The cultural imperialist perspective on media globalisation
Cultural imperialists tend to see globalisation as a one way processes, mainly the spread of American power and values to […]
Cultural imperialists tend to see globalisation as a one way processes, mainly the spread of American power and values to […]
Read Item M below and answer the question that follows. Applying material from Item M, analyse two reasons why the
Concentration of media ownership is the trend towards fewer individuals and/ or companies owning a higher proportion of the media.
How are different social classes represented in the mainstream media? This post looks at how the monarchy, the wealthy, the
In this post I summarize some recent sociological research which suggests newspapers and ‘reality T.V. shows represent benefits claimants in
Sociologists have argued that the media historically represents disabled people in a limited range of stereotypes, such as objects of
This post focuses on some of the ways in which the mainstream media represent children, youth and the elderly. Media
The cultural effects model is a Marxist model audience effects, usually associated with neo-marxism and the Glasgow University Media Group.
The uses and gratification model states that audiences are active users of media content and that they use the media
Neophiliacs argue that the internet and social media have been beneficial to society and individuals. New Media have created more