Seabrook (1) argues there are three principle responses to globalization:
A fatalistic response, which states that the world is simply powerless to resist globalization. Seabrook argues that most leaders of the developed world take the position that globalization is inevitable and irreversible. He suggests these leaders are experiencing an ‘impotence of convenience’ – their confessed powerlessness disguises the fact that the forces of globalization economically advantage their countries and their economic elites.
Reasserting Local Identity
Some cultures may attempt to resist globalization by reasserting local identity. This may involve deliberately highlighting and celebrating local folklore and languages. For example the French government have banned words such as ‘email’, ‘takeaway’ and now ‘hashtag’ and imposed a ‘culture tax’ on cinemas showing non-French films. Another aspect of this trend is ‘commodification’ in which local populations package and sell aspects of their local traditional cultures – for example members of the Masai tribe in Kenya perform for tourists, after carefully removing their trainers and watches to make the whole thing more authentic.
A final response is the emergence of violent resistance, mostly in the developing world, as some peoples interpret globalization as an assault on their identity. Seabrook argues that this is how we should understand terrorism – not as a response to poverty, but as a response to the ‘supposed miracle working, wealth-creating propensities of globalism’ as some religious and ethnic groups resist globalization because their interpret the West as having declared an ideological war on local cultures.
Sources used to write this post
(1) Chapman et al (2016)