Media representations of sexuality have historically been mostly heterosexual, with LGBT representations being largely invisible. Batchelor et al (2009) found […]
The two-step flow model of audience effects was derived by Katz and Lazarsfeld (1965) which views the audience as active
Michael Buerk recently lamented the retirement of John Humphrys from Radio Four’s today programme – because his departure means one
The media has a direct and immediate effect on a passive audience
The media have historically under-represented women, something Tuchman referred to as ‘symbolic annihilation’; women have also been misrepresented through stereotyping and subject to the ‘male gaze’. However, in recent years representations of women are more common and more postive.
In 2017 the Advertising Standards Authority published a report on gender stereotypes in advertising, prompted (among other things) by the
Postmodernists see the media as central to globalisation and emphasise the positive effects media globalisation has on society. Before reading
Cultural pessimists point to the possible downsides of the New Media such as the rise of Fake News, domination of
The recent death of Policeman Andrew Harper is possibly the perfect example of a story which ticks nearly every single
What are the patterns of new-media usage in the UK by age, social class, gender. Is there still a digital divide?