drivers of modernism in the 20th century, art less so, but in Europe, the arts were more important.
Five Periods in the Development of Modernism
Harvey now suggests there are five broad periods within the development of modernism:
The Englightenment Project
The Enlightenment project argued that there was only one possible answer the every question – there existed one correct mode of representation – we see this in Condorcet and Saint-Simon for example, and Comte.
After 1848 the idea that there was only one possible mode of representation began to break down – there is an emphasis on the diversity of representational modes – we see this in Baudelaire for example, which exploded in the 1890s
1910 to 1913
Most commentators believed that was a further qualitative shift between 1910 and 1913. Works published around this time which demonstrate this shift include Saussure’s structuralist theory of language; Einstein’s theory of relativity; and Taylor’s principles of scientific management. The changes in this short space of time were affected by the loss of faith the progress and by growing unease with the categorical fixity of enlightenment thought.
This shift between 1910-1911 had much to do with class struggle – it was very unclear whether it should be the workers or the bourgeois who should direct the modernist project, it was also a response to the increasing sense of anarchy, instability and despair which grew with Modernism as emphasised by Nietzsche.
Modernism between the wars
Modernism between the wars was more ‘heroic’ – as the appeal to the eternal myth became more imperative. One wing of this appealed to rationality and the machine – logical positivism for example, and the Italian Futurists, and of course Nazism.
This was a period when the always latent tensions between internationalism and nationalism, universalism and class politics were heightened into absolute and unstable contradictions…. It was hard to remain indifferent to the Russian Revolution for example.
Modernism after 1945 (what Harvey calls universal or high modernism) exhibited a much more comfortable relationship with the centres of power – the search for an appropriate myth abated because (Harvey suspects) of the international power system organised along Fordist- Keynseian lines and under US Hegemony this became relatively stable.
The belief in linear progress, absolute truths, and rational planning of ideal social orders was particularly strong – and the result was a positivistic, rationalistic and technocentric system to be gradually wheeled out to the third world from the first.
In the realms of planning there was a real belief that we could organise cities and housing and transport so that everyone would have access to a decent standard of living.
Its nether side lay in the celebration of corporate power and rationality and the return to the efficient machine as a sufficient myth to embody all human aspiration. Aesthetic modernism also became depoliticised, it became part of the establishment. Art basically became part of the Corporate machine – Coca-Cola and consumerism subsumed modernist art during this period.
The Counter Culture as the Harbinger of Postmodernity
It was in this context that the various counter-cultural movements of the 1960s sprang to life – Antagonistic to the oppressive qualities of scientifically grounded technical-bureaucratic rationality as purveyed through institutionalised power the counter cultures explored realms of individualised self-realisation through embracing an anti-authoritarian critique of daily life.
All of this came to the fore in the global turbulence of 1968 -it was almost as if the universal pretensions of modernity had, when combined with liberal capitalism and imperialism, succeeded so well as to provide a material and political foundation for a cosmopolitan, transnational, and hence global resistance to the hegemony of high modernist culture.
Though this 1968 movement failed, it was a cultural and political harbinger of postmodernism.