Consumerism

Culture and Identity

Postmodern theories of leisure, consumerism and identity

Postmodern theories underline leisure and consumer activities as key sources of identity in postmodern society, contrary to identity formed by work or social class in the modern era. In his book, “Decentring Leisure,” Chris Rojek argues that leisure, often blurred with work, isn’t defined separately but in relation to other experiences. Rojek and later theorists like Scraton and Bramham agree that leisure has transformed with the advent of postmodernity – shifting from a concept of escape to self-indulgence and expression, primarily driven by consumerism and personal lifestyle.

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