Category: ownership and control
Evaluate the pluralist view of the ownership and control of the media.
Read Item N below and answer the question that follows. Applying material from Item N and your knowledge, evaluate the pluralist view of the ownership and control of the media. Commentary on the Question This seems to be a standard question, with the item picking up on the fact that the media are democratic and…
What is concentration of media ownership?
Concentration of media ownership is the trend towards fewer individuals and/ or companies owning a higher proportion of the media. Increasing concentration of ownership has long been a concern of sociologists. For example, In 2004 Bagdikian pointed out the following trend towards increasing ownership of the media: In 1983, 50 corporations controlled the majority of…
The Marxist Instrumentalist Theory of Media
Instrumentalists argue that owners control media content and use the media to control passive audiences.
The pluralist view of the media
media owners are driven by profit, journalists are free from direct control and audiences control content through consumer demand.