This question came up on the June 2022 A-Level Topics in Sociology paper (7192/2).
Below are my thoughts on the question and a model answer.
The full 10 mark question, with item
Item M
The content of the mass media is often produced and controlled by professionals who are middle aged or older. It also concentrates on exciting stories and sensational headlines to attract audiences. The content of the mass media sometimes represents young people in negative ways.
Applying material from Item M, analyse two reasons why the content of the mass media sometimes represents young people in negative ways (10).
Guidance on how to answer
This is an interesting question on WHY young people are sometimes portrayed negatively. This is relatively easy to answer by drawing on a range of material from the media topic.
There are two very clear hooks in the item here:
- Media content is controlled by professionals who are middle aged or older
- The media concentrates on exciting and sensationalist stories.
These should be the two reasons you refer to.
What you need to do is draw the links between these two reasons and negative portrayals of younger people. You can get marks for developing points using studies, theories and concepts. You can also get analysis points for contrasting to older people and marks for evaluating.
NB be careful not to go off on a tangent evaluating, keep evaluations short and focused on previous points
A model answer
This should get you 10/10…
Media content controlled by professionals (point 1)
Traditional media outlets are more likely to be managed by older people who do not fully understand youth culture. Thus older journalists and editors may put a negative spin on some youth events because they don’t fully understand what is happening.
This has been the case with several moral panics over youth culture. Stan Cohen’s study of the mods and rockers in the 1960s demonstrated this. For the most part Mods and Rockers were just about style and having fun. However when a minority of them clashed the media picked up on this and misrepresented all mods and rockers (youth) as violent and opposed to one another. This was due mainly to older people not fully understanding the underlying reality.
This also happened with Rave Culture in the 1990s. Sarah Thornton pointed out that mainstream media portrayals focused on the one death of Leah Betts, demonising drug culture and exaggerating how dangerous it was. In reality millions of young people took ecstasy and were all fine, it was just part of normal youth.
This is in contrast to the lack of reporting of older people dying of alcohol related diseases which is far more likely to cause early deaths among the old than younger people taking ecstasy.
Ironically young people are drinking less than older generations did when they were young, but instead of reporting this the media focus on exaggerating drug use.
There does seem to be something of a bias against young people, as in the case of The Sun reporting on Sam’s Journey (on TikTok). Sam was buying lunch boxes on special offer from Tesco to resell them for a profit on Amazon. The Sun demonised him for doing this, and yet the media generally celebrates entrepreneurs more generally. This seems to be a clear case of the media demonising the young in particular, this could be because the professionals at The Sun are older.
Media concentrates on sensationalist stories (point 2)
According to Galtung and Rouge, media companies select news items based on news values. News values include such things as negativity and extraordinariness, thus the more negative an event, the more likely news media are to portray it.
Young people are generally more likely to engage in publicly deviant and criminal acts than older people, for example they are more likely to be involved in protests and were more involved in the London Riots than older people.
Younger people are also more likely to be engaged in violent crimes such as knife crime, again a very newsworthy topic.
And if they are more involved in these kinds of events which are more newsworthy, they are more likely to be portrayed negatively.
From this point of view it doesn’t matter whether young people are, overall, more likely to engage in positive acts than older people, these won’t get reported on because they are not newsworthy.
Older people may do more harm to society than younger people, but they are more likely to be engaged in state or corporate crime and these are not as sensationalist, so are less likely to be reported on.
However in the postmodern age there is more youth reporting of youth culture, and so a much wider variety of young people writing and filming about non sensationalist aspects of what they are doing, such as with YouTube and TikTok, which is much more representative than just the news.
Sources and find out more…
This material is relevant to the media topic within A-level sociology.
For more advice on how to answer exam questions please see my exams and essay advice page.
The AQA topic 2 paper this is taken from.
Model answers to this paper from the AQA.