Category: Consumerism
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Sociological Theories of Consumerism and Consumption
Many of us spend a lot of time thinking about the things we might consume, and how we might consume them, and we do this not only as individuals, but as friends, partners, and families, and so intensely do we think about our consumption practices that the things we buy and the experiences we engage…
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Zygmunt Bauman’s Liquid Times – A Summary
Zygmunt Bauman is one of the world’s leading sociologists. He is particularly interested in how the west’s increasing obsession with ‘individualism’ actually prevents the individual from being free in any meaningful sense of the word. In ‘Liquid Times (2007), Bauman argues that there are a number of negative consequences of globalisation such as the generation…
