popular culture

Culture is one of the most complex terms in the English language. This post summarises four ways in which the term is most commonly used…

Folk culture
Mass or Popular culture

High culture
Low culture

Folk Culture

Folk culture refers to the every day practices of ordinary local peoples, often rooted in long-standing traditions dating back to the pre-industrial era.

Folk cultures are usually rooted in one specific place and unique to that place.

There are thousands of different folk cultures all over the world, which have emerged from the ordinary day to day lives of ordinary peoples and their practices have been passed down, often orally (through word of mouth) from generation to generation.

The term ‘folk culture’ is used to refer to both specific cultural practices and whole cultures, and examples include Morris dancing in England, folk singing such as Mongolian throat singing, Choctaw (Native American) story telling and the whole of the Amish culture is also referred to as a ‘folk culture’…

*Morris Dancing in England – a form of folk culture*

Folk culture is thus about lived experience and is usually locally based, in one place rather than global.

Folk cultures are usually seen as part of the authentic, lived experience of real people, although you will often see ‘mock versions’ of historical folk culture played out for the benefit of tourists, in which case many aspects of the original ‘folk culture’s may have been changed over the years to make them more entertaining (NB this has possibly happened with Morris Dancing!)

Popular culture refers to cultural products manufactured by entrepreneurs and media companies in modern capitalist societies which are produced for mass consumption, the aim being to reach a wide audience typically with the aim of making a profit.

Popular culture products are thus not organic like folk cultures, they do not emerge out of day to day to interaction between ordinary people, rather they are produced by professionals with an instrumental purpose – to entertain and make money.

Examples of popular culture include television programmes (think of the most popular shows on Netflix), box-office films, pop music and popular literature (Harry Potter), and of course the more modern forms which combine several of these into one such as the X FACTOR…

A whole 45 minutes just on their X Factor journey!

Critics of popular culture tend to refer to it as ‘mass culture‘ – for the purposes of A-level sociology you can think of ‘mass culture’ as a derogatory term for ‘popular culture’.

Critics tend to see what they call ‘mass culture’ as being formulaic and simplistic, and very easy to watch lots of it – which has the affect of pacifying people by preventing them from engaging with more complex forms of high culture or more critical content – rather an endless stream of popular culture products keep people happy and stupid, like a king of modern day ‘opium of the masses’

High Culture

High Culture refers to cultural products which are perceived by some to be the pinnacle or creative achievement and thus to have a higher status in society.

Examples of ‘high culture’ include classical music, opera and ballet, classical literature and historical works of art and sculptures…

*A performance of the Opera La Boheme – an example of high culture…?*

Enjoyment of such works forms part of the identity of the political and economic elite of many European societies, and the elite who patronise these types of ‘high’ cultural products tend to see them as superior to other forms of leisure and culture which are more widely enjoyed by the masses.

This notion of elitism and superiority is an important aspect of High Culture – there is an idea that such cultural forms require a high level of skill to produce and thus are extremely rare, and that it requires a certain amount of refinement and distinction to enjoy them.

Indeed, ‘enjoyment’ is not sufficient to understand the norms which surround the ‘experience’ of ‘high culture’ – in fact ‘appreciation’ might be a more accurate word because to truly enjoy the works above requires an understanding which is usually learned through many years of experience…

Opera for example may well be in a foreign language, classical literature requires a high level of reading skill and music is better understood with a personal background of having learned a classic instrument yourself.

Thus part of the experience of high culture is very much about the elite distinguishing themselves from the non-elite.

NB organisations such as the Royal Ballet and the Royal Opera house have been making attempts for many years to make opera and ballet more accessible to a wider range of people, so the boundaries between elite and popular culture may be becoming more blurred over time!

Low Culture

Low culture is a derogatory term used to refer to cultures which are seen as inferior or of low or no value.

For example the elite classes might refer to popular culture as ‘low culture’ to denote the fact that it is inferior to ‘high culture’ which they see as more refined , nuanced and/ or complex, requiring more learning and effort to fully appreciate, which thus makes it superior to the more accessible popular culture.

Historically, many folk cultures would have been viewed as ‘low cultures’ by colonialists and other agents of modernity who believed that the whole point of the modernist project was to use science and rationality to bring about social progress, effectively washing away inferior traditional cultures which were rooted in tradition and superstition .

Tasks and Find out More

You might like to visit the Royal Opera House website – have a click around the site and decide for yourself whether you think Opera is really an elite cultural form today.

SignPosting

This post should be useful for students studying the first year option in A-level Sociology Culture and Identity option (AQA)

Sources

Morris Dancing Picture – By Tim Green from Bradford – Morris Dancers, York, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=51786023

La Boheme picture – https://www.metopera.org/season/2022-23-season/la-boheme/

This blog post was adapted from Chapman et al (2015) Sociology AQA A-level Year 1.

Outline and explain two ways in which the new media may be creating a global popular culture. [10 marks]

Commentary on the question

This seems to be a good question – there are some obvious links between new media and global popular culture, and two obvious points can be made – contrasting the neophiliac perspective with the cultural imperialist perspective.

Neophiliacs tend to emphasise the positive ways in which new media, such as social media sites, are creating a global popular culture. In short, neophiliacs believe new media is creating a global popular culture characterised by more choice and individual freedom of expression than ever before in human history.

Sites such as Facebook allow people to connect with others who share similar interests, instantaneously, in any part of the world, and thus there are now thousands of new ‘global tribes’ – groups of people with shared interest, connect globally through social media.

New Media has led to a more diverse global popular culture – as groups who have been historically invisible and marginalised due to lack of access to the mainstream media have proved to be very active in their use of new media – there are many disable and LGBT bloggers and vloggers for example. In fact it might even be the case that the greater diversity and choice offered through new media has led to broader representation of minority groups in mainstream popular culture forms such as films and television.

It is also possible that new media is leading to a new consensus of acceptance of diversity and equality, as minorities who are oppressed in one country feel a sense of solidarity with those who are not oppressed in other countries, which puts pressure on oppressive governments to become more liberal. For example, it is harder for some less developed countries to keep homosexuality illegal, or to oppress women, when social media connections constantly remind people that such things are not acceptable in (typically) more developed countries.

Cultural Pessimists on the other hand argue that New Media is largely responsible for creating a narrow and homogeneous global popular culture which transmits the dominant ideology and distracts people from important political issues with a diet of trivia.

Cultural pessimists argue that the New Media are primarily own by four large media conglomerates – namely Facebook, Google, Apple and Amazon – ownership is concentrated in the hands of these four companies and they use their platforms primarily to make a profit by selling advertising space – thus global popular culture mainly exists and is transmitted to sell advertising space and keep consumer culture going.

Constant advertising results in a very distracting experience for users as they are constantly bombarded with media messages telling them to buy things they don’t need, which creates false needs and keeps people confused and anxious, especially if they don’t have the money to buy the things they are told they should have.

Global popular culture is also quite narrow – consisting of ‘approved cultural products’ such as music and films which for the most part do not challenge the dominant ideology – Facebook, Twitter and YouTube have even DE platformed some radical commentators from both the left and right ends of the political spectrum, for example.

Finally, cultural pessimists argue that new media creates a fragmented, divided and polarised global popular culture as we are increasingly fed news from those we follow, rather than those we might disagree with, which creates bubbles or echo-chambers, which makes us less tolerant of those with different points of view.