The reception analysis model of audience effects
Reception analysis model states there three main types of ‘reading’ which audiences make of media content: The dominant reading: which […]
audience effects, Media
audience effects
audience effects, Media
The selective filter model of audience effects
The selective filter model of audience effects (Klapper 1960) holds that media messages pass through three filters before they have
audience effects, Media
The postmodernist model of audience effects
Postmodernists argue that the media is an integral part of postmodern society. Individuals actively use the media to construct their
A level sociology exam practice, audience effects, Exams and revision advice, Media
Evaluate the view that the media have a direct and immediate effect on their audiences [20 marks]
This is an example of a 20 mark essay question written for the AQA’s A-level sociology paper 2, Topics in
audience effects, Media
The cultural effects model of audience effects
The cultural effects model is a Marxist model audience effects, usually associated with neo-marxism and the Glasgow University Media Group.
audience effects, Media
The uses and gratifications model of audience effects
The uses and gratification model states that audiences are active users of media content and that they use the media
audience effects, Media
The Two Step Flow Model of Audience Effects
The two-step flow model of audience effects was derived by Katz and Lazarsfeld (1965) which views the audience as active