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From Parenting to Sharenting

In a recent poll, 42% of parents said they happily engage in the practice of ‘sharenting’ – or posting pictures and images of their adorable children online.

No doubt this brings joy to parents and relatives alike, but this practice can become obsessive…

A 2010 survey showed found that 92% of children in America had an online presence by the age of two; the digital records of many began even before birth, with 34% of parents posting ultrasound pictures online.

In some extreme cases, this can take the hyper-obsessive form a family documenting their entire (santized) lives on YouTube – as with the example of ‘Family Fizz‘…. in which two parents commodify their children (or encourage their children to commodify themselves)  in order to avoid working for a living…

The problem with such postings is that they present an idealised version of childhood, a narrative minus the vomit, shitty nappies, and screaming tantrums.

Then of course there’s a deeper problem – why waste time recording parenting online in a vain effort to capture the moment as it never really was, why not just throw yourself into it and fully enjoy the experience, actually in the moment?!

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