Giddens: Modernity and Self-Identity – Introduction and Chapter One (A Summary)

modernity and self identityAnthony Giddens is one of the world’s leading sociologists and one of the main critics of Postmodern thought – and should be taught as part of the second year A level Sociology module in Theory and Methods. Below is a summary of one of his major works – Modernity and Self-Identity (the introduction and chapter one). 

Introduction – An Overview of the Whole Book –

Modernity is more complex and interconnected than ever before and modern institutions are more dynamic than at any previous point in history – at both an institutional level and in terms of how they impact on the individual and intimate life.

In modernity there is an increasing interconnection between two extremes – the global and personal dispositions (extensionality and intentionality).

The new mechanisms of self-identity shape and are shaped by the institutions of modernity and Sociology is a fundamental part of the institutional reflexivity of modernity.

There is a basic dialectic between modern institutions which encourage the repression of ‘living out’ existential questions in day to day life and the emergence of life-politics which seeks to manifest them.

Late Modernity has the following characteristics:

  • It is more intensely reflexive.

  • There has been a profound reorganisation of time and space – disembedding mechanisms change the nature of day to day social life.

  • It institutionalises radical doubt – all knowledge takes the form of a hypothesis – claims which may be true are always potentially open for revision such that the self has to be continuously (re-) made amidst a puzzling array of possibilities.

  • In circumstances of uncertainty and multiple choice the notions of risk and trust become central. Trust is necessary to form a protective cocoon so that we may ‘go on’ with our day to day life. Risk is also central – in modernity the future is continuously drawn into the present by means of the reflexive organisation of knowledge environments. Modernity makes some areas of life safer, but also opens up new risks.

  • The influence of distant happenings on proximate events become more and more common place – the media is common place and is what binds us together in this (against hyperreality).

  • Because of all of the above ‘lifestyle’ becomes central – reflexively organised life planning becomes a central feature of the structuring of self-identity, which normally presumes a consideration of risks as filtered through contact with expert knowledge.

  • The Pure Relationship is the main type of relationship.

  • Re-skilling becomes central to life.

  • The construction and control of the body becomes central.

  • Science, technology and expertise play a more fundamental role in the ‘sequestration of experience’. The overall thrust of modern institutions is to create settings of action ordered in terms of modernity’s own dynamics and severed from external criteria’ – as a result action becomes severed from existential questions.

  • Mechanisms of shame rather than guilt come to the fore in late modernity. Narcissism and personal meaninglessness become the main problems of self-development – ”authenticity’ is frequently devoid of any moral anchoring.

  • Yet the repression of existential questions is not complete – and life politics emerges in response.

  • Baudrillard confuses the pervasive impact of mediated experience with the internal referentiality of the social systems of modernity – these systems become largely autonomous and determined by their own constitutive influences.

  • The construction of self identity does not float free – class and other divisions can be partially defined through differential access to opportunities for self-actualisation.

GIddens Late Modernity

Chapter One – The Contours of High Modernity

Starts with the example of divorce to illustrate the gist of the chapter.

The experience of intimate life is not separate from social life. High modernity demands that we continually remake ourselves, and so it is with many relationships – as evidenced in the persistent high divorce rate, which is simply a consequence of the ‘pure relationship’ being the main type of relationship today.

Divorce is not necessarily a tragedy – for some it is an opportunity to further develop themselves, while for others they retreat into a resigned numbness. To make a ‘success’ out of divorce, one has to mourn it, accept that the marriage is ended, and move on!

Modernity: Some general considerations:

Modernity has the following features –

  1. It is industrial – social relations are rooted in the widespread use of material power and machinery in production processes.

  2. It is capitalist – we live in a system of commodity production which involves both competitive product markets and the commodification of labour power.

  3. There are significant institutions of surveillance – the supervisory control of subject populations – both visible and in terms of the use of information to coordinate social activities.

  4. We live in the context of the industrialisation of war – modernity has ushered in a context of ‘total war’ – the potential destructive power of weaponry, most obviously nuclear arms, is immense.

Modernity produces certain distinct social forms – most obviously the nation state, or a system of nation states, which follow coordinated policies or plans on a global scale – nation states permit and entail concentrated reflexive monitoring.

Modernity is also characterised by extreme dynamism – the current world is a runaway world – the pace, scope and profoundness of changes is significantly greater than any time before.

The peculiar character of modernity consists in the following:

Firstly the separation of time and space and the emptying out of time and space – the clock being the most obvious manifestation which presumed deeply structured changes in the tissue of everyday life, which were universalising, on a global scale. This is a dialectical process – the severance of time from space allows for new formations – such as the ‘use of history to make history’ – as in the significance of the year 2000, just because it was the year 2000.

Secondly the disembedding of social institutions – the lifting out of social relations from local contexts. There are two main ways this occurs – through symbolic tokens (such as money) and expert systems (therapists) and each of these permeate every aspect of late-modern life, and both depend on trust. Trust, a leap of faith is essential – because in a disembedded system we cannot know everything. Risk is also part of this.

Institutional reflexivity is the third feature of late modernity – the regularised use of knowledge about circumstances of social life as a constitutive element in its organisation and transformation.

The local, the global and the transformation of day-to-day-life

There is a dialectic between Modernity’s universalising efforts and the actual consequences: In the attempt to know and predict everything, in fact competing knowledge systems have emerged, and there is no way of knowing with any certainty which is correct, thus uncertainty lies at the heart of daily life.

The mediation of experience

Today, virtually all experience is mediated, but this does not result in post-modern fragmentation – in fact mediation is precisely what unifies all of us – pre-modern life is what was truly fragmented. We are now all painfully and persistently aware of the various modern problems which we cannot escape.

The Existential Parameters of High Modernity

The Future is the driving force of high modernity – or rather the attempt to colonise it based on the use of knowledge. We do this in the context of risk – We are all confronted with uncertainty because the rise of competing expert systems just makes us more uncertain. Expert knowledge has failed to make the world more predictable.

Why Modernity and Personal Identity?

Because never before has there been a time when so many people have been unified into the demands to reflexively make themselves – it is the institutional context of modernity which makes this possible – Globalisation, and abstract systems demand that we engage in self-construction, and therapy becomes central to this.

Anthony GIddens
Anthony Giddens

Related Posts 

Modernity and Self Identity – Chapter Two Summary

Giddens’ Modernity and Self Identity – summarised in 14 bullet points

Some introductory questions on Giddens’ Sociological Thought – to get students thinking (dangerous, I know)

Theory.Org has a useful outline of Giddens’ thought

Globalisation and Education

Globalisation refers to the increasing interconnectedness between societies across the globe.

Globalisation and Education

There are many dimensions to globalisation:

Economic globalisation is the globalisation of trade, production and consumption. Most of what we consume in the UK is produced and manufactured abroad, for example, often through Transnational Corporations, or companies which operate in more than one country, such as Shell. As a result of globalisation we have seen a decline in manufacturing jobs in recent years, because these have moved abroad (to countries such as China) and most jobs in the UK are now in the service and leisure sectors.

Cultural Globalisation refers to the increasingly rapid spread of ideas and values around the globe. This is mainly brought about as a result of the growth of ICT – communications technology which makes it possible to communicate with people in other countries instantaneously. Cultural globalisation includes everything from the spread of music and fashion and consumer products and culture to the spread of political and religious ideas.

– Increasing migration is also part of globalisation – with more people moving around the globe for various reasons. Sometimes this is voluntary, with people moving abroad for work or education, other times it is involuntary – as is the case with refugees from conflicts or climate disasters. As a result of increasing immigration, the UK is now a much more mulitcultural society than in the 1950s.

What are the consequences of globalisation for Education in the UK?

1. Increased competition for jobs abroad meant the New Labour government increased spending on education in order to try and give children skills to make them more competitive in a global labour market. New Labour wanted 50% of children to enter Higher Education, although this goal was never achieved.

2. Part of economic globalisation is the establishment of global ICT companies such as Google and Apple. These powerful institutions are now involved in writing curriculums, and online learning materials for various governments around the world. Thus education is increasingly shaped by Transnational Corporations, who make a profit out of providing these services to government. If you have an exam with the edexcell exam board for example, that would have been written by Pearsons (along with your text book), a global corporation.

3. Increasing migration has meant education is now more multicultural – all schools now teach about the ‘six world religions’ in RE, and we have many faith schools in the UK serving Muslim and Jewish students. In more recent years schools have had to respond to increasing numbers of Polish children entering primary and secondary schools.

4. Increasing cultural globalisation challenges the relevance of a ‘National Curriculum’ – what is the place of the Nation State and the idea of a ‘national curriculum’ if we live in an increasingly global culture. It also challenges what type of history and literature we should be teaching.

5. Finally, the growth of global ICT companies and global media more generally challenges the authority of traditional schooling and possibly teachers. What role does a traditional school model have when you can get all your information for free on YouTube, the Student Room and so on….

Revision notes on globalisation…

If you like this sort of thing and want some more context on globalisation, then you might like these revision notes on globalisation, specifically designed for A-level sociology. 

Globalisation coverNine pages of summary notes covering the following aspects of globalisation:

– Basic definitions and an overview of cultural, economic and political globalisation
– Three theories of globalisation – hyper-globalism, pessimism and transformationalism.
– Arguments for and against the view that globalisation is resulting in the decline of the nation state.
– A-Z glossary covering key concepts and key thinkers.

Five mind-maps covering the following:

– Cultural, economic, and political globalisation: a summary
– The hyper-globalist view of globalisation
– The pessimist view of globalisation
– The transformationalist/ postmodernist view of globalisation.
– The relationship between globalisation and education.

These revision resources have been designed to cover the globalisation part of the global development module for A-level sociology (AQA) but they should be useful for all students given that you need to know about globalistion for education, the family and crime, so these should serve as good context.

They might also be useful to students studying other A-level or first year degree subjects such as politics, history, economics or business, where globalisation is on the syllabus.

The Bottom Billion – Paul Collier – A Summary

Global poverty has been falling for decades, but a few countries which are caught in four distinct traps (such as the resource curse) are falling behind and falling apart. Aid does not work well in these places but there are things we can and should do because neglect will pose a security nightmare for the world of our children.

Paul Collier’s Bottom Billion Theory can be used to criticise all previous grand-theories of development – modernisation theory, dependency theory and neoliberalism.

The Four Traps

Trap 1- The Conflict Trap

73% of people in the bottom billion countries are in a civil war or have recently been through one. Civil war reduces income and low income increases the risk of civil war. Low income means poverty and low growth means hopelessness and available young men. When the economy is weak the state is weak and rebellion is easier. Sometimes rebel movements get finances from resource exporters in return for future deals.

“Rebels usually have something to complain about, and if they don’t they make it up. All too often the really disadvantaged are in no position to rebel: they just suffer quietly.” Little relationship has been found between the risk of civil war and political repression or intergroup hatreds or income inequality or colonial history. There is some relationship to particular patterns of ethnic diversity.

A civil war doubles the risk of another civil war. “Civil war is development in reverse.” “Both economic losses and disease are highly persistent: they do not stop once the fighting stops.” Usually there is a further deterioration in political rights. “A rebellion is an extremely unreliable way of bringing about positive change.” “The foot soldiers of rebellion, often do not have much choice about joining the rebel movement.” “Gradually the composition of the rebel group will shift from idealists to opportunists and sadists.” The kind of people most likely to engage in political violence are the young, the uneducated, and those without dependents.

95% of global production of hard drugs comes from conflict countries. Conflict provides territory outside government control for illegal activities to operate.

Three economic characteristics make a country prone to civil war: low income, slow growth, and dependence upon primary commodity exports. “Civil war leaves a legacy of organized killing that is hard to live down. Violence and extortion have proved profitable for the perpetrators. Killing is the only way they know to earn a living. And what else to do with all those guns?”

Trap 2 – The Natural Resource Trap

Paradoxically, the discovery of valuable natural resources in the context of poverty constitutes a trap. It often results in misuse of its opportunities in ways that make it fail to grow and results in stagnation.

Societies at the bottom are frequently in resource-rich poverty. “The heart of the resource curse is that resource rents [rents = excess of revenues over all costs] make democracy malfunction.” “Oil and other surpluses from natural resources are particularly unsuited to the pressures generated by electoral competition.” In the presence of large surpluses from natural resources autocracies produce much more growth than do democracies. When there is plenty of money, leaders tend to embezzle funds, spend on large, pet projects and buy votes through contracts. The corrupt win the elections. Resources reduce the need to tax, undercut public scrutiny, erode checks and balances, and leave electoral competition unconstrained where parties compete for votes by patronage. Alternatively restraints raise the return on investment.

Autocracies work with little ethnic diversity. Diversity tends to narrow the support base of the autocrat and requires greater income distribution to the autocrat’s group. “Becoming reliant upon the bottom billion for natural resources sounds to me like Middle East 2.”

Trap 3 – Landlocked with Bad Neighbours

Geography matters. Landlocked countries must export to neighbouring countries or through their infrastructures to the coast. Uganda is poor and Switzerland is rich because they are dependent upon their neighbours. All countries benefit from the growth of their neighbours but resource-scarce landlocked countries must depend on their neighbours for growth. This includes about 30% of Africa.

Trap 4 – Bad Governance in a Small Country

Terrible governance and policies can destroy an economy with alarming speed. Note President Robert Mugabe. Governance matters, conditional upon opportunities. Differences in opportunities can make a big difference. Countries who have done better since 1980 have generally exported labour-intensive manufactures and services. The government simply has to avoid doing harm. Exporters need an environment of moderate taxation, macroeconomic stability, and a few transport facilities.

Why is bad governance sometimes so persistent? Because some benefit. The leaders of many of the poorest countries in the world are themselves among the global superrich. They like it that way. Many of them are simply villains. But beyond villainy, there is a shortage of people with the requisite knowledge, brave reformers get overwhelmed by the resistance, and there is often not much popular enthusiasm for reforms.

Recent failing states include Angola, the Central African Republic, Haiti, Liberia, Sudan, the Solomon Islands, Somalia, and Zimbabwe. The Democratic Republic of the Congo is borderline. Turnarounds are rare because reformers are often suppressed and in danger.

Three characteristics encourage a turnaround: larger populations, higher proportion of people with a secondary education, and recent emergence from a civil war. Whether the state was a democracy or granted political rights did not seem to matter. The impetus for change must come from the heroes in the society. The probability for a turnaround in any given year is 1.6%, so they are likely to stay as failing states for a long time.

 

The Traditionalist View of Globalisation

Traditionalism – Globalisation is exaggerated

1. Trade is not truly global, it is regional. For example, about 60% of EU trade is within the EU. And Sub Saharan Africa is largely left out of global trade flows

2. Transnational Corporations do not operate in all countries, only secure ones.

3. Billions of people still live mostly subsistence lifestyles and simply cannot afford to take part in globalised western style consumption.

4. —

5. Some countries remain cut off from ‘global democratic and military force’ – e.g. North Korea and Iran. Also some traditional cultures still practice abuses that go against the UNDHR – see 7 below.

6. Governments still have the power to censor social media – e.g. the great firewall of China

7. Local traditions still remain in many cultures – For example it is estimated that 90% of women in Somalia have been circumcised. See the following video links for examples of traditional cultures.

Related Posts 

The Optimist View of Globalisation

The Pessimist View of Globalisation

The Transformationalist View of Globalisation

The Transformationalist View of Globalization

Transformationalists and postmodernists agree that the impact of globalization has been exaggerated by globalists but argue that it is foolish to reject the concept out of hand.

This theoretical position argues that globalization should be understood as a complex set of interconnecting relationships through which power, for the most part, is exercised indirectly.

They suggest that the globalization process can be reversed, especially where it is negative or, at the very least, that it can be controlled.

Transformationalism globalization

Transformationalists argue that the flow of culture is not one way, from the west to the developing world; it is a two-way exchange in which Western culture is also influenced, changed and enriched by cultures in the developing world.

Against Global Pessimists, Transformationalists argue that local cultures are not simply swallowed up by western cultures – rather people in developing countries select aspects of western culture and adapt them to their particular needs, a process which he calls ‘glocalisation’. A good example of this is the Bollywood film industry in India, or the various ‘glocal’ manifestations of McDonald’s burgers.

Transformationlists and postmodernists also see the global media as beneficial because it is primarily responsible for diffusing different cultural styles around the world and creating new global hybrid styles in fashion, food, music, consumption and lifestyle. It is argued that in the global, postmodern world, such cultural diversity and pluralism will become the norm. Postmodernists thus see globalization as a positive phenomenon because it has created a new class of global consumers, in both the developed and the developing world, with a greater range of choice from which they can construct a hybridised global identity.

There is also evidence that global communications systems and social networks can assist local cultures to rid themselves of repressive political systems such as dictatorships. Kassim (2012) argues that the ‘Arab Spring’ movement that occurred between 2010 and 2013 succeeded in removing totalitarian dictators in Tunisa and Egypt, partly because of the information supplied through social networking sites such as Facebook, which was used to bypass government censorship. Kassim suggests that social networks broke down a psychological barrier of fear by helping people to connect and unite against repressive leaders, providing a catalyst for positive change.

Two further sociologists who might be described as ‘transformationalist’ globalists are Anthony Giddens and Ulrich Beck:

In his classic 1999 text, Runaway World, Anthony Giddens argues that one consequence of globalization is detraditionalisation – where people question their traditional beliefs about religion, marriage, and gender roles and so on. Giddens uses the concept of ‘detraditionalisation’ rather than ‘decline of tradition’ to reflect the fact that in many cases people continue with their traditional ways of life, rather than actually changing them, but the very fact that they are now actively questioning aspects of their lives means cultures are much less stable and less predictable than before globalization, because more people are aware of the fact that there are alternative ways of doing things and that they can change traditions if they want to.

Ulrich Beck (1992) argues that a fundamental feature of globalization is the development of a global risk consciousness, which emerges due to shared global problems which threaten people in multiple countries – examples include the threat of terrorism, international nuclear war, the threat of global pandemics, the rise of organised crime funded primarily through international drug trafficking, and the threat of planetary melt-down due to global warming.

On the downside, the constant media focus on such global problems has led to a widespread culture of fear and increasing anxiety across the globe, which has arguably contributed to things such as Paranoid Parenting and Brexit, but on the plus side, new global international movements and agencies have emerged through which people come together across borders to tackle such problems.

Supporting Evidence for The Transformationalist View of Globalisation

1. ‘Trade’ has many complex formations.

So it is difficult to say that it is either good or bad. Besides Free Trade, Fair Trade is expanding, and there is also illegal trade – in drugs for example.

The Global Trade in drugs is quite a good example of Transformationalism – It certainly can’t be regarded as something that benefits people, and it certainly isn’t something that benefits the West at the expense of the developing world. The global trade in drugs is not controlled by Corporations or Western governments – it’s controlled by international criminal organisations, and arguable this is a case of poor farmers in the developing world benefiting (relatively) at the expense of people in the West –   http://www.unodc.org/unodc/en/drug-trafficking/index.html

On a more positive note, the Fairtrade Foundation has many examples of how trade can benefit people the world over in all sorts of different ways (NB you may think this works better as an example of global optimism) –

2. TNCs – There are winners and losers

TNCs operate in dozens of countries. Clearly there are going to be winners and losers in different cases. Also governments the world over regulate international companies in different ways – Pollution laws, tax law, minimum wages, health and safety.

3. There are many examples of cultural hybridity

Increasing consumerism isn’t just good or bad – cultural globalisation is characterised by hybridity – new brands come into contact with local cultures and they are modified by those cultures, creating new products – Bollywood, Chiken Tikha Massala. A related concept here is glocalism…

There are plenty of examples of cultural hybridity in music – This is America by Chilish Gambino is a great one:

Here’s another one, from back in the day….

All in all a very ‘global experience’ and a great example of ‘ground up globalisation’ – Hip Hop being transformed into something new and different as it mixes with different local traditions…

New sporting formations the world over are also good examples of cultural hybridity

5. Globalisaion is characterised by new political formations, not just the spread of democracy or the spread of American dominance

E.G China is a Communist country that doesn’t allow voting but supports Capitalism, while many African ‘democracies’ are so corrupt they can’t really be called democracies. Also, many countries have proved more than capable of resisting American force – mostly in the Middle East.

6. The spread of global media has lead to diverse uses – e.g. crowdsourcing, microfinance, and mobile phone use in Africa.

7. Anthony GIddens argues that ‘detraditionalisation’ is part of Globalisation – People increasingly challenge traditions as they come into contact with new ideas.

You might like to read this blog post on ‘detraditionalisation’ and summarise Gidden’s view of what effect globalisation has on culture – Is this closer to the optimist or transformationalist view of globalisation?

Revision notes on globalisation…

If you like this sort of thing and want some more context on globalisation, then you might like these revision notes on globalisation, specifically designed for A-level sociology. 

Globalisation cover

Nine pages of summary notes covering the following aspects of globalisation:

– Basic definitions and an overview of cultural, economic and political globalisation
– Three theories of globalisation – hyper-globalism, pessimism and transformationalism.
– Arguments for and against the view that globalisation is resulting in the decline of the nation state.
– A-Z glossary covering key concepts and key thinkers.

Five mind-maps covering the following:

– Cultural, economic, and political globalisation: a summary
– The hyper-globalist view of globalisation
– The pessimist view of globalisation
– The transformationalist/ postmodernist view of globalisation.
– The relationship between globalisation and education.

These revision resources have been designed to cover the globalisation part of the global development module for A-level sociology (AQA) but they should be useful for all students given that you need to know about globalistion for education, the family and crime, so these should serve as good context.

They might also be useful to students studying other A-level or first year degree subjects such as politics, history, economics or business, where globalisation is on the syllabus.

Related Posts

The Optimist View of Globalisation

The Pessimist View of Globalisation

The Traditionalist View of Globalisation

The Pessimist View of Globalization

Pessimist globalists argue that globalization is a form of Western, American Imperialism. They see globalization as a process in which Western institutions and ideas are imposed on the rest of the world. Transnational Corporations are the backbone of this new global order and these are the institutions that benefit from especially economic globalization. Two examples of pessimist globalists are Ha-Joon Chang and Jeremy Seabrook.

Global Pessimism

Chang argues that neoliberals paint a false picture of the benefits of economic globalization through the spread of neoliberal economic policy, suggesting that neo-liberal policies actually benefit rich countries and corporations more than poor countries. Neoliberal policies simply make it easier for western companies to move into a poorer country, take over local businesses, extract natural resources, pay local people low wages, and leave behind a trail of pollution because there are fewer national regulations which prevent them from doing so.

Chang refers to the World Bank, the IMF and the WTO as the ‘Unholy Alliance’ and claims they exist to force developing countries down the free-trade road. For example, the IMF and the World Bank will only lend money to developing countries on the condition that they adopt free-trade policies. Change points out that, as a result, the neoliberal world economy is dominated by the developed-world – rich countries conduct 70% of world trade for example, while Sub-Saharan Africa still (even in 2017) accounts for much less than 10% of global trade.

Seabrook argues that, by definition, globalization makes all other cultures local, and, by implication, inferior. He suggests that globalization implies a superior, civilised mode of living – it implicitly promises that it is the sole pathway to universal prosperity and security – consequently diminishing and marginalisation local cultures. Seabrook suggests that globalization sweeps aside the multiple meanings human societies and cultures have derived from their environments. He argues that integration into a single global economy is a ‘declaration of cultural war’ upon other cultures and societies and that it often results in profound and painful social and religious disruption.

Pessimists are further concerned about the concentration of the media in the hands of a few, powerful media corporations. Media conglomerates, mainly American (such as Disney, Microsoft, Time Warner and AOL) and Japanese (Sony) have achieved near monopolistic control of newspapers, film, advertising and satellites. It is suggested that media moguls are able to influence business, international agencies and governments and, consequently, to threaten democracy and freedom of expression.

It is also argued that such companies are likely to disseminate primarily Western mainly American, forms of culture. For example, most films releases by these organisations are produced in Hollywood and of a formulaic (predictable) plot. There have been concerns that these Western forms of culture reflect a cultural imperialism that results in the marginalisation of local culture.

Steven argues that ‘for the past century, US political and economic influence has been aided immensely by US film and music. Where the marines, missionaries and bureaucrats failed, Charlie Chaplin, Mickey Mouse and the Beach Boys have succeeded effortlessly in attracting the world to the American Way’.

Finally, mass advertising of Western cultural icons like McDonald’s and Coca-Cola has resulted in their logos becoming powerful symbols to people in the developing world (especially children) of the need to adopt western consumerist lifestyles in order to modernise.

Cultural globalization may therefor eventually undermine and even destroy rich local cultures and identities. Barber and Schulz (1995) fear the globalized world is turning into a monoculture, or McWorld in which cultures and consumption will be standardised, while other commentators have expressed concern about the coca-colonisation of the developing world.

Supporting Evidence for the pessimist view of globalization

global pessimism

1. Increased trade has had unequal benefits. Mainly Europe and America, lately Asia have benefited, but most of Sub Saharan Africa is largely left behind.

  • The graph outlining economic growth since 1800 in different continents on page 1 of the intro to GD document illustrates this point very well..
  • For a good example of the pessimist view of globalisation read KT’s summary of ‘liquid times’ by Zygmunt Bauman – You only need read the sections entitled ‘surplus people’ and ‘the experience of inequality’. I suggest you read selectively and look for three examples that illustrate Bauman’s point: ‘when the rich pursue their goals, the poor pay the price’. 

2. TNCs pollute, extract resources from and exploit cheap labour in the developing world. E.G.s include Shell in Nigeria, Coke in India and of course the Bhopal incident in India.

Also see the following video sources (you can search for both on estream)

  • The Age of Stupid (section on Shell in Nigeria)
  • Crude – The Real Cost of Oil (outlines Chevron’s pollution of the Amazon

3. Culture may be increasing global, but this mainly means Americanisation according to Pessimists. This takes the form of Cocacolonisation, and Dysnification – where American forms of popular culture and the shallow materialism this promotes erode local traditions. Another aspect of this is Mcdonaldisation

  • this and this suggest possibly suggest one of the downsides of the spread of consumer culture…
  • This illustrates the threat of Americanisation and Cocacolonisation very well – how some French people view Coca Cola as undermining their national identity. http://www.youtube.com/watch?v=DxjMqrZ6psw
  • This site does a very good job of explaning what Mcdonaldisation is – http://www.mcdonaldization.com/

4.    Sport may be increasingly globalised, but just as with trade there are winners and losers, especially where the Olympics are concerned… 

5. Rather than the spread of democracy, it is more accurate to talk of the spread of U.S Military power, as outline by John Pilger in the War on Democracy, and the fact that the U.S. spends almost $700 billion on its military every year.

  • The second half of John Pilger’s ‘The War on Democracy’ outlines America’s military involvement in more than 50 countries since World War 2 – Evidence suggests that the USA uses military force to get rid of democratically elected leaders that are not pro-U.S.

6. The spread of global media really means the spread of massive media firms such as Rupert Murdoch’s News Corp, with programmes such as Fox News presenting a pro-American view of the world. Also think of popular culture – X factor, and Hollywood and global advertising. The pessimist view on such aspects of the global media is that they lead to increasing cultural homogenisation.

7. Zygmunt Bauman argues that global cities are best described as ‘fortress cities’ – especially in the developing world cities are places of huge inequalities where the rich hide themselves away in exclusive gated communities and the poor are left to the slums.

Not exactly a global village?
Not exactly a global village?

Revision notes on globalisation…

If you like this sort of thing and want some more context on globalisation, then you might like these revision notes on globalisation, specifically designed for A-level sociology. 

Globalisation coverNine pages of summary notes covering the following aspects of globalisation:

– Basic definitions and an overview of cultural, economic and political globalisation
– Three theories of globalisation – hyper-globalism, pessimism and transformationalism.
– Arguments for and against the view that globalisation is resulting in the decline of the nation state.
– A-Z glossary covering key concepts and key thinkers.

Five mind-maps covering the following:

– Cultural, economic, and political globalisation: a summary
– The hyper-globalist view of globalisation
– The pessimist view of globalisation
– The transformationalist/ postmodernist view of globalisation.
– The relationship between globalisation and education.

These revision resources have been designed to cover the globalisation part of the global development module for A-level sociology (AQA) but they should be useful for all students given that you need to know about globalistion for education, the family and crime, so these should serve as good context.

They might also be useful to students studying other A-level or first year degree subjects such as politics, history, economics or business, where globalisation is on the syllabus.

Related Posts 

Jeremy Seabrook: Three Responses to Globalization

The Optimist View of Globalisation

The Transformationalist View of Globalisation

The Traditionalist View of Globalisation

Sources Used to Write this Post:

Chapman et al (2016) Sociology for AQA.

The Hyper-Globalist/ Optimist View of Globalization

Hyper-globalists (sometimes referred to as global optimists) believe that globalization is happening and that local cultures are being eroded primarily because of the expansion of international capitalism and the emergence of a homogeneous global culture; they (as the ‘optimist’ part of the label implies) believe that globalization is a positive process characterised by economic growth, increasing prosperity and the spread of democracy.

Hyper-globalism (1)

Thomas Friedman (2000) argues that globalization has occurred because of the global adoption of neoliberal economic policies. Neoliberalism insists that governments in developing countries need to remove obstacles to free trade and free market capitalism in order to generate development. Governments should limit their role to providing a business-friendly environment that enables businesses (both inside and outside the country) to make a profit.

The theory is that if governments allow businesses the freedom to ‘do business’, wealth will be generated which will trickle down to everyone.

Friedman identifies a neoliberal economic set of principles that he calls the ‘golden straight jacket’ that countries need to fit into if they are to achieve success in the global economy: deregulation, fewer protections for workers and the environment, privatisation and cutting taxes.

Friedman argues that the golden straitjacket is “pretty much one size fits all… it is not always pretty or gentle or comfortable. But it’s here and it’s the only model on the rack this historical season’.

Friedman attributes economic globalization to the fact that most developing countries have adopted neoliberal policies since the 1980s. Neoliberalism has effectively restricted the power of nation states, making trade between nations easier. It has resulted in the freer movement of goods, resources and enterprises, and ultimately more jobs, cheaper products and increasing economic growth, prosperity and wealth for the majority of people on the planet.

These countries were often shepherded onto the ‘right’ economic path by the ‘good Samaritans’ of Western governments, especially the ‘three sisters’ of free trade: the IMF, the World Bank and the WTO, global institutions which have played a central role in shaping globalization according to hyper globalists.

Supporting Evidence for the Optimist View of Globalization

Optimist Globalism

1. More international trade, = Increasing wealth, health, education for most countries.

  • This Hans Rosling Video illustrates the relationship between increasing wealth (brought about by trade) and health
  • The case of China’s economic growth – Use this‘trading economics’ web site to check out how China’s GDP growth over the last ten years (from 2001) appears to be directly correlated with its growth in exports (use the links to the right to change between graphs – you might need to change the years selection around too).
  • China is not the only country benefiting from increasing trade (imports and exports) – China is just one of four nations known as the BRIC Nations (Brazil, Russia, India and China) – 4 up and coming economies that are predicted to be wealthier than Britain by 2050.

Optimists argue that Transnational Corporations are a force for good. Companies such as Apple, Sony, etc bring investment and jobs to developing countries.

2 There are many benefits of cultural globalisation

More people around the world are consumers rather than living subsistence lifestyles. Also people increasingly consume similar foods and brands (and shop for them in similar ways). Increasing global tourism is another feature of this. Evidence below…

  • These photos of ‘what the world eats’ – Suggest similar consumption patterns.
  • Coke’s advertising supports the optimist view of cultural globalisation – Advert 1 (I’d like t teach the world to sing…) and advert 2 – The Happiness Bus

Also, sporting events such as the world cup and the Olympics have become more popular.

cultural globalisation olympics
Are the Olympics a good example of optimist globalism?

Globalisation has lead to more democracy and freedom

The spread of Democracy and respect for human rights since the end of WW2 – E.G. The end of colonial rule in Africa, the collapse of communism and the Arab Spring. This is also evidenced in the establishment of the United Nations and the growth of global social movements such as green peace.

The growth of social media (Facebook and Twitter) have lead more freedom around the world.

Finally, Globalisation increasingly means global cities

Urban centres which have highly educated, politically engaged middle classes.

Revision notes on globalisation…

If you like this sort of thing and want some more context on globalisation, then you might like these revision notes on globalisation, specifically designed for A-level sociology. 

Globalisation cover

Nine pages of summary notes covering the following aspects of globalisation:

– Basic definitions and an overview of cultural, economic and political globalisation
– Three theories of globalisation – hyper-globalism, pessimism and transformationalism.
– Arguments for and against the view that globalisation is resulting in the decline of the nation state.
– A-Z glossary covering key concepts and key thinkers.

Five mind-maps covering the following:

– Cultural, economic, and political globalisation: a summary
– The hyper-globalist view of globalisation
– The pessimist view of globalisation
– The transformationalist/ postmodernist view of globalisation.
– The relationship between globalisation and education.

These revision resources have been designed to cover the globalisation part of the global development module for A-level sociology (AQA) but they should be useful for all students given that you need to know about globalistion for education, the family and crime, so these should serve as good context.

They might also be useful to students studying other A-level or first year degree subjects such as politics, history, economics or business, where globalisation is on the syllabus.

Related Posts 

Kenichi Ohmae – A radical, neoliberal view of globalization

What is Cultural Globalisation?

The Pessimist View of Globalisation

The Transformationalist View of Globalisation

The Traditionalist View of Globalisation