Marxists suggest the news agenda is heavily interests by those with power in capitalist societies and that the content of the news reflects the worldview and interests of the elite and middle classes.
Those working for mainstream news media may claim that the news they construct is objective and unbiased, but this is a myth according to Marxists, and the news primarily serves to legitimate capitalism and maintain the status quo.
Owners influence content
Owners may not be able to shape the day to day content of the news, especially live 24 hour news, but they can shape the broader context by setting the policies of their companies and influencing the general approach to selecting and editing news.
Owners the power to hire and fire Chief Executive Officers and other high-ranking officials, and they can exercise direct control over such decisions because they do not have to be made that often.
According to Marxist theory, owners will generally appoint senior officials who share their ideology and then lower ranking media professionals will avoid publishing content that might annoy them for fear of their jobs.
The news agenda legitimates a capitalist, neoliberal view of the world
News companies rely on advertisers for their income and so it should be no surprise that the news does not generally critique the capitalist system, in fact it does quite the opposite.
Most news programmes and papers have large sections devoted to business news and economics, where Corporate leaders and business experts are generally deferred to and are favourably presented.
These sections of the news rarely challenge the concept of economic growth, it is taken for granted as a universal ‘good’, and elsewhere the news rarely focuses on issues of poverty and inequality.
The Hierarchy of credibility
Journalists rank people in elite and professional positions as being more credible sources of authority than those lower down the social class order.
Heads of companies, government officials, the police and academic experts are all more likely to be invited to comment on news items than those from pressure groups, less popular political parties, or just ordinary members of the general public.
The elite thus end up becoming the ‘primary definers’ of the news agenda.
The news often reports on what such people think of events, rather than the events themselves, so we end up with an elite/ middle class frame of the world through the news.
The social class class background of journalists
GUMG argue that media professional tend to side with the elite because they share a middle class background with them, and thus a worldview.
News items thus tend to represent the elite and middle classes more favourably than the working classes.
Fiske (1987) for example found that news reports on industrial disputes tended to report on managers as ‘asking’ whereas trades unionists tended to reported as ‘making demands’, presenting the former as more reasonable.
- Ken Browne (2016) Sociology for AQA Volume 2
- Chapman (2016) Sociology AQQ A-Level Year 2