Category: A level sociology exam practice

Evaluate the pluralist view of the ownership and control of the media.

Read Item N below and answer the question that follows.

pluralism essay question.PNG

Applying material from Item N and your knowledge, evaluate the pluralist view of the ownership and control of the media.

Commentary on the Question

This seems to be a standard question, with the item picking up on the fact that the media are democratic and provide equality of opportunity and that they respond to the needs of the audience.

 Answer (plan)

Intro – outline Pluralism

  • content of the media broadly reflects the diverse range of opinions found in any democratic society.
  • audiences control media content as media professionals and owners produce what audiences demand because they are motivated primarily by profit.
  • media companies are in competition and if a media company doesn’t produce what audiences want, another company will and will attract more viewers.
  • In this essay I will evaluate the two points brought up in the item, using Marxist theories to develop my evaluation points.

Media are part of the democratic process

  • media are an important part of the democratic process: give different interest groups the opportunity to put forward their views (in item!)
  • Elections/ Brexit – media play a crucial role. no way that parties can get their views across to millions of voters without access to the Media.
  • The news has commentators from different political parties, suggesting that the people are well represented.
  • Social media the above seems especially true –political leaders and parties use Twitter and other outlets to voice their opinions, Donald Trump/ Momentum.
  • However, Marxists argue that there is a subtle bias in news broadcasting which favours right wing views because media owners and journalists are themselves part of the elite.
  • Gatekeeping used to keep issues damaging to the right out of the news agenda
  • Agenda setting skews debates in favour of right-wing arguments – the Green Party gets hardly any air time compared to the Brexit Party.
  • Fiona Bruce is notorious – sides with the right and is barely able to hide her sneering contempt for those on the left (e.g. Dianne Abbot). Perpetuates Dominant Ideology.
  • Some radical thinkers have been censored by social media platforms – Tommy Robinson is one example of this.
  • Advertising in political campaigns costs money – so the more money a party can spend, the more of a voice it has – the Trump campaign spent a fortune on the last election for example. Supports the Instrumentalist Marxist view that those with money control media content.
  • Social media encourages ‘echo chambers’ – while most groups are free to express themselves, they are only ever preaching to the converted – Labour’s views probably won’t be reaching Brexit voters, for example. Thus the media isn’t quite working democratically – it isn’t encouraging debate.

Media respond to the demands of the audience

  • Advertising is used effectively in the media by a range of companies to advertise their products and provide people with information about what they want.
  • Amazon, with its cheap products and peer reviews of products provide people with access to consumer goods and useful information more efficiently than ever.
  • However, from a Marxist point of view, the internet is primarily about advertising, and it is used by companies such as Facebook to manipulate people into buying things they wouldn’t otherwise – creating false needs.
  • This isn’t helped by concentration of ownership – especially vertical integration and lateral explanation
  • The fact that advertising revenue accounts for so much profit of the big four tech companies suggest more support for Marxist theories rather than pluralism –most people do not advertise anything online.
  • Advertising even influences what search results one gets on Google – suggesting that the answer to any question you ask is influenced by money.

Conclusion

In conclusion, while there is some support for the fact that New Media do allow more freedom of expression than traditional media, so there is some support for Pluralism, the content of such media does appear to be biased and limited in subtle ways, so that in terms of what we actually see, there isn’t equality of opportunity, and we are not provided with the information we want or need, so I reject the Pluralist view of the media, it remains too simplistic!

Evaluate the view that the media have a direct and immediate effect on their audiences [20 marks]

This is an example of a 20 mark essay question written for the AQA’s A-level sociology paper 2, Topics in Sociology, Media option.

Read Item N below and answer the question that follows.

evaluate view media direct effect audience.PNG

Applying material from Item N and your knowledge, evaluate the view that the media have a direct and immediate effect on their audiences [20 marks]

Commentary on the question

 A classic essay, asking you to evaluate the Hypodermic Syringe Model, picking up on the relationship between violence and the media as an example.

Answer

Introduction – hypodermic syringe model key points

  • the media can have a direct and immediate effect on the audience, audience as a ‘homogeneous mass’ (all the same), and as passive
  • content creators can manipulate vulnerable audiences
  • associated with neo-Marxists Theodor Adorno and Max Horkheimer (A and H), from the the 1940s
  • They noted that there were similarities between the ‘propaganda industry’ in Nazi Germany’ and what they called the ‘Culture Industry’ in the United States.
  • A and H saw popular culture in the USA was like a factory producing standardized content which was used to manipulate a passive mass audience. The point was to creat false psychological needs and keeping capitalism going.
  • Pluralists and postmodernists would criticise the above theory – people have diverse needs which they actively meet through media, and especially New Media.

 

Other evidence that media messages can have a direct and immediate effect on audiences:

  • Orson Welles’ radio adaptation of ‘War of the Worlds‘ in 1938.
  • However, people are more media literate now.
  • The ‘beauty myth’, especially the representations of size zero as normal, have encouraged an increase in eating disorders.
  • However, evidence of women (and men) resisting such messages – and setting up ad campaigns which celebrate diverse body shapes criticises this.
  • Campaigns behind Trump and Brexit used sophisticated targeted advertising to nudge voters into voting for Trump and Brexit, suggesting the media can have a very direct and immediate effect on specific populations.
  • However, it is not quite accurate to say this is the media having a direct and immediate effect –they don’t even bother targeting the people who they know will make ‘oppositional readings’ – thus the two-step flow and reception analysis models may be more applicable.

Violence (in item)

  • There is some evidence that media violence can ‘cause’ people to be more violence in real-life…
  • The Bandura ‘Bobo Doll’ experiment
  • However, this experiment was carried out in such an artificial environment, it tells us little about how violence happens in real life.
  • A more nuanced version is ‘desensitisation’

Conclusion

  • There are enough criticisms which can be made of the Hypodermic syringe model to say that it is mostly invalid today….
  • model may have been true in the 1940s when the media was relatively new and audiences less literate, but in today’s new media age, audiences are more likely to criticise what they see rather than just believing it, and to check what they see with other sources.
  • Audiences are also clearly more diverse, active, and USE media for their own devices rather than the other way around.
  • Finally, it is just too simplistic a theory to explain social problems – societal violence has many causes, and it’s all too easy to scapegoat the media
  • This model explains little about how the media and audiences are interrelated in a complex postmodern age.

 

 

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Analyse two reasons why the media portray minority ethnic groups negatively. [10 marks]

Read Item M below and answer the question that follows.

AQA 10 mark question item.PNG

Applying material from Item M, analyse two reasons why the media often portray minority ethnic groups negatively. [10 marks]

Commentary on the question

A non-standard question about representations, focusing on ‘why’ rather than on ‘how’ one group is represented. There are two clear hooks in the item – the first about power and the second just about difference, suggesting that candidates make two points – one from a broadly hegemonic perspective, the other focussing on the public/ pluralism.  Remember that you can pick up marks for evaluating in this type of 10 mark ‘with item’ question.

Before reading the answer you might like to review the material on ethnicity and representation, and some of the theories of ownership and control such as Pluralism, Instrumental Marxism and Hegemonic Marxism, all of which can be applied to this question.

Answer

The first reason why minority groups are represented negatively is because they have different values/ beliefs and practices from ‘mainstream’ society and are perceived by the wider public as not being fully integrated into the ‘British way of life’. The public at large is thus prejudiced against ethnic minorities, and anything which seems to threaten British identity.

By focusing on negative representations of minorities – Islamic terrorists, benefit claiming immigrants, Romanian beggars, for example, newspapers such as The Sun and the Daily Mail can sell more newspapers and make more profit – it is easier to do this by perpetuating stereotypes compared to running stories which challenge such negative representations.

It is relatively easy for papers to find stories about ethnic minorities which have many news values because some ethnic minorities do engage in activities which are ‘shocking’, and it’s maybe understandable why newspapers may choose not to publish stories in which minority groups are just ‘being British’ – because there’s nothing ‘newsworthy’ about such stories.

This theory fits in with the pluralist view – newspapers aren’t deliberately prejudiced against ethnic minorities, they just run stories which reflect public bias to increase profits.

Hegemonic Marxists would argue that ethnic minority groups are represented negatively because they are underrepresented in positions of power – both in society/ government and within the media itself.

According to Stuart Hall, ethnic minorities have been used as scapegoats for society’s larger economic problems – knife crime by black youths in London in the late 1970s was turned into a moral panic by negative reporting in the press, even though the rate of that crime was declining.

In a similar way gang crime today is largely constructed in the media as a black problem, rather than a multi-ethnic phenomenon.

A further reason why such negative representations are so common could be the lack of black voices among media professionals, meaning the white majority just go along with the racial victimization of young black youth by the government and police.

However, such negative representations may be changing in the age of New Media, which gives more power to ethnic minorities to challenge stereotypes and power inequalities in society more directly.

Outline and explain two ways in which the new media may be creating a global popular culture. [10 marks]

Outline and explain two ways in which the new media may be creating a global popular culture. [10 marks]

 Commentary on the question

This seems to be a good question – there are some obvious links between new media and global popular culture, and two obvious points can be made – contrasting the neophiliac perspective with the cultural imperialist perspective.

Neophiliacs tend to emphasise the positive ways in which new media, such as social media sites, are creating a global popular culture. In short, neophiliacs believe new media is creating a global popular culture characterised by more choice and individual freedom of expression than ever before in human history.

Sites such as Facebook allow people to connect with others who share similar interests, instantaneously, in any part of the world, and thus there are now thousands of new ‘global tribes’ – groups of people with shared interest, connect globally through social media.

New Media has led to a more diverse global popular culture – as groups who have been historically invisible and marginalised due to lack of access to the mainstream media have proved to be very active in their use of new media – there are many disable and LGBT bloggers and vloggers for example. In fact it might even be the case that the greater diversity and choice offered through new media has led to broader representation of minority groups in mainstream popular culture forms such as films and television.

It is also possible that new media is leading to a new consensus of acceptance of diversity and equality, as minorities who are oppressed in one country feel a sense of solidarity with those who are not oppressed in other countries, which puts pressure on oppressive governments to become more liberal. For example, it is harder for some less developed countries to keep homosexuality illegal, or to oppress women, when social media connections constantly remind people that such things are not acceptable in (typically) more developed countries.

Cultural Pessimists on the other hand argue that New Media is largely responsible for creating a narrow and homogeneous global popular culture which transmits the dominant ideology and distracts people from important political issues with a diet of trivia.

Cultural pessimists argue that the New Media are primarily own by four large media conglomerates – namely Facebook, Google, Apple and Amazon – ownership is concentrated in the hands of these four companies and they use their platforms primarily to make a profit by selling advertising space – thus global popular culture mainly exists and is transmitted to sell advertising space and keep consumer culture going.

Constant advertising results in a very distracting experience for users as they are constantly bombarded with media messages telling them to buy things they don’t need, which creates false needs and keeps people confused and anxious, especially if they don’t have the money to buy the things they are told they should have.

Global popular culture is also quite narrow – consisting of ‘approved cultural products’ such as music and films which for the most part do not challenge the dominant ideology – Facebook, Twitter and YouTube have even DE platformed some radical commentators from both the left and right ends of the political spectrum, for example.

Finally,  cultural pessimists argue that new media creates a fragmented, divided and polarised global popular culture as we are increasingly fed news from those we follow, rather than those we might disagree with, which creates bubbles or echo-chambers, which makes us less tolerant of those with different points of view.

How important is it to using the Item in A-level sociology essay questions?

Many teachers I know give their students ‘model essay plans’ for the classic topics in sociology, which students can use and adapt if they get a question on that general topic area.

For example, an essay plan on the question ‘ assess the view that home based factors are more important than in-school factors in explaining class based differences in education achievement’ might have a model plan as below:

  1. Intro
  2. Home based factors – material
  3. Home based factors – cultural deprivation
  4. Home based factors – cultural capital
  5. In-school factors
  6. Conclusions.

(Obviously one could elaborate on this a lot further!)

Students can then change the order if the question is slightly different, such as on in-school factors, in which case in-school factors would be placed at no/2 after the intro and so on….

HOWEVER, I’m not convinced that such an approach will get students into the top mark band. If you check the 30 mark mark scheme carefully, it refers ‘appropriate material being carefully selected and sensitively applied to the question’. To my mind, carefully using the item and using that to structure the question might be a better way to go!

Take the example of the following question take from the 2016 AS sociology specimen paper. The item is clearly pointing you to address only certain aspects of home factors…..

 

 

An item-based structure for the above essay would look like this:

  1. Parenting practices encouraging intellectual development – links to cultural capital theory
  2. More involvement – links to cultural deprivation theory
  3. Evaluative paragraph dealing with material deprivation
  4. Evaluative paragraph dealing with policy
  5. Evaluate using in-school factors, explaining how they are interlinked with school factors!

Make sure you discuss all levels of education!

My thoughts are that this could well be an important strategy when dealing with especially 20 mark essay questions as your time is quite limited on these!

Applying material from the item, analyse two reasons why younger people are generally less religious than older people

This is one possible example of a 10 mark ‘with item’ question which could come up in the AQA’s A level sociology paper 2: topics in sociology (section B: beliefs in society option). 

Read the item, and then answer the question below.

Item

Older people are more likely to both attend church and express religious beliefs than younger people.

Some sociologists have suggested that this is due to changes which occur during the life-course. Other sociologists believe this trend is more about social changes resulting in generational differences.

Applying material from the item, analyse two reasons why younger people are generally less religious than older people

The first reason why older people are more religious is that as they come to the end of their ‘life course’, they are simply biologically closer to death which means they start to think more about what happens after death. This is something which all religions deal with, and so it could simply be that older people become more religious because they find a suitable explanation to their questions about the afterlife in religion.

This could be especially the case today, as modern society is obsessed with ‘youth and life’ and so religion is one of the few places people close to death might find solace.

A related life course related factor is social isolation. As people enter retirement, they lose their work place connections, and are more likely to see their friends die. Attending church could be a way of making up for these lost connections.

The second possible reason is social changes – meaning that each successive generation is less religious than the previous generation.

The church has gradually become disengaged from society and so has less influence over social life: thus children today are much less likely to see religious authority being exercised in politics, and religion has also lost its influence in education: RE is now somewhat watered down compared to what it used to be: presenting religion as a choice rather than a necessity.

Also, now that society has become more postmodern, it emphasizes, fun, diversity and choice, all of which traditional religion at least doesn’t offer as much of: people would rather spend Sunday relaxing rather than in church, and this is very much normal today.

As a result of all the above, parents are much less likely to socialize their children into religious beliefs and practices, which explains the decline in religion across the generations and between younger and older people today.

Applying material from the item, analyse two criticisms of the view that religion is merely a tool of oppression

This is one possible example of a 10 mark ‘with item’ question which could come up in the AQA’s A level sociology paper 2: topics in sociology (section B: beliefs in society option). 

Read the item, and then answer the question below.

Item

Karl Marx famously argued that religion was the ‘opium of the masses’ and Simone de Beauvoir argued that religion compensated women for their second class status. Both theorists believed that religion was an ideological tool which pacified the oppressed.

These views have, however, been criticized:

Applying material from the item, analyse two criticisms of the view that religion is merely a tool of oppression (10)

Firstly, Marxist and Feminist views tend to downplay the positive functions of religion.

As Functionalists have pointed out, it is quite likely that some form of religious belief and organisation is functional (i.e. beneficial for the individual and society) given that religion is practically universal (i.e found in nearly all societies).

Functionalists have pointed to many positive functions of religion – such as helping people deal with death and societies deal with transition and times of uncertainty. Rather than this being about simply keeping inequality in place, it could be that religion benefits everyone by keeping society stable.

Furthermore, people still practiced religion in secret in communist countries when religion was banned, suggesting that they actively wanted religion for their own comfort, rather than it simply being something forced on them by elites.

You could argue that a similar thing is found with religion today in the form of ‘civil religion’ – where people find comfort in quasi-religious ceremonies such as Football matches and Royal Weddings… again this seems to be a matter of choice, and because attendance is optional, it’s hard to argue that these ‘shallower’ forms of religion have a  sinister social control function like Marxists and Feminists suggest!

Secondly, The above theories assume that people simply passively accept an elitist interpretation of religious doctrines. There is plenty of evidence that this is not always the case.

Liberation theology is a good example of this: where Catholic Church leaders in Latin America took the side of the landless peasants, and argued against the elitist interpretation that inequality was God’s will: instead helping the poor fight back against inequality and elite institutions and attempting to bring about a more equal society.

This is supporting evidence for the Neo-Marxist view that religion is not simply controlled by elites, but is relatively autonomous, thus meaning it can be a tool for social change.

From an Islamic Feminist point of view, Nawal el Sadawi argued that Islam was not inherently patriarchal, but rather that it had been interpreted in a patriarchal way in patriarchal societies (patriarchy comes first, if you like!). She further argued that it was perfectly possible for women to challenge Patriarchal interpretations of Islam, as she herself did, thus meaning it doesn’t have to be a tool of social control and pacification.

A postmodern analysis of religion further supports the ‘active intepretation’ criticisms of Marxism and Feminism – today people are much more likely to pick and mix their religious beliefs, and reject anything they don’t like, and use religion at selected times when they find it useful. This is hardly religion controlling and pacifying the population!

 

Applying material from the item, analyse two reasons for gender differences in the membership of religious organisations.

This is one possible example of a 10 mark ‘with item’ question which could come up in the AQA’s A level sociology paper 2: topics in sociology (section B: beliefs in society option). 

Read the item, and then answer the question below.

Item

Feminists have criticized many traditional religions such as Christianity and Islam for being patriarchal: positions of power within the traditional institutions of both religions are largely controlled by men, an both tend to support traditional roles for men and women.

Feminists have also suggested that the New Age Movement appeals much more to women because it celebrates many aspects of femininity that traditional institutions seek to repress.

Applying material from the item, analyse two reasons for gender differences in the membership of religious organisations (10)

Suggested answer

Simone de Beauvoir suggested that Christianity offered women spiritual compensation for accepting their inferior roles in society  as housewives and mothers.

However, now that more women are in work, and they place less emphasis on the importance of such traditional gender roles, there is less need for such spiritual compensation, hence why the numbers of women attending church may be declining.

Middle class women especially may find the New Age Movement appealing because it allows them to ‘shop’ for their particular therapy, and demands very low levels of commitment.

the NAM is also less focused on social roles, and allows women (and men) a much greater degree of freedom to express their feminine sides – it celebrates nurturing and caring and emotion in a much more ‘fun’ way than traditional churches tend to, which again might appeal to postmodern women more.

It is also more accepting of diversity and thus much less likely to look down on women who are divorced.

Secondly, traditional religious organisations tend to encourage the repression of female sexuality: Catholicism for example is anti-abortion and anti-contraception.

This does not fit in age of female sexual liberation and greater sexual promiscuity. Since the  contraception and the pill (what Giddens calls ‘plastic sexuality’), which may explain why women are turning away from the church.

In contrast, the New Age Movement actually celebrates female sexuality. This may also explain why men don’t feel that attracted the the NAM, maybe they are threatened by empowered women, reflecting a crisis of masculinity.

Finally, the New Age Movement, in its pick and mix approach and celebration of diversity, is more likely to appeal to gender diverse individuals, as it is not against homosexuality like more traditional religions tend to be.

How to get an A* in A-level Sociology (Paper 2: Families and Households section only)

Drawing on marked exemplars from the AQA exam board this post unpicks what you need to do to get and A* in the the AQA’s topics in sociology paper (7192/2) – for section A only, families and households option

This post draws on marked examples from the AQA exam board’s A-level sociology papers 7192/32: Topics in Sociology to demonstrate what you need to do to get an A* grade in sociology A-level.

NB – this post only refers to section A: the families and households option, your option in section A might be different, and you will need to repeat this level of performance in section B in order to A* this paper!

According to the AQA’s 2017 A-level grade boundaries you need an average of about 60 raw marks out of a total of 80 get an A* in paper 2. This means you can ‘drop’ 20 marks and still get into the A* category.

A grade sociology

However, let’s play it safe and say that the easiest way to ‘guarantee’ your A* is to just sneak into the top mark bands for each of the questions. If you did this in section A, you would get:

  • Q04 – 8/10
  • Q05 – 8/10
  • Q06 – 17/20

= Total marks of 66/80, if you repeat this performance for the same question styles in section B, COMFORTABLY into the A* category!

The remainder of this post explains how to get top band marks in each of the 3 style of questions on paper 3, drawing on specific examples from a the AQA’s specimen papers and some model marked scripts from last year’s 2017 A-level sociology examination series.

For more details on how these exams are assessed, please see the AQA’s web site.

Strategies to get an A* in A Level sociology (focusing on paper 7192/2, families and households option)

Question 04: the 10 mark, no item, question: outline two ways/ reasons/ criticisms, no item

The example below, from the 2017 paper 2 achieved 8/10.

Q05: Applying material from item A ‘Analyse Something’

This is my summary of the the AQA’s guidance on the two types of 10 mark question (the second type is question 06 below).

To summarise the key points from the top band of the mark scheme for this type of question, you need:

  • Good knowledge and understanding of relevant material
  • Two reasons/ ways/ effects (whatever the action word is)
  • Two developed applications from the item
  • analysis and/ or evaluation of these effects.

So far, so abstract: the question below is a full mark answer taken from the AQA’s 2017 A-level paper 7192/2.

Question 06: the 20 mark ‘evaluate’ something using the item essay question

This question will ask you to evaluate something using an item.

To get into the top mark band, you basically need to demonstrate excellent knowledge and understanding, analysis and evaluation, AND use the item, and conclude!

Below is a link to a response taken from the AQA’s 2016 specimen material which achieved 17/20 – so just into the top band!

Sources 

  • The AQA’s 2016 A level specimen paper and commentaries.
  • 2017: A-level SOCIOLOGY: Feedback on the Examinations Student responses and commentaries: Paper 2 7192/2

Evaluate the view that the growth of family diversity has led to a decline in the nuclear family (20)

An example of a top band answer (17/20) to a possible question on the AQA’s 7192/2 topics in sociology paper (families option, section A)

This is an example of a 17/20 top band answer to the above question, as marked by the AQA.

In the pictures below, I’ve highlighted all of the candidate’s evaluations in red to show you the balance of knowledge and evaluation required to get into the top mark band!

This is also a good example of a borderline Band 4-Band 5 answer… it just wants a little more evaluation to go up even higher.

The mark scheme (top two bands)

Sociology essay mark scheme

Student’s Response (concepts highlighted in blue, evaluation in burnt orange)

NB It’s the same response all the way through, I’ve just repeated the title on the two pages!

 

Family diversity essay 2018

A-level sociology essay full marks

 

KT’s commentary

This is a bit of a bizarre essay, but this is a good example of how to answer it.

Without the final paragraph it would be floundering down in the middle mark band!

 

Source 

AQA specimen material 2016

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