The Celebrity Boat Race – Screamingly Upper Middle Class

The over-representation of the upper middle classes in charity sporting events

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I was unfortunate enough to catch an A BBC Breakfast item on the celebrity boat race for Sports Relief on Wednesday.

This featured Louis Minchin interviewing some other celebrities and James Cracknell about the upcoming charity boat race in which four teams from BBC, ITV, Channel 4 and Sky will be competing to raise money for mental health charities.

An mostly upper middle class celebrity love-in…

Now I know rowing is traditionally associated with independent schools, as are media celebrities, and I detected a distinct upper middle class twang going around the self-congratulatory interviews. This made me wonder what the class background of the boat race celebs was.

Given that 6-7% of the population is independently schooled, I did a quick trawl to figure out how over-represented (if at all) the upper middle classes are in this event.

A note on the methods

I simply looked up the celebs on Wikipedia, and about half had information about their schooling, in one case (Rachel Parris) the school had information on her.

NB there are some data gaps below, and I stopped at 50% as I’ve only got so many hours in the day….

Team BBC – at least 33% Independently schooled, 4* over-represented compared to the national average.

  • Louise Minchin –  privately not educated at St Mary’s School, Ascot
  • Steve Backshall – unknown, but brought up in a smallholding in Bagshot, Surrey which suggests a reasonably wealthy background
  • Maya Jama – educated at Cotham school (not independent)
  • Michael Stevenson – unknown
  • Jay Blades – probably not privately educated, as from Hackney
  • Rachel Parris – independently educated at Loughborough selective school

Team ITV – probably 50% privately educated, or about 8* over-represented

  • Matt Evers – don’t know (N/B American)  
  • Colson Smith – don’t know
  • Isabel Hodgins – independently educated at the Sylvia Young Theatre School
  • Dr Ranj Singh – don’t know
  • Andrea Mclean – probably independently educated, brought up in Trinidad and Tobago
  • Romilly Weeks  – she’s a Royal Correspondent and lives in London, so almost certainly independently educated.

Analysis – actually not bad social class representation, for the media.

I’d had enough of digging after 12 celebs, so I’m basing this on a 50% sample.

  • Approximately 45% of the celebs are independently educated, which means the independently schooled are about 7* over-represented compared to what they should be.
  • Having said that, the independently schooled make up more than 60% of media professionals so this boat race line up is actually MORE representative of the working classes than might be expected.
  • Based on my sample ALL the white women have been independently educated. Minority women and men are more likely to (probably) be from a working class background).

I’ve rounded up as the two British Olympic rowers are also independently schooled: James Cracknell and Helen Glover (in fairness on a sports scholarship).

Jame Cracknell – An upper middle class jaw jaw?

Over to you for some further research

NB, over to you if you want to do some further research, I’ve included the C4 and Sky teams below. I’d be surprised if they didn’t have similar percentages.

Let me know in the comments if these findings are generalisable!

Team Channel 4

  • Jamie Laing
  • Cathy Newman
  • Chelsee Healey
  • Amanda Byram
  • Tom Read Wilson
  • Ed Jackson

Team Sky

  • Dermot Murnaghan
  • Natalie Pinkham
  • Hayley McQueen
  • Lloyd Griffith
  • Nazaneen Ghaffar
  • Carl Froch
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Are Children Today Too Controlled? Paranoid Parenting

A second set of criticisms of the March of Progress View and The Child Centred Society is that children’s lives are now too controlled, that children have too little freedom, and that children are effectively oppressed by adults.

Conflict theories argue that many laws introduced in the name of ‘child protection’ are really about the oppression and control of children. Dianna Gittins uses the term ‘Age Patriarchy’ to refer to adult domination over children. Adult control over children takes a number of forms –

Control over resources – Labour laws and compulsory schooling make children financially dependent on adults. Shulamith Firestone sees protection from paid work as forcibly segregating children, making them powerless and dependent.

– Control over children’s space – There has been an increase in surveillance of children in public spaces. Take school as an example – Children are monitored more than ever through electronic registration systems, constant testing and nearly every school in the UK has surveillance cameras, with up to 10% of them having them in the toilets. Children are even more controlled in terms of their journey to and from school – In 1971 80% of 7-8 year olds when to school on their own, this had reduced to 10% by 1990.

– Control over children’s time – Parents restricts children through daily and weekly routines. Children today are given less time to themselves, with parents scheduling in more activities for them to do in evenings and weekends.

– Control over children’s bodies – Parents control how children dress and how they interact physically with other children and over their own bodies (don’t pick your nose, don’t slouch etc.).

– Evidence that children childhood as oppressive comes from the strategies they use to resist the status of child and the strategies that go with it. Two of these strategies are ‘acting up’ and ‘acting down’. Acting up is where a child acts older than they are in order to rebel. Acting down is where a child acts younger than they are as an act of rebellion.

Parenting, childcare and gender equality

Some research suggests there is greater gender equality

Research by Gayle Kaufman consisting of interviews with 70 American fathers with at least one child under the age of 18 found that between 1977 and 2008 the average American man increased the amount of time spent on household chores and childcare by more than 2 hours per day on average each workday. Statistics suggest that increasingly men are performing a ‘second shift’ when they return home from work, spending on average 46 hours a week on on childcare and housework, which suggests that it is increasingly men rather than women who face the ‘dual-burden’.

Kaufman identified two new types of dad based on how they responded to the challenges of balancing work and family life.

  • ‘New Dads’ which were by far the largest category placed a high priority on involvement with children and made some minor adjustments to their work practices – such as getting to work later or leaving earlier, or ‘leaving work at work’ or bringing work home with them, and trying to juggle that and family duties.
  • Superdads actively adjusted their work lives to fit in with their family lives – by changing careers, cutting back work hours or adopting more flexible working hours. These dads saw spending time with their children as the most important thing in their lives, with money and career as less important.

However, we are a long way from actual equality

Focusing on the UK, ONS data reveals that at the end of 2012 there were just over 6,000 more full-time, stay-at-home dads looking after babies and toddlers than there were 10 years ago, which is hardly a significant increase

Also, although fathers always say they want to spend more time with their kids rather than working, the evidence does not back this up – a third of men don’t take their two weeks paternity leave, 40% say they don’t intend to take the 6 months they are now entitled to and 90% say they wouldn’t take more than 6 months if it was offered to them.

The Emergence of ‘Intensive Motherhood’ suggests things might even be getting worse for some mothers…

According to Sharon Hays (1996) it is still mothers, rather than fathers who remain the target of most parenting advice, and today all mothers are expected to live up to a new norm of ‘intensive mothering’ – a style of mothering that is ‘expert-guided’ and child centred as well as emotionally absorbing, labour intensive and financially expensive, requiring a 24/7 focus on the child.

Hays suggests that intensive mothering has become the taken for granted ‘correct’ style of mothering , and the the focus is typically on the mother and not on the father.

Radical Feminists also remind us that 9/10 single parents are female.

Is poverty a social problem in the UK?

Is poverty a social problem in the UK today?

Whether or not we regard Poverty as a social problem depends on:

  • how we define and measure ‘poverty’
  • the extent to which we think individuals are responsible for their own poverty
  • our perspective on what we think the consequences of other people’s poverty will be for society as a whole
  • Whether we ‘care less’ about other people’s poverty.

In this post I’m going to focus on one definition of poverty: ‘destitution’, as defined by the Joseph Rowntree Foundation (source below)

Is destitution problem in the UK?

The JRF defines destitution as when an individual cannot afford the basic material essentials which are necessary to leading a secure life. These essentials include housing, food, weather appropriate clothing and footwear, heating, electricity and basic toiletries.

According to the Joseph Rowntree Foundation, 1.5 million people in the UK were in ‘destitute’ at some point in 2017, the latest figures available.

It’s worth noting briefly that nearly everyone who was (and probably is currently) destitute was either homeless or in temporary or sheltered accommodation.

Destitution in the UK is a social problem…

If you believe that everyone has the right to the basic material necessities of life, then you’d probably regard the fact of such a huge number of people being destitute as a social problem. This certainly seems to be the view of those at the Joseph Rowntree Foundation.

If you watch the video below in which the JRF define destitution there are lots of references to how it’s not acceptable for people to be destitute today.

If you’re the kind of person that’s upset by other people’s suffering, then you’d probably also regard this number of people as being destitute as a social problem – it doesn’t take that much empathy to realise that the state of destitution is extremely unpleasant.

Not only can being destitute involve being hungry and cold and being excluded from many aspects of social life (because you’ve got no money!), it can also mean living in a state of anxiety over the future if you can’t afford to pay the rent, and maybe depression that your situation has no end in sight.

Destitution today might also be the breeding ground for future problems for individuals and society – a hungry child not concentrating in school will get lower educational outcomes and be less employable in the future; someone living in a cold damp house now is more likely to develop long term chronic health problems – both situations which could mean those people being a long term drain on the nation’s resources in the future.

A further reason you might regard destitution as a problem is because of the non-necessity of it! We clearly have the resources in the UK to ensure that every single individual at least has the basic necessities of life, and yet there are 1.5 million people who lead lives so insecure that they’re not having their basic needs met!

People are probably more likely to think destitution is a problem if the reasons for it are not the fault of the individuals experiencing it – if they have fallen into destitution because of ill-health, a relationship breakdown, abuse, losing a job, or even something as basic as a high cost of living (rent, bills etc.). In such situations, maybe it is desirable that the benefits system kicks in and acts as a safety net.

The extremes of destitution existing alongside extremes of wealth might bother some people because of the social injustice of it, especially if they believe that destitution exists because of the means whereby the rich have got wealthy.

Finally, destitution might well lead to crime and social unrest. If people are hungry they might turn to crime to feed themselves, and if they collectively come to perceive their situation as one that is not fair or just, social unrest may be the result.

So it would seem that there several reasons, emotional and rational for why you might perceive destitution as a social problem!

Destitution in the UK is NOT a social problem…

Firstly, if you’re being hard-nosed about it you might point out that 1.5 million people is not that many – it’s only 2.5% of the population. And according to the JRF 2018 report into destitution, this number is declining.

The definition/ measurement of destitution used by JRF is quite ‘soft’ – someone only had to go without two of those basic needs above for a month in 2017 and they were counted in the statistics. You might think it’s not that bad going hungry for one month in a year, it’s not starvation, it’s unlikely to lead to long term malnutrition.

Then there’s the fact that you simply might not believe in individual rights. You might believe that individuals are not ‘entitled’ to anything, and if they fall on hard times it’s tough luck.

Or you might believe in radical individual responsibility and think that if individuals are destitute, for whatever reason, it is their job to lift themselves out of it, in which case the problem of destitution isn’t a social problem, it’s an individual problem, although this particular view point is quite anti-sociological, in fact it’s possibly the very opposite of the sociological imagination.

Even if you’re more left-wing and believe that the individual is NOT entirely responsible for their own poverty, but rather it’s something to do with the system, then it’s not poverty as such that’s ‘the real problem’ – it’s whatever you believe has caused poverty.

Finally, even if there are identifiable correlations between destitution and crime/ social unrest, it might be that with more measures of control (e.g. harsher penalties, more police, as right realists suggest) we might still be able to mitigate the worst effects of destitution.

Conclusions. .

Whether you think destitution in the UK is a social problem very much depends on your values.

If you’re leaning towards the left you’re more likely to believe that povert has social causes and that more equality is good, so are more likely to perceive destitution as a social problem with social solutions.

If you’re more right leaning, you’re more likely to frame destitution as an individual problem, have less of a problem with higher levels of inequality and think that individuals and society can and should adapt to cope with a certain degree of destitution, which individuals largely bring on themselves.

Finally, whether you think it’s a problem or not depends on your definition and measurement of it, and TBH with the soft definition used by the JRF I’m actually finding myself leaning to the view that destitution in the UK is NOT a serious social problem.

Sources/ find out more

I’m not so sure Stuart is the victim of someone playing the race card…

Alastair Stewart recently resigned his position as a news reader for ITV, following accusations that he’d made a racist comment towards someone on Twitter.

Stuart was having a twitter conversation with Martin Shapland about the relationship between the taxpayer and the crown, and in a reply to Shapland he used a Shakespear Quote:

“But manproud man, Dress’d in a little brief authority, Most ignorant of what he’s most assur’d— His glassy essence—like an angry ape.

Shapland, who is black, picked up on the ‘ape’ part of the quote and accused Stuart of being racist, and trying to disguise a racial slur within a quote.

Stuart resign from his 40 year career as a news anchor before he was sacked – that tweet above which broke ITV’s guidelines on the use of social media.

NB Shapland has said that he didn’t want him to resigned/ be sacked, and that an apology would have done.

But is this an example of racism?

The first thing suggesting that the tweet had no racist intent is that Stuart has used that quote with other people, which suggests that the intention is to suggest someone’s opinion is invalid because it is not properly informed with all of the facts, rather than it referring to someone’s racial background.

The second thing in Stuart’s defence is his track record: I’ve never come across a sniff of him being Racist before? Obviously all is colleagues and friends say he isn’t, but then they would… but if one was racist, you’d expect something to have ‘come out’ after 40 years in the media spotlight?

Finally, there’s the background of Shapland – some of his previous tweets suggest he’s something of a ‘race warrior’, with some of his tweets calling out white privilege.

I’ve been looking around for an example of something that appears to be racist, but on slightly closer examination . almost certainly isn’t racist, and this seems to be a good example of that!

This feels like ‘trial by social media and political correctness’

As I understand it, in the eyes of the law (certainly where hate crime is concerned) if a victim perceives there to be racial intent, then there is racial intent, so in that sense, ITV had no choice to but to let Stuart go.

However, in this case, the objective truth seems more likely to be that there was any racial intent in that tweet:

It’s probably even the case that even Shapland himself didn’t really think Stuart was being racist: rather it feels like what happened is that Shapland sent off a terse reply ‘playing the race card’ without really thinking about it as part of a social media tiff.

And in the rapid world of social media, you might be able to delete those kind of tweets, but not before someone else has screen shotted and retweeted them!

Final thoughts

To my mind this is a very postmodern event – this kind of thing just couldn’t happen outside of social media.

I don’t think this has turned out too well for Shapland either – he’s getting a lot of actual abuse on twitter now, Stuart has been a popular part of our media landscape for generations!

Also, careful how you use Twitter, it’s not a great case for ‘debates’!

Marxism in Pictures

A selection of images to represent some of the main Functionalist concepts for A level sociology. Concepts covered include the organic analogy, socialisation, integration, regulation, anomie and more!

This post aims to simplify some Marxist concepts by representing them as pictures and providing some brief definitions…

For more detailed posts on Marxism you might like any of the following:

Feminisms

Capitalism and Class Structure

Society is structured like a pyramid, those with capital at the top

Society’s Structure is made up of institutions

Bourgeoisie and Proletariat

Exploitation

Lies at the heart of the capitalist system according to Marx

Surplus Value

Alienation

Where workers feel detached from their work, not at home in the work place, not in control, thus ‘alienated’

Ideological Control

Institutions such as the media teach the masses to be passive and not criticize the injustices of the capitalist system

Communism

An economic system based on shared ownership of the means of production

Revolution

Necessary to achieve Communism according to Marx

Repressive state apparatus

State institutions which perform ‘obvious’ social control – such as the police and the army

Ideological state apparatus

Institutions of the state which achieve social control through controlling people’s minds – namely schools

Organic Intellectuals

Middle class individuals who will emerge to educate the masses to be more critical of capitalism, according to Gramsci

Commodity Fetishism

Where we value material objects (and money) more than people and social relations

False Needs

The desire for unnecessary products created by advertising. False needs are necessary to keep capitalism going 

Correspondence Principle

Where norms learnt in school prepare children for their future exploitation in work

Neo-colonialism

Where western global institutions make developing countries economically dependent on western countries

The reproduction of class inequality

Where inequalities between classes are carried on across the generations, as wealth and poverty get passed down

The Transnational Capitalist Class

The new global capitalist class – world political leaders, billionaire and heads of large companies etc.

Marxism in pictures final thoughts

Marxism is a pretty complex theory, and this post does ‘simplify to the extreme. For more in depth posts on Marxism, please follow the links on my Theory and Methods page!

Competition …. Win REVISE tokens!

Post a picture in the comments of a picture which you think represents a Marxist concept, along with a short (20-100 words) explanation of why it’s a relevant picture.

Prizes

Prizes will be awarded purely at my own sole discretion.

  • First prize – 50 REVISE
  • Second prize – 30 REVISE
  • Third prize – 15 REVISE
  • First ten entries all receive 2 REVISE each, just for entering!
  • If you submit a hand-drawn original work of art or photo as part of your entry I’ll gift you 10 REVISE!

I’m going to make this a 6 month rolling competition and these prizes are going to be awarded EVERY MONTH – from December 2019 until May 2020.

WTF are ‘REVISE’ tokens?

The REVISE token is ‘ReviseSociology.com’ token. It’s basically a crypto-currency I’ve conjured out of virtual space which you can use on the site.

REVISE tokens can be redeemed for money off my revision resources and revision Webinars, all for sale in my Sellfy shop.

You’ll need a Steem account to receive your REVISE tokens. Steem is a decentralised, censorship resistant cryptocurrency based social media platform. You can sign up here, or drop me an email if you’d like a free account. Once you’ve got an account, I can send you your tokens!

NB signing up is a bit of a mission, but I’m on Steem myself and can thoroughly recommend it. Unfortunately there isn’t a viable way for me to truly integrated this Word Press site and my Steem account, so at this stage this is all separate. Integration will hopefully come in the future.

It’s just a bit of fun at this stage!

Redeeming REVISE tokens

ATM this process isn’t automated (it would cost me a fortune to pay someone to integrate all of this!) but if you want to purchase something and you’ve got some REVISE, just contact me (on here, on Steem, or via mail), tell me what you want to purchase and I’ll sort out a discount based on how many REVISE you’ve got!

You’ll need a Steem account to send me back the REVISE tokens so I can issue you the discount voucher.

If you would like a FREE INSTANT steem account, drop me a line, I’ve got about 100 free accounts I can give away!

The redeemable value of the revise token is a % off your purchase. So if you have 50 Revise then you get 50% off the purchase price. If you have 10 revise tokens, you get 10% off the purchase price.

This is up to a maximum discount of 100% of the purchase price!

You can also buy (and sell!) REVISE tokens on steem-engine.

Good luck with the competition and all the technicalities and working out the math!

Please post your competition entries in the comments below!

 

Functionalism in Pictures

A selection of images to represent some of the main Functionalist concepts for A level sociology. Concepts covered include the organic analogy, socialisation, integration, regulation, anomie and more!

Pictures are a powerful tool for simplifying key concepts in A-level sociology. In this post I select what I think are some of the most relevant pictures which represent some of the key concepts relevant to the Functionalist perspective on society.

The Organic Analogy/ society as a system

Institutions in society work together, like  organs in a body

Social Structure

Society’s Structure is made up of institutions

Social Facts

Durkheim theorized that social facts were ways of thinking, feeling and acting which were external to the individual and which constrained the individual.

Value Consensus

Society is based on shared values

Social Evolution

Societies gradually become more complex over time.

Mechanical and Organic Solidarity

Functional Fit Theory

The nuclear family emerged to ‘fit’ industrial society

Socialisation

Individuals learn the norms and values of society, within institutions

Stabilisation of Adult Personalities

Traditional gender roles within the nuclear family provide necessary emotional and psychological support for individuals.

Meritocracy

Individuals are rewarded on the basis of effort + ability. Both meritocracy and role allocation are key ideas in the Functionalist perspective on education.

Role Allocation

Where the exam system ‘sifts’ people into appropriate jobs based on their level of achievement

Social Integration

The more connections people have to others and institutions within society, the more integrated they are.

Social Regulation

Social regulation is the extent to which there are clear norms and value (‘rules’) which guide people in life.

Anomie

Anomie is a state of normlessness, brought on by rapid social change or breakdown. Lack of social integration or regulation can both lead to anomie

Functionalism in pictures final thoughts

This isn’t meant to be an exhaustive list of concepts, or definitive definitions, the idea of this post is to ‘simplify to the extreme’. For more in depth posts on Functionalism, please follow the links on my Theory and Methods page!

Competition …. Win REVISE tokens!

Post a picture in the comments of a picture which you think represents a Functionalist concept, along with a short (20-100 words) explanation of why it’s a relevant picture.

Prizes

Prizes will be awarded purely at my own sole discretion.

  • First prize – 50 REVISE
  • Second prize – 30 REVISE
  • Third prize – 15 REVISE
  • First ten entries all receive 2 REVISE each, just for entering!
  • If you submit a hand-drawn original work of art or photo as part of your entry I’ll gift you 10 REVISE!

I’m going to make this a 6 month rolling competition and these prizes are going to be awarded EVERY MONTH – from December 2019 until May 2020.

WTF are ‘REVISE’ tokens?

The REVISE token is ‘ReviseSociology.com’ token. It’s basically a crypto-currency I’ve conjured out of virtual space which you can use on the site.

REVISE tokens can be redeemed for money off my revision resources and revision Webinars, all for sale in my Sellfy shop.

You’ll need a Steem account to receive your REVISE tokens. Steem is a decentralised, censorship resistant cryptocurrency based social media platform. You can sign up here, or drop me an email if you’d like a free account. Once you’ve got an account, I can send you your tokens!

NB signing up is a bit of a mission, but I’m on Steem myself and can thoroughly recommend it. Unfortunately there isn’t a viable way for me to truly integrated this Word Press site and my Steem account, so at this stage this is all separate. Integration will hopefully come in the future.

It’s just a bit of fun at this stage!

Redeeming REVISE tokens

ATM this process isn’t automated (it would cost me a fortune to pay someone to integrate all of this!) but if you want to purchase something and you’ve got some REVISE, just contact me (on here, on Steem, or via mail), tell me what you want to purchase and I’ll sort out a discount based on how many REVISE you’ve got!

You’ll need a Steem account to send me back the REVISE tokens so I can issue you the discount voucher.

If you would like a FREE INSTANT steem account, drop me a line, I’ve got about 100 free accounts I can give away!

The redeemable value of the revise token is a % off your purchase. So if you have 50 Revise then you get 50% off the purchase price. If you have 10 revise tokens, you get 10% off the purchase price.

This is up to a maximum discount of 100% of the purchase price!

You can also buy (and sell!) REVISE tokens on steem-engine.

Good luck with the competition and all the technicalities and working out the math!

Please post your competition entries in the comments below!

Representations of men in the media

This post focuses on traditional representations of men as reinforcing aspects of hegemonic masculinity before considering some of the changes to male representations in more recent years.

Traditional representations of men reinforce hegemonic masculinity

Traditional representations of men have ascribed certain attributes to male characters such as strength, power, control, authority, rationality and lack of emotion. In other words, media representations of men have reinforced hegemonic masculinity.

Gilmore has summarised this even more simply, arguing that the media stereotype men into ‘the provider, the protector and the impregnator’.

Violence as a normal part of masculinity  

According to Earp and Katz (1999) the media have provided us with a steady stream of images which define violence as an ordinary or normal part of masculinity, or in their own words….

“The media help construct violent masculinity as a cultural norm. Media discourse reveals the assumption that violence is not so much a deviation but an accepted part of masculinity”.

Wider representations of men and masculinity

Children Now (1999) conducted research in the late 1990s and found that there were six common types of representation of men in the media

  • The joker – uses laughter to avoid displaying seriousness or emotion
  • The jock – demonstrates his power and strength to win the approval of other men and women
  • The strong silent type (James Bond) – being in charge, acting decisively, controlling emotion and succeeding with women.
  • The big shot – power comes from professional status
  • The action hero – strong and shows extreme aggression and violence
  • The Buffoon – a bungling father figure, well intentioned and light hearted. (Homer). Hopeless at domestic affairs.

(Boys to Men: Media Messages About Masculinity, Children Now 1999).

The Crisis of Masculinity, the New Man and changing representations of masculinity

As with women, the changing roles of men in society are reflected in changing representations of men in the media.

Representations of men are moving away from absolute toughness, stubborn self-reliance and emotional silence with more male characters being comfortable with showing emotions and seeking advice about how to deal with the problems of masculinity.

There are also an increasing amount of images within advertising which encourage men to be concerned with body image and appearance as well as a sexualisation of male bodies, in which they are presented as sex objects for female viewing pleasure, much in the same way as female bodies have been traditionally been used by the media.

Evaluate the pluralist view of the ownership and control of the media.

Read Item N below and answer the question that follows.

pluralism essay question.PNG

Applying material from Item N and your knowledge, evaluate the pluralist view of the ownership and control of the media.

Commentary on the Question

This seems to be a standard question, with the item picking up on the fact that the media are democratic and provide equality of opportunity and that they respond to the needs of the audience.

 Answer (plan)

Intro – outline Pluralism

  • content of the media broadly reflects the diverse range of opinions found in any democratic society.
  • audiences control media content as media professionals and owners produce what audiences demand because they are motivated primarily by profit.
  • media companies are in competition and if a media company doesn’t produce what audiences want, another company will and will attract more viewers.
  • In this essay I will evaluate the two points brought up in the item, using Marxist theories to develop my evaluation points.

Media are part of the democratic process

  • media are an important part of the democratic process: give different interest groups the opportunity to put forward their views (in item!)
  • Elections/ Brexit – media play a crucial role. no way that parties can get their views across to millions of voters without access to the Media.
  • The news has commentators from different political parties, suggesting that the people are well represented.
  • Social media the above seems especially true –political leaders and parties use Twitter and other outlets to voice their opinions, Donald Trump/ Momentum.
  • However, Marxists argue that there is a subtle bias in news broadcasting which favours right wing views because media owners and journalists are themselves part of the elite.
  • Gatekeeping used to keep issues damaging to the right out of the news agenda
  • Agenda setting skews debates in favour of right-wing arguments – the Green Party gets hardly any air time compared to the Brexit Party.
  • Fiona Bruce is notorious – sides with the right and is barely able to hide her sneering contempt for those on the left (e.g. Dianne Abbot). Perpetuates Dominant Ideology.
  • Some radical thinkers have been censored by social media platforms – Tommy Robinson is one example of this.
  • Advertising in political campaigns costs money – so the more money a party can spend, the more of a voice it has – the Trump campaign spent a fortune on the last election for example. Supports the Instrumentalist Marxist view that those with money control media content.
  • Social media encourages ‘echo chambers’ – while most groups are free to express themselves, they are only ever preaching to the converted – Labour’s views probably won’t be reaching Brexit voters, for example. Thus the media isn’t quite working democratically – it isn’t encouraging debate.

Media respond to the demands of the audience

  • Advertising is used effectively in the media by a range of companies to advertise their products and provide people with information about what they want.
  • Amazon, with its cheap products and peer reviews of products provide people with access to consumer goods and useful information more efficiently than ever.
  • However, from a Marxist point of view, the internet is primarily about advertising, and it is used by companies such as Facebook to manipulate people into buying things they wouldn’t otherwise – creating false needs.
  • This isn’t helped by concentration of ownership – especially vertical integration and lateral explanation
  • The fact that advertising revenue accounts for so much profit of the big four tech companies suggest more support for Marxist theories rather than pluralism –most people do not advertise anything online.
  • Advertising even influences what search results one gets on Google – suggesting that the answer to any question you ask is influenced by money.

Conclusion

In conclusion, while there is some support for the fact that New Media do allow more freedom of expression than traditional media, so there is some support for Pluralism, the content of such media does appear to be biased and limited in subtle ways, so that in terms of what we actually see, there isn’t equality of opportunity, and we are not provided with the information we want or need, so I reject the Pluralist view of the media, it remains too simplistic!

Media representations of age

This post focuses on some of the ways in which the mainstream media represent children, youth and the elderly.

Media representations of children

Children are often represented as vulnerable and as being in need of adult protection, which ties in with the way in which childhood is socially constructed in contemporary society.

The advertising industry represents children as consumers, possibly deliberately to socialise them into becoming consumers in later life, and to increase peer-pressure demand for their products.

Youth and Children’s Work has suggested that there are five major types of youth stereotype

  • Irritating/ annoying
  • Binge drinking/ drug addicted
  • The drain on society
  • The entrepreneurial go-getter
  • The exceptional super achiever.

Media representations of youth

Young people are largely represented in terms of lifestyle and identity, with much of the music and fashion industries aiming their products at young people.

Young people (teenagers especially) are also disproportionately likely to be represented as a problem – with a considerable amount of news coverage being devoted to youth gangs, crime and antisocial behaviour, rather than the challenges facing teenagers or the positive things young people do.

Historically, youth subcultures have been the focus of media led moral panics, which have tended to exaggerate the deviance of young people and sometimes increased public panic about youth subcultures, as Stan Cohen found in his classic study of the Mods and Rockers.

Charlotte Kelly (2018) has conducted research on the language used by journalists to describe young people who come into contact with the law and found there are three major types of representation:

  • Young people are dangerous
  • Young people are in need of protection
  • Young people are immature.

However, some documentaries do portray the complex issues young people face today, such as the recent spate of schools documentaries such as ‘Educating Essex’ etc, and in contemporary sitcoms such as Derry Girls.

Representations teenagers TV.PNG

Media representations of old age

Age Concern (2000) identified three key media stereotypes of the elderly. Old people were disproportionately represented as:

  • A burden
  • Mentally challenged
  • Grumpy

Lee et al (2007) conducted a study of adverts and found that old people were underrepresented, appearing in only 15% of ads, but of those 15%, more than 90% of representations were positive – portraying elderly people as ‘golden agers’ enjoying healthy, active lifestyles.

There are also significant gender differences in the way old people are represented in the media: older men are much more visible in the media than older women, and older men are much more likely to be associated with high status and work while older women are generally associated with the family and poverty.

This is very much a simplified post on this topic, more detailed investigative posts to follow! 

Sources 

Chapman et al (2016) Sociology AQA A-level Year 2 Student Book