Evaluate the pluralist view of the ownership and control of the media.

Read Item N below and answer the question that follows.

pluralism essay question.PNG

Applying material from Item N and your knowledge, evaluate the pluralist view of the ownership and control of the media.

Commentary on the Question

This seems to be a standard question, with the item picking up on the fact that the media are democratic and provide equality of opportunity and that they respond to the needs of the audience.

 Answer (plan)

Intro – outline Pluralism

  • content of the media broadly reflects the diverse range of opinions found in any democratic society.
  • audiences control media content as media professionals and owners produce what audiences demand because they are motivated primarily by profit.
  • media companies are in competition and if a media company doesn’t produce what audiences want, another company will and will attract more viewers.
  • In this essay I will evaluate the two points brought up in the item, using Marxist theories to develop my evaluation points.

Media are part of the democratic process

  • media are an important part of the democratic process: give different interest groups the opportunity to put forward their views (in item!)
  • Elections/ Brexit – media play a crucial role. no way that parties can get their views across to millions of voters without access to the Media.
  • The news has commentators from different political parties, suggesting that the people are well represented.
  • Social media the above seems especially true –political leaders and parties use Twitter and other outlets to voice their opinions, Donald Trump/ Momentum.
  • However, Marxists argue that there is a subtle bias in news broadcasting which favours right wing views because media owners and journalists are themselves part of the elite.
  • Gatekeeping used to keep issues damaging to the right out of the news agenda
  • Agenda setting skews debates in favour of right-wing arguments – the Green Party gets hardly any air time compared to the Brexit Party.
  • Fiona Bruce is notorious – sides with the right and is barely able to hide her sneering contempt for those on the left (e.g. Dianne Abbot). Perpetuates Dominant Ideology.
  • Some radical thinkers have been censored by social media platforms – Tommy Robinson is one example of this.
  • Advertising in political campaigns costs money – so the more money a party can spend, the more of a voice it has – the Trump campaign spent a fortune on the last election for example. Supports the Instrumentalist Marxist view that those with money control media content.
  • Social media encourages ‘echo chambers’ – while most groups are free to express themselves, they are only ever preaching to the converted – Labour’s views probably won’t be reaching Brexit voters, for example. Thus the media isn’t quite working democratically – it isn’t encouraging debate.

Media respond to the demands of the audience

  • Advertising is used effectively in the media by a range of companies to advertise their products and provide people with information about what they want.
  • Amazon, with its cheap products and peer reviews of products provide people with access to consumer goods and useful information more efficiently than ever.
  • However, from a Marxist point of view, the internet is primarily about advertising, and it is used by companies such as Facebook to manipulate people into buying things they wouldn’t otherwise – creating false needs.
  • This isn’t helped by concentration of ownership – especially vertical integration and lateral explanation
  • The fact that advertising revenue accounts for so much profit of the big four tech companies suggest more support for Marxist theories rather than pluralism –most people do not advertise anything online.
  • Advertising even influences what search results one gets on Google – suggesting that the answer to any question you ask is influenced by money.

Conclusion

In conclusion, while there is some support for the fact that New Media do allow more freedom of expression than traditional media, so there is some support for Pluralism, the content of such media does appear to be biased and limited in subtle ways, so that in terms of what we actually see, there isn’t equality of opportunity, and we are not provided with the information we want or need, so I reject the Pluralist view of the media, it remains too simplistic!

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Evaluate the view that the media have a direct and immediate effect on their audiences [20 marks]

This is an example of a 20 mark essay question written for the AQA’s A-level sociology paper 2, Topics in Sociology, Media option.

Read Item N below and answer the question that follows.

evaluate view media direct effect audience.PNG

Applying material from Item N and your knowledge, evaluate the view that the media have a direct and immediate effect on their audiences [20 marks]

Commentary on the question

 A classic essay, asking you to evaluate the Hypodermic Syringe Model, picking up on the relationship between violence and the media as an example.

Answer

Introduction – hypodermic syringe model key points

  • the media can have a direct and immediate effect on the audience, audience as a ‘homogeneous mass’ (all the same), and as passive
  • content creators can manipulate vulnerable audiences
  • associated with neo-Marxists Theodor Adorno and Max Horkheimer (A and H), from the the 1940s
  • They noted that there were similarities between the ‘propaganda industry’ in Nazi Germany’ and what they called the ‘Culture Industry’ in the United States.
  • A and H saw popular culture in the USA was like a factory producing standardized content which was used to manipulate a passive mass audience. The point was to creat false psychological needs and keeping capitalism going.
  • Pluralists and postmodernists would criticise the above theory – people have diverse needs which they actively meet through media, and especially New Media.

 

Other evidence that media messages can have a direct and immediate effect on audiences:

  • Orson Welles’ radio adaptation of ‘War of the Worlds‘ in 1938.
  • However, people are more media literate now.
  • The ‘beauty myth’, especially the representations of size zero as normal, have encouraged an increase in eating disorders.
  • However, evidence of women (and men) resisting such messages – and setting up ad campaigns which celebrate diverse body shapes criticises this.
  • Campaigns behind Trump and Brexit used sophisticated targeted advertising to nudge voters into voting for Trump and Brexit, suggesting the media can have a very direct and immediate effect on specific populations.
  • However, it is not quite accurate to say this is the media having a direct and immediate effect –they don’t even bother targeting the people who they know will make ‘oppositional readings’ – thus the two-step flow and reception analysis models may be more applicable.

Violence (in item)

  • There is some evidence that media violence can ‘cause’ people to be more violence in real-life…
  • The Bandura ‘Bobo Doll’ experiment
  • However, this experiment was carried out in such an artificial environment, it tells us little about how violence happens in real life.
  • A more nuanced version is ‘desensitisation’

Conclusion

  • There are enough criticisms which can be made of the Hypodermic syringe model to say that it is mostly invalid today….
  • model may have been true in the 1940s when the media was relatively new and audiences less literate, but in today’s new media age, audiences are more likely to criticise what they see rather than just believing it, and to check what they see with other sources.
  • Audiences are also clearly more diverse, active, and USE media for their own devices rather than the other way around.
  • Finally, it is just too simplistic a theory to explain social problems – societal violence has many causes, and it’s all too easy to scapegoat the media
  • This model explains little about how the media and audiences are interrelated in a complex postmodern age.

 

 

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Analyse two reasons why the media portray minority ethnic groups negatively. [10 marks]

Read Item M below and answer the question that follows.

AQA 10 mark question item.PNG

Applying material from Item M, analyse two reasons why the media often portray minority ethnic groups negatively. [10 marks]

Commentary on the question

A non-standard question about representations, focusing on ‘why’ rather than on ‘how’ one group is represented. There are two clear hooks in the item – the first about power and the second just about difference, suggesting that candidates make two points – one from a broadly hegemonic perspective, the other focussing on the public/ pluralism.  Remember that you can pick up marks for evaluating in this type of 10 mark ‘with item’ question.

Before reading the answer you might like to review the material on ethnicity and representation, and some of the theories of ownership and control such as Pluralism, Instrumental Marxism and Hegemonic Marxism, all of which can be applied to this question.

Answer

The first reason why minority groups are represented negatively is because they have different values/ beliefs and practices from ‘mainstream’ society and are perceived by the wider public as not being fully integrated into the ‘British way of life’. The public at large is thus prejudiced against ethnic minorities, and anything which seems to threaten British identity.

By focusing on negative representations of minorities – Islamic terrorists, benefit claiming immigrants, Romanian beggars, for example, newspapers such as The Sun and the Daily Mail can sell more newspapers and make more profit – it is easier to do this by perpetuating stereotypes compared to running stories which challenge such negative representations.

It is relatively easy for papers to find stories about ethnic minorities which have many news values because some ethnic minorities do engage in activities which are ‘shocking’, and it’s maybe understandable why newspapers may choose not to publish stories in which minority groups are just ‘being British’ – because there’s nothing ‘newsworthy’ about such stories.

This theory fits in with the pluralist view – newspapers aren’t deliberately prejudiced against ethnic minorities, they just run stories which reflect public bias to increase profits.

Hegemonic Marxists would argue that ethnic minority groups are represented negatively because they are underrepresented in positions of power – both in society/ government and within the media itself.

According to Stuart Hall, ethnic minorities have been used as scapegoats for society’s larger economic problems – knife crime by black youths in London in the late 1970s was turned into a moral panic by negative reporting in the press, even though the rate of that crime was declining.

In a similar way gang crime today is largely constructed in the media as a black problem, rather than a multi-ethnic phenomenon.

A further reason why such negative representations are so common could be the lack of black voices among media professionals, meaning the white majority just go along with the racial victimization of young black youth by the government and police.

However, such negative representations may be changing in the age of New Media, which gives more power to ethnic minorities to challenge stereotypes and power inequalities in society more directly.

Summary of the 2018 A-level sociology examiner report for beliefs in society, paper 2

Below I’ve reformatted the examiners report for the 2018 A-level sociology exam, paper 2 (families and households section) into bullet points and included the exam questions.

This is really just designed to make this more user friendly!

This advice is taken straight from the AQA’s examiner report on the sociology A-level exam 2018.

Beliefs in society 2018 Questions and examiner commentary 

Question 13

Outline and explain two ways in which globalisation may affect religious beliefs and practices (10)

  • Most students able to explain two ways in which globalisation may have affected religious beliefs and practices.
  • Popular answers included pluralism and greater choice, deterritorialisation and the growth of fundamentalism.
  • Some weaker answers described recent changes in beliefs or practices without making the role of globalisation clear.

Question 14

Beliefs-10-mark-question.png

Applying material from Item I, analyse two reasons why minority ethnic groups in the United Kingdom are often more religious than the majority of the population (10)

  • This question was generally answered well.
  • Popular answers included cultural defence and cultural transition (although the difference between these two concepts was not always clear), and the idea that migrants are simply more likely to be religious when placed in a secular society.
  • This question referred specifically to the United Kingdom and so answers about other countries could not be credited.

Question 15

Beliefs-20-mark-essay.png

Applying material from Item J and your knowledge, evaluate the view that an increase in spirituality in the United Kingdom has compensated for the decline of organised religion (20)

  • Answers here showed a good range of knowledge.
  • Most students took cues from the item and discussed a range of developments, such as variations of secularisation, growth of science and rationality and the growth of New Age activities.
  • There was pleasing evidence of knowledge of contemporary postmodern approaches but only the best answers explicitly addressed spirituality or considered that there might be a difference between the spiritual and the religious.

 

Summary of the 2018 A-level sociology examiner report for families and households, paper 2

Below I’ve reformatted the examiners report for the 2018 A-level sociology exam, paper 2 (families and households section) into bullet points and included the exam questions.

This is really just designed to make this more user friendly!

This advice is taken straight from the AQA’s examiner report on the sociology A-level exam 2018.

Families and Households 2018 Questions and examiner commentary 

Question 04

Outline and explain two ways in which government policies may affect family structure. [10 marks]

  • There was a tendency to go into detail about the chosen policies rather than to discuss effects on family structures.
  • Some answers assumed an effect and did not take the opportunity to use their sociological understanding to explore the ideas in greater depth. For example, some answers said that changes to divorce laws increased the number of lone parent families, but few discussed increases in reconstituted families or bi-nuclear families.
  • Similarly the Marriage (Same Sex Couples) Act of 2013 was recognised as increasing the number of same sex married couples but also led to same sex divorces, changes in adoption, surrogacy and so on.

Question 05

Screenshot 2019-05-29 at 09.46.16.png

Applying material from Item C, analyse two ways in which demographic trends since 1900 may have affected the nature of childhood in the United Kingdom today. [10 marks]

  • Many answers went into reasons for the demographic changes referred to in the item rather than focus on effects on childhood.
  • Others discussed childhood a hundred years ago or earlier.
  • However, many did develop points about child centeredness by looking at its positive consequences for childhood and then developing this to link it to over protectiveness, age patriarchy, pester power, toxic childhood and so on.
  • Similarly, the presence of grandparents was in better answers not merely described but analysed as to how it could be both positive and negative in contributing to socialisation and childcare and in adding to the burden of care for the family with some children becoming young carers.
  • Better answers were distinguished by, as the mark scheme says, ‘developed applications’, going beyond the immediately apparent.

 

Question 06

Screenshot 2019-05-29 at 09.46.26.png

Applying material from Item D and your knowledge, evaluate the view that individual choice in personal relationships has made family life less important in the United Kingdom today

  • Many answers discussed changes in family life such as divorce, cohabitation, same sex marriage and gender roles in terms of greater choice but few explored whether these developments made family life more important or less important.
  • More developed analysis showed how diversity did not always lead to less importance being given to family life, importance of a changed form of family life. Functionalism and the New Right were often included but, sometimes with Marxism, described rather than being applied to the question.
  • There was a shortage of postmodernist views in addition to choice and diversity. Better answers referred to pure relationships, confluent love, negotiated families and alternative life courses.

 

 

A level sociology exam dates 2019!

Just a reminder of the upcoming exam dates for the three A-level sociology exams!

  • 7192/1 Education with theory and methods 2h 22 May 2019 am
  • 7192/2 Topics in Sociology 2h 04 June 2019 pm
  • 7192/3 Crime and deviance with theory and methods 2h 12 June 2019 am

Do please make sure to check the dates for yourself!

Source – cut and paste directly from the AQA’s confirmed exam timetable!

Revision Webinars

I’m offering three revision webinars on the Sundays before each of the above exams.

For anyone signing up in the next week (before May 10th, I’ll also throw in access to eight pre-recorded revision Webinars covering the entire A-level sociology syllabus, available at this blog post (password protected: if you sign up for the three Webinars, I’ll email you the password!). NB six are currently available, 2 to be uploaded next week! 

Countdown to the first exam!

Just in case you weren’t panicked enough already…

A Level Sociology Revision Webinars

I will be running three A-level sociology revision webinars to cover both the core content and exam technique for the three A-level sociology exam papers: Education with Theory and Methods (paper 7192/1), Topics, focussing on the families and beliefs options (paper 7192/2), and Crime and Deviance with Theory and Methods (7192/3).

EDIT (June 17th 2019) – These have now ended! 

NB – I will also throw in access to 6 hours of recorded Webinars covering exam technique for the three exam papers!

The webinars are 90 minutes long and scheduled for the following dates, on the Sundays before the relevant exams:

  1. 11.00 A.M. Sunday 19th May – Education with Theory and Method
  2. 11.00 A.M. Sunday 2nd June – Families and Belief
  3. 11.00 A.M. Sunday 9th June – Crime and Deviance with Theory and Methods

All of these webinars will last 90 minutes during which I will provide a (necessarily) brief overview of the content within each topic, and a discussion of several specific exam practice questions. The main focus will be on exam technique.

Students will be able to ask questions during the Webinar, via text, and there will also be time for students to ask questions at the end.

Attendees will be able to download support materials in advance of the webinars, ask questions during the seminars via ‘chat’, and students will also be able to review the seminar afterwards as they will be recorded and stored on the site. Recordings will be available until the 16th of June (several days after the final A-level sociology exam).

Downloadable resources

The one off £29.99 registration fee not only gives you access to all of the Webinars scheduled below, the price also includes downloadable hand-outs with exemplar question and answers for all of the question types on the three exam papers. The documents included in this bundle include:

  • Exemplars of 4,6,10 and 30 mark essay questions for Education.
  • A hand-out on how to answer methods in context questions, with examples.
  • Exemplars of the two types of 10 mark questions and 20 mark essay questions for families and beliefs
  • Exemplars of 4,6,10 and 30 mark essay questions for Crime and Deviance.
  • Exemplars of 10 mark research methods questions
  • Exemplars of 20 mark ‘theory and methods’ questions.

NB – if you are already enrolled on my more extensive 12 week revision webinar series, you don’t need to sign up for this, we cover everything in these three webinars in the 12 webinar series, just in more detail.

For further details of my resources and work please see my blog – revisesociology.com

NB – I will also throw in access to 6 hours of recorded Webinars covering exam technique for the three exam papers!

Revising core themes in A-level sociology

There are six ‘core themes‘ in the AQA’ A-level sociology specification: 

  • Socialisation
  • culture
  • identity
  • Social differentiation
  • power
  • stratification

These six core themes cut across every compulsory topic and every optional topic (usually families and beliefs), and they can form the basis of any 10 mark or any essay question. Students should not be at all surprised if they see any of the words cropping up in one of the 30 mark essay questions.

NB – these themes should look familiar, as they are basically some of the core concerns of the perspectives: Functionalism and postmodernism tend to focus on the top three, Marxism and Feminism the bottom three, with interactionism sitting somewhere in between them.

Where 10 mark questions are concerned, I recommend trying to use these two sets of core themes to develop points you find in the item – ‘one way’ focussing on a Functionalist/ postmodern analysis, the other focusing on developing a marxist/ feminist/ postmodern analysis. To my mind, it’s easy to develop Postmodernism from Functionalism and Labelling theory from Marxism/ Feminism.

Where essays are concerned, the 4 boxes above might be used as a suitable structure for four paragraphs, again, in relation to the item.

Quite a useful revision task is to place different questions in the middle of the above slide and just talk through how you might relate the different core themes/ perspectives/ concepts to the question.

In future posts this month I’ll outline how I use this analysis structure in mainly 10 mark questions!

A-level Sociology Revision Webinars 2019 (AQA focus)

Get ahead with your A-level sociology revision with these cheap online webinars covering the entire A-level sociology specification over a 12 week period.

A Level Sociology Revision Webinars starting April 2019

I will be running a series of 12 A-level sociology revision webinars to cover the entire two year A-level sociology specification (AQA) including exam technique for the various question formats on the three AQA A-level sociology exam papers (7192/1, 7192/2 and 7193/3).

The webinars are scheduled for 19.00 every Monday (with one on a Thursday) and will run from Monday 1st of April to Monday 20th June, 2 days before the last exam (crime and deviance with theory and methods). Webinars are scheduled early so that we can get through the entire specification BEFORE the first paper (on May 22nd).

To register for the Revision Webinars, please click here.

NB Registration will only be open during March and the first two weeks of April, then it will close!

Schedule (please see below for a more detailed version)

  1. Monday 1st April – Education 1
  2. Monday 8th April – Education 2
  3. Monday 15th April – Families and Households 1
  4. Monday 22nd April – Beliefs in Society
  5. Monday 29h April – Crime and Deviance 1
  6. Monday 6th May – Crime and Deviance 2
  7. Monday 13th May – Research Methods
  8. Thursday 16th May – Social Theories
  9. Monday 20th May – Education and Theory and Methods 3 (exam on 22nd June )
  10. Monday 27th May – Request webinar, content TBC
  11. Monday 3rd June – Families and Beliefs 2 (exam on 4th June)
  12. Monday 10th June – Crime and Deviance with Theory and Methods 3

All of these webinars will last 45 minutes to one hour during which I will provide a brief overview of some of the content within each topic, and a discussion of at least three specific exam practice questions. Students will be able to ask questions during the Webinar, via text, and there will also be time for students to ask questions at the end.

I will be conducting the Webinars via Click Meeting, which allows students to download support materials in advance of the seminars, ask questions during the seminars via ‘chat’, and which will also allow students to review the seminar afterwards as they will be recorded and stored on the site. Recordings will be available until the 16th of June (several days after the final A-level sociology exam).

Webinar Support materials

The first eight revision Webinars are supported by a PowerPoint, revision notes and exemplar exam questions, and the education, families and methods topics (basically the first year content) have gapped revision hand-outs too, so these really are being offered at a bargain price!

NB – if you have purchased any of my revision bundles, some of these resources are the same. If you’ve already purchased one or more, please let me know and please contact me by email and I can arrange a partial (10% per bundle refund) via PayPal only.  

Detailed Schedule..

Sociology revision online.png

Please click below for the full schedule (PDF)

Revise Sociology Webinars ScheduleV2

How to access the Webinars and resources

Access to all 12 Webinars is only £49.99, which is less than £5 a Webinar. 

To register for the Revision Webinars, please click here.

The link will take you to a registration page for my ‘Permanent Room’ on the ClickMeeting platform. This is the room I will be running all revision Webinars from, every Monday (and one Thursday) from April 1st.

Once registered you will receive an email from ClickMeeting which will provide you with an access link which will allow you access my permanent room for March-June 2019. (NB I will only be using this at the scheduled times, as outlined in the schedule.)

Following registration I will also send you an email containing all the relevant revision resources for the 12 Webinars. These will also be downloadable during and immediately after each revision session.

Reminder emails will be sent out the day in advance of each of the 12 Webinar Revision Sessions, and also watch out for a bonus ‘introducing revision Webinars’ session on the final Monday in March, to give you an opportunity to familiarise yourself with how ClickMeeting works.

Payment is via PayPal only!

About your Tutor

I’ve taught sociology for 20 years, 16 of those in a successful sixth form college between 2002 and 2018 (10 years as Head of Department).

In 2014 I set up this blog, and managed to save enough off the back of it to quit working for the ‘man’ and now I work independently, developing non-corporate support materials to facilitate the teaching and learning of A-level sociology.

I also see myself as something of a trail-blazer in developing 16-19 online education: in 2019, we should be doing better than 20 teenagers all having to travel to a central location and then ‘sitting in a room’ for an hour or two. To my mind this all seems a bit 19th century. These Webinars are a move towards making A-level education more flexible and decentralised.