Read Item N below and answer the question that follows. Applying material from Item N and your knowledge, evaluate the […]
Concentration of media ownership is the trend towards fewer individuals and/ or companies owning a higher proportion of the media.
Michael Buerk recently lamented the retirement of John Humphrys from Radio Four’s today programme – because his departure means one
Instrumentalists argue that owners control media content and use the media to control passive audiences.
media owners are driven by profit, journalists are free from direct control and audiences control content through consumer demand.