The Queen’s 70th Jubilee – It feels like the last gasp for Modernity….

I can’t think of any individuals who represent Britishness, continuity and stability better than THE QUEEEN – she’s just always been there throughout my entire life, and through all my Dad’s adult life too.

And, unlike younger members of the royal family, The Queen it seems has never put a foot wrong – she’s just done her queen thing for 70 years – attended thousands of national events, given her speech at Christmas, opened Parliament nearly every year (until recently) – she is very possibly THE ONLY continuous symbol that’s just ‘carried on’ for that length of time.

When she was coronated in 1953 (that date’s from memory I think it’s right), Functionalism was in its heyday, at least American Functionalism exemplified by the work of Talcott Parsons – and and events such as the Jubilee and the way the majority of people come together around The Queen seem to be good examples of a shared collective conscience.

And even the way the Royal Estate seems to be managing the succession – giving Charles more of a central role and making him more visible (he opened Parliament this year) seems very ordered, very MODERN – orderly change within a centralised authority – there really is something very modern about the whole institution of royalty.

And it seems to me that there’s a general feeling that the 70th Jubilee is something good – there’s almost a sense of relief that there’s something positive to celebrate post-covid and amidst the Cost of Living Crisis – I doubt there will be many overt protests this year.

However I also get the feeling there’s a kind of ‘disbelief in relief’ at having The Jubilee to celebrate – it’s obvious the Royal family has faded in ‘glory’, it’s obvious that this will probably be The Queen’s last significant jubilee, there’s almost a tinge of sadness about the whole affair.

It’s as if we’re witnessing a celebration of a bye gone era – it’s like a flashback to Modernity when things were more certain – kind of similar to when you go to an 80s party – you dress up and make believe for an evening – and so here does the Nation for the Jubilee Weekend.

Because in truth the Royal Family is more post-modern than ever – with Meghan and Harry having ‘divorced themselves’ from the institution, and with their very own paedophile-prince (Andrew) showing that they don’t all have the same norms and values.

And once The Queen is gone we are left with Charles and Camilla – it’s just not the same rally-round is it? Much more chalk and cheese!

And when the Jubilee weekend is over, it’s back to postmodern/ late modern reality for us all – the grind, the uncertainty, the increasing cost of living, the fear of the next Pandemic.

This Jubilee celebration is just a pit stop to the past, pleasant to play modernity dress up for a weekend, but that’s all it is.

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From Modernity to Post Modernity

A very Sociological Analysis of the Royal Family…

I quite like Russel Brand, as a lot of his content is very sociological and critical and the video below in which he analyses aspects of the recent ‘Royal Rebrand’ of Will and Kate is fit to appear in a sociology text book IMO!

This content is, of course, most relevant to anyone studying the sociology of the media!

The Royal Rebrand

This is Russel Brand’s take on the recent release of Will and Kate’s 10 year wedding anniversary video – in which, according to uncritical mainstream news media, they share aspects of their private lives with the public.

The short video is basically them and their two children spending some time on the beach and in the countryside, and roasting marshmellows on an open fire under and oak tree.

Brand correctly points out that this isn’t in fact Will and Kate sharing aspects of their private lives, there is nothing private about this video. It is an engineered publicity stunt in which ‘every sweater choice and every marshmellow has been carefully agonised over and deliberately selected’ in order to convey a warm and comfortable family image.

He also points out how symbolic the oak tree is – English and long live, just like the royal family.

The Royal Paradox

Brand deepens his analysis by talking of the ‘royal paradox’ – the Royal Family have to walk this bizarre line between being rarified enough to be different from the rest of us and yet similar enough to us so that we can identify them – they need both for us to carry on agreeing to pay them out of the UK tax pot, but the two kind of undermine each other.

This Video = A Royal Rebrand now the Queen’s Days are Numbered

As Brand says, The Queen simply can’t go on forever, and Charles has been ‘tainted by Diana’ (and best not mention Andrew) and so the Royal Institution has to rely on Kate on Wills, especially since Harry and Megan have defected!

Hence this video – it’s an attempt to walk that line, symbolically, between ‘relevant to us’ – it’s a quick social media life update shared widely on social media of the ‘new’ royal family being ‘just like us’, and yet different and rarified, as symbolised by the oak tree – maybe this is an attempt to cast Kate and Wills as the ‘perfect modern-traditional’ family – stable, reliable, dependable, with roots stretching back into tradition.

Will this work?

I agree with Russel that the Royal Institution has no place in a modern (or postmodern) society, the more you think about it, the more it needs to fade away, but there are so many people with a vested interest in keeping it alive into the next generation and this is part of that rebrand it seems.

So far the media are buying it, and I see no evidence of the masses suddenly developing enough intelligence to see through this nonsense, so very possibly we’re about to enter into a new era of pro-royalism, bolstered via social media as desperate and uncertain people cast about for something stable and ‘real’ to identify with in our uncertain times?!?