Peppa Pig is one of the most recognizable celebrities in the U.K., recognizable by 93% of 18-24 year olds (compared to only 78% who recognize Jeremy Corbyn); s/he (?) is one of our most popular exports: now viewed in 180 countries in 40 languages; and s/he’s also the only pig in the world worth over £1 billion.
But is this cutesy character unintentionally increasing strain on another national treasure : our beloved NHS. G.P. Dr Catherine Bell argues that it does – she even wrote an article for the British Medical Journal about it!
NB – In case you’ve never seen it: An episode of Peppa Pig…
G.P. Dr Catherine Bell regularly watches Peppa Pig with her toddler, and, based on (a largely involuntary, as she puts it), analysis of several programmes, has concluded that the relationship ‘Dr Brown Bear’ has with the ;Peppa Pig family’ misrepresents the way in which G.P.s deal with minor ailments in reality.
Dr Bell says of the above episode (NB her full article is well worth a read, it’s funny in a serious sort of way.)
‘In ‘George Gets a Cold’ Dr Brown Bear conducts a telephone triage outside normal working hours and again opts to make a clinically inappropriate urgent home visit. Had he explored Daddy Pig’s ideas, concerns, and expectations, he would have discovered that Daddy Pig already had a good understanding of the likely diagnosis and self limiting nature of the illness. ‘.
In the article (linked above) Dr Bell hypothesizes that the overall effects of the unrealistic representation of how G.P.s actually act actually encourages parents of toddlers to make unnecessary trips to their G.P.s: by encouraging them to seek medical advice for minor ailments which would clear up by themselves, for example. She basis her hypothesis on the fact that just the sheer exposure of parents to Peppa Pig must have some kind of effect.
Shame we can’t test it out in practice!