Social Action Theory: Revision Notes for A-Level Sociology

The Advance Information for the 2022 Sociology A-levels specifies that students WILL be assessed on the area of consensus, conflict, structural and/ or action theories.

The easiest way to revise these topics at A2 level is to briefly cover the key ideas of each theory AND ALSO revise how each of these theories applies to the topic areas you have studied – usually families, education, crime and deviance and research methods, and then to evaluate.

This post is a summary revision post of the key ideas of social action theory. Before reviewing it you might like to look at these posts:

Social Action Theory Main Ideas

  • We need Verstehen to understand human action, because the same actions can mean different things to different people. Statistical methods and observation alone are not enough to understand human action (Weber)
  • We need to understand action in terms of shared meanings within a group (Mead) and how the members of that group see themselves (their identity) and how the individuals and the group understand society.
  • We need to understand whether an individual is just putting on an act (manipulating props and just managing an impression)
  • We need to understand whether a person has been labelled by agents of social control, whether they have been stigmatised by society.

Research Methods Implications

  • Getting to people’s own motives for action requires in-depth qualitative methods
  • In order to understand shared meanings we need at the very least to use unstructured interviews.
  • In order to assess whether the extent to which people are ‘acting out’ identities we need to use Participant Observation, which in many cases will not be possible.

How Social Action Theorists understand family life

The Personal Life Perspective argues that we need to start by abandoning standard definitions of the family and focus instead on what ‘family’ means to them – when we do this, we find that many people see a whole load of unusual relationships as being more significant to their intimate lives (pets and dead relatives for example) than their actual ‘family members’. This critics the Functionalist idea that families are necessary parts of society – families are much more fluid than ever before, and friends can perform many of the functions as formal family members.

How they understand achievement in education

  • (Following Mead) – In depth research of anti-school subcultures has revealed a wide variety of meanings and identities which different students bring to the school…which conflict with the school’s value system. For example, Paul Willis’ study found that the lads saw school work as irrelevant to their future lives, while Tony Sewel argues that being a ‘swot’ may compromise young black boys’ ideas about masculinity. We thus cannot truly understand underachievement without understanding these boys’ identities and why school doesn’t fit in with their identities.
  • Labelling theory however explains underachievement in terms of middle class white teachers labelling students not like them as problem students, which creates a self-fulfilling prophecy.
  • Goffman’s dramaturgical theory is useful – ‘good’ students may just be better at putting on an act – better at ‘impression manageme

How Social Action Theorists understand Crime and Deviance

  • Following Mead – Research on gangs has shown that being in a gang doesn’t necessarily mean ‘being bad” – gang membership is typically casual and fluid, it does not mean that much at all to many members, and is about protection for many, rather than criminality. There are several different types of gang, several different meanings. This criticise structural subcultural theories of deviance.
  • Following Becker’s labelling theory – The Police act in terms of stereotypes when it comes to stop and search, as do the courts, this goes some way to explaining why there are more EM’s in jail.
  • Following Goffman’s dramaturgical theory – elites may be just as criminal as non-elites, they are just better at acting in ways which mean they avoid attention from the police.

Key Studies

  • The Protestant Ethic and the Spirit of Capitalism
  • The ‘action’ bit of Paul Willis’ study of the lads.
  • John Heale’s One blood – gangs as self-defence, gangs as fluid;
  • Gok Wan – People dressing up
  • Facebook;
  • Howard Becker – The Ideal Pupil
  • RJ SFP
  • David Gilborn – Teachers labelling African Caribbean boys

Social Action Theory: Evaluations

  • It doesn’t pay sufficient attention to how social structures constrain action – for example, material deprivation can have a real, objective impact on your ability to well at school, thus failure is not just all about labelling.
  • It tends to ignore power-distribution in society – it can’t explain patterns in class, gender, ethnicity.
  • If people are so active, then why do so many people choose to be so normal?
  • Labelling theory can also be criticised for being deterministic
  • The small-scale methods associated with this theory can equally be criticised for lacking reliability and representativeness

Families and Households Revision Work Packs and Power Points for Sale

I’ve just released some extensive revision workbooks and Power Points for sale as part of my sociology teaching resources subscription package, available for only £9.99 a month!

 

This teaching resource bundle contains work books and Power Points covering the entire content of education and research methods of the AQA’s A-level sociology specification.

The resources should be enough to cover at least 8-10 revision lessons on families and households.

Resources in March’s bundle include

  • One families and households workbook in Word – 43 pages
  • Two families Power Points – over 100 slides
  • Short answer questions PDF – three full examples, but lots more on the PPTs
  • Essay plans in PDF – seven essays, in full.
  • Basic revision notes in PDF – 63 pages.

The presentations contain some nice visual resources like this!

More resources to come…

I’m making resources available every month as part of this teacher resource subscription package. Please click the link to left for details of the schedule of what’s coming in future months!

Education and research methods Revision Work Packs and Power Points for Sale

I’ve just released some extensive revision workbooks and Power Points for sale as part of my sociology teaching resources subscription package, available for only £9.99 a month!

This teaching resource bundle contains work books and Power Points covering the entire content of education and research methods of the AQA’s A-level sociology specification.

The resources should be enough to cover at least 8-10 revision lessons on education and research methods.

Resources in February’s bundle include

  • One education workbook in Word – 65 pages
  • Two education Power Points – over 70 slides
  • One research methods workbook in Word – 60 pages
  • One Research Methods Power Point – 60 slides
  • Short answer questions PDF for education and research methods
  • Essay plans PDF for education, research methods and methods in context.

NB – These aren’t visual, I have had to remove most the pictures I use personally, for copyright reasons, but I’m sure you can find your own to fit in.

The work packs and Power Points contain various activities such as….

Paired concepts

Short answer practice questions

A-Z word matching tasks

10 Mark practice questions

Essay plans and short answer question PDFs

I’m also throwing in PDFs of my short answer practice questions and Essay plans for education research methods, which I normally sell as part of my revision bundles!

More resources to come…

I’m making resources available every month as part of this teacher resource subscription package. Please click the link to left for details of the schedule of what’s coming in future months!

Evaluate the pluralist view of the ownership and control of the media.

Read Item N below and answer the question that follows.

pluralism essay question.PNG

Applying material from Item N and your knowledge, evaluate the pluralist view of the ownership and control of the media.

Commentary on the Question

This seems to be a standard question, with the item picking up on the fact that the media are democratic and provide equality of opportunity and that they respond to the needs of the audience.

 Answer (plan)

Intro – outline Pluralism

  • content of the media broadly reflects the diverse range of opinions found in any democratic society.
  • audiences control media content as media professionals and owners produce what audiences demand because they are motivated primarily by profit.
  • media companies are in competition and if a media company doesn’t produce what audiences want, another company will and will attract more viewers.
  • In this essay I will evaluate the two points brought up in the item, using Marxist theories to develop my evaluation points.

Media are part of the democratic process

  • media are an important part of the democratic process: give different interest groups the opportunity to put forward their views (in item!)
  • Elections/ Brexit – media play a crucial role. no way that parties can get their views across to millions of voters without access to the Media.
  • The news has commentators from different political parties, suggesting that the people are well represented.
  • Social media the above seems especially true –political leaders and parties use Twitter and other outlets to voice their opinions, Donald Trump/ Momentum.
  • However, Marxists argue that there is a subtle bias in news broadcasting which favours right wing views because media owners and journalists are themselves part of the elite.
  • Gatekeeping used to keep issues damaging to the right out of the news agenda
  • Agenda setting skews debates in favour of right-wing arguments – the Green Party gets hardly any air time compared to the Brexit Party.
  • Fiona Bruce is notorious – sides with the right and is barely able to hide her sneering contempt for those on the left (e.g. Dianne Abbot). Perpetuates Dominant Ideology.
  • Some radical thinkers have been censored by social media platforms – Tommy Robinson is one example of this.
  • Advertising in political campaigns costs money – so the more money a party can spend, the more of a voice it has – the Trump campaign spent a fortune on the last election for example. Supports the Instrumentalist Marxist view that those with money control media content.
  • Social media encourages ‘echo chambers’ – while most groups are free to express themselves, they are only ever preaching to the converted – Labour’s views probably won’t be reaching Brexit voters, for example. Thus the media isn’t quite working democratically – it isn’t encouraging debate.

Media respond to the demands of the audience

  • Advertising is used effectively in the media by a range of companies to advertise their products and provide people with information about what they want.
  • Amazon, with its cheap products and peer reviews of products provide people with access to consumer goods and useful information more efficiently than ever.
  • However, from a Marxist point of view, the internet is primarily about advertising, and it is used by companies such as Facebook to manipulate people into buying things they wouldn’t otherwise – creating false needs.
  • This isn’t helped by concentration of ownership – especially vertical integration and lateral explanation
  • The fact that advertising revenue accounts for so much profit of the big four tech companies suggest more support for Marxist theories rather than pluralism –most people do not advertise anything online.
  • Advertising even influences what search results one gets on Google – suggesting that the answer to any question you ask is influenced by money.

Conclusion

In conclusion, while there is some support for the fact that New Media do allow more freedom of expression than traditional media, so there is some support for Pluralism, the content of such media does appear to be biased and limited in subtle ways, so that in terms of what we actually see, there isn’t equality of opportunity, and we are not provided with the information we want or need, so I reject the Pluralist view of the media, it remains too simplistic!

Evaluate the view that the media have a direct and immediate effect on their audiences [20 marks]

This is an example of a 20 mark essay question written for the AQA’s A-level sociology paper 2, Topics in Sociology, Media option.

Read Item N below and answer the question that follows.

evaluate view media direct effect audience.PNG

Applying material from Item N and your knowledge, evaluate the view that the media have a direct and immediate effect on their audiences [20 marks]

Commentary on the question

 A classic essay, asking you to evaluate the Hypodermic Syringe Model, picking up on the relationship between violence and the media as an example.

Answer

Introduction – hypodermic syringe model key points

  • the media can have a direct and immediate effect on the audience, audience as a ‘homogeneous mass’ (all the same), and as passive
  • content creators can manipulate vulnerable audiences
  • associated with neo-Marxists Theodor Adorno and Max Horkheimer (A and H), from the the 1940s
  • They noted that there were similarities between the ‘propaganda industry’ in Nazi Germany’ and what they called the ‘Culture Industry’ in the United States.
  • A and H saw popular culture in the USA was like a factory producing standardized content which was used to manipulate a passive mass audience. The point was to creat false psychological needs and keeping capitalism going.
  • Pluralists and postmodernists would criticise the above theory – people have diverse needs which they actively meet through media, and especially New Media.

 

Other evidence that media messages can have a direct and immediate effect on audiences:

  • Orson Welles’ radio adaptation of ‘War of the Worlds‘ in 1938.
  • However, people are more media literate now.
  • The ‘beauty myth’, especially the representations of size zero as normal, have encouraged an increase in eating disorders.
  • However, evidence of women (and men) resisting such messages – and setting up ad campaigns which celebrate diverse body shapes criticises this.
  • Campaigns behind Trump and Brexit used sophisticated targeted advertising to nudge voters into voting for Trump and Brexit, suggesting the media can have a very direct and immediate effect on specific populations.
  • However, it is not quite accurate to say this is the media having a direct and immediate effect –they don’t even bother targeting the people who they know will make ‘oppositional readings’ – thus the two-step flow and reception analysis models may be more applicable.

Violence (in item)

  • There is some evidence that media violence can ‘cause’ people to be more violence in real-life…
  • The Bandura ‘Bobo Doll’ experiment
  • However, this experiment was carried out in such an artificial environment, it tells us little about how violence happens in real life.
  • A more nuanced version is ‘desensitisation’

Conclusion

  • There are enough criticisms which can be made of the Hypodermic syringe model to say that it is mostly invalid today….
  • model may have been true in the 1940s when the media was relatively new and audiences less literate, but in today’s new media age, audiences are more likely to criticise what they see rather than just believing it, and to check what they see with other sources.
  • Audiences are also clearly more diverse, active, and USE media for their own devices rather than the other way around.
  • Finally, it is just too simplistic a theory to explain social problems – societal violence has many causes, and it’s all too easy to scapegoat the media
  • This model explains little about how the media and audiences are interrelated in a complex postmodern age.

 

 

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Analyse two reasons why the media portray minority ethnic groups negatively. [10 marks]

Read Item M below and answer the question that follows.

AQA 10 mark question item.PNG

Applying material from Item M, analyse two reasons why the media often portray minority ethnic groups negatively. [10 marks]

Commentary on the question

A non-standard question about representations, focusing on ‘why’ rather than on ‘how’ one group is represented. There are two clear hooks in the item – the first about power and the second just about difference, suggesting that candidates make two points – one from a broadly hegemonic perspective, the other focussing on the public/ pluralism.  Remember that you can pick up marks for evaluating in this type of 10 mark ‘with item’ question.

Before reading the answer you might like to review the material on ethnicity and representation, and some of the theories of ownership and control such as Pluralism, Instrumental Marxism and Hegemonic Marxism, all of which can be applied to this question.

Answer

The first reason why minority groups are represented negatively is because they have different values/ beliefs and practices from ‘mainstream’ society and are perceived by the wider public as not being fully integrated into the ‘British way of life’. The public at large is thus prejudiced against ethnic minorities, and anything which seems to threaten British identity.

By focusing on negative representations of minorities – Islamic terrorists, benefit claiming immigrants, Romanian beggars, for example, newspapers such as The Sun and the Daily Mail can sell more newspapers and make more profit – it is easier to do this by perpetuating stereotypes compared to running stories which challenge such negative representations.

It is relatively easy for papers to find stories about ethnic minorities which have many news values because some ethnic minorities do engage in activities which are ‘shocking’, and it’s maybe understandable why newspapers may choose not to publish stories in which minority groups are just ‘being British’ – because there’s nothing ‘newsworthy’ about such stories.

This theory fits in with the pluralist view – newspapers aren’t deliberately prejudiced against ethnic minorities, they just run stories which reflect public bias to increase profits.

Hegemonic Marxists would argue that ethnic minority groups are represented negatively because they are underrepresented in positions of power – both in society/ government and within the media itself.

According to Stuart Hall, ethnic minorities have been used as scapegoats for society’s larger economic problems – knife crime by black youths in London in the late 1970s was turned into a moral panic by negative reporting in the press, even though the rate of that crime was declining.

In a similar way gang crime today is largely constructed in the media as a black problem, rather than a multi-ethnic phenomenon.

A further reason why such negative representations are so common could be the lack of black voices among media professionals, meaning the white majority just go along with the racial victimization of young black youth by the government and police.

However, such negative representations may be changing in the age of New Media, which gives more power to ethnic minorities to challenge stereotypes and power inequalities in society more directly.

Summary of the 2018 A-level sociology examiner report for beliefs in society, paper 2

Below I’ve reformatted the examiners report for the 2018 A-level sociology exam, paper 2 (families and households section) into bullet points and included the exam questions.

This is really just designed to make this more user friendly!

This advice is taken straight from the AQA’s examiner report on the sociology A-level exam 2018.

Beliefs in society 2018 Questions and examiner commentary 

Question 13

Outline and explain two ways in which globalisation may affect religious beliefs and practices (10)

  • Most students able to explain two ways in which globalisation may have affected religious beliefs and practices.
  • Popular answers included pluralism and greater choice, deterritorialisation and the growth of fundamentalism.
  • Some weaker answers described recent changes in beliefs or practices without making the role of globalisation clear.

Question 14

Beliefs-10-mark-question.png

Applying material from Item I, analyse two reasons why minority ethnic groups in the United Kingdom are often more religious than the majority of the population (10)

  • This question was generally answered well.
  • Popular answers included cultural defence and cultural transition (although the difference between these two concepts was not always clear), and the idea that migrants are simply more likely to be religious when placed in a secular society.
  • This question referred specifically to the United Kingdom and so answers about other countries could not be credited.

Question 15

Beliefs-20-mark-essay.png

Applying material from Item J and your knowledge, evaluate the view that an increase in spirituality in the United Kingdom has compensated for the decline of organised religion (20)

  • Answers here showed a good range of knowledge.
  • Most students took cues from the item and discussed a range of developments, such as variations of secularisation, growth of science and rationality and the growth of New Age activities.
  • There was pleasing evidence of knowledge of contemporary postmodern approaches but only the best answers explicitly addressed spirituality or considered that there might be a difference between the spiritual and the religious.

 

Summary of the 2018 A-level sociology examiner report for families and households, paper 2

Below I’ve reformatted the examiners report for the 2018 A-level sociology exam, paper 2 (families and households section) into bullet points and included the exam questions.

This is really just designed to make this more user friendly!

This advice is taken straight from the AQA’s examiner report on the sociology A-level exam 2018.

Families and Households 2018 Questions and examiner commentary 

Question 04

Outline and explain two ways in which government policies may affect family structure. [10 marks]

  • There was a tendency to go into detail about the chosen policies rather than to discuss effects on family structures.
  • Some answers assumed an effect and did not take the opportunity to use their sociological understanding to explore the ideas in greater depth. For example, some answers said that changes to divorce laws increased the number of lone parent families, but few discussed increases in reconstituted families or bi-nuclear families.
  • Similarly the Marriage (Same Sex Couples) Act of 2013 was recognised as increasing the number of same sex married couples but also led to same sex divorces, changes in adoption, surrogacy and so on.

Question 05

Screenshot 2019-05-29 at 09.46.16.png

Applying material from Item C, analyse two ways in which demographic trends since 1900 may have affected the nature of childhood in the United Kingdom today. [10 marks]

  • Many answers went into reasons for the demographic changes referred to in the item rather than focus on effects on childhood.
  • Others discussed childhood a hundred years ago or earlier.
  • However, many did develop points about child centeredness by looking at its positive consequences for childhood and then developing this to link it to over protectiveness, age patriarchy, pester power, toxic childhood and so on.
  • Similarly, the presence of grandparents was in better answers not merely described but analysed as to how it could be both positive and negative in contributing to socialisation and childcare and in adding to the burden of care for the family with some children becoming young carers.
  • Better answers were distinguished by, as the mark scheme says, ‘developed applications’, going beyond the immediately apparent.

 

Question 06

Screenshot 2019-05-29 at 09.46.26.png

Applying material from Item D and your knowledge, evaluate the view that individual choice in personal relationships has made family life less important in the United Kingdom today

  • Many answers discussed changes in family life such as divorce, cohabitation, same sex marriage and gender roles in terms of greater choice but few explored whether these developments made family life more important or less important.
  • More developed analysis showed how diversity did not always lead to less importance being given to family life, importance of a changed form of family life. Functionalism and the New Right were often included but, sometimes with Marxism, described rather than being applied to the question.
  • There was a shortage of postmodernist views in addition to choice and diversity. Better answers referred to pure relationships, confluent love, negotiated families and alternative life courses.

 

 

A level sociology exam dates 2019!

Just a reminder of the upcoming exam dates for the three A-level sociology exams!

  • 7192/1 Education with theory and methods 2h 22 May 2019 am
  • 7192/2 Topics in Sociology 2h 04 June 2019 pm
  • 7192/3 Crime and deviance with theory and methods 2h 12 June 2019 am

Do please make sure to check the dates for yourself!

Source – cut and paste directly from the AQA’s confirmed exam timetable!

Revision Webinars

I’m offering three revision webinars on the Sundays before each of the above exams.

For anyone signing up in the next week (before May 10th, I’ll also throw in access to eight pre-recorded revision Webinars covering the entire A-level sociology syllabus, available at this blog post (password protected: if you sign up for the three Webinars, I’ll email you the password!). NB six are currently available, 2 to be uploaded next week! 

Countdown to the first exam!

Just in case you weren’t panicked enough already…