Sociological Perspectives on Veganuary

Launched in the United Kingdom in January 2014, Veganuary is a global campaign that encourages people to try eating a vegan diet for the month of January.

Veganuary is dedicated to changing public attitudes, while providing all the information and practical support required to make the transition to veganism as easy and enjoyable as possible.

It is a growing movement, with over 50 000 people committed for January 2018 (1) compared to just over 20 000 in 2016 (2). The report of the impact of 2016 Veganuary (see 1 below) argues that the month long campaign has a positive impact on helping people maintain their veganism and helping some transition from vegetarianism. meat-eating to full-blown veganism.

Comments/ sociological relevance

My optimistic, and vegan-sympathetic self wants to ask ‘Are we seeing an ‘anticipation of the morality of the future’? (following Durkheim’s stance on deviance and social change) – might veganism be the new norm in 50 years?

Or, following postmodernism,  is this just a case which illustrates a new forms of ‘incredibly weak solidarity’ orchestrated through social media. Is this is just yet another faddish lifestyle culture?

From a research methods perspective, you might also want to have a look at that report on the ‘impacts’ of Veganuary… the survey asked people about their diets in the first week of February, in order to measure the impact of going vegan in the previous months… hmmm, can anyone see any problems there???? As always, answers welcome in the comments below!

 

Sources

(1) Veganuary 2016: Participant Research and Impact

(2) The Week, 6 January 2018

 

A Sociological Christmas 

Family, friends, gifting and food, these are the main things which people say makes ‘Christmas important to them’, at least according to a survey carried out by YouGov this time last year, on behalf of the British Humanist Association

And less than 25% of the population seem to think religion is an important part of Christmas, at least as measured by the two questions in this particular survey (about celebrating the birth of Jesus Christ and attending a religious ceremony), both of which tap into whether people actually do anything ‘religiously active’ to celebrate the tradition.

Personally I’m inclined to think the results of this survey as valid, as this is an online survey (so anonymous) and people get to choose (NB the format of the above version varies slightly to how the original was administered!

The Social (Media) Construction of Christmas

Some oddball versions of the history of Christmas take it all the way back to the birth of someone called Jesus Christ, but the modern (real?) version of Christmas didn’t really start to take shape until the 19th Century….In other words Christmas is a social construction… 

Goose was the popular choice for Christmas dinners for generations. Middle-class families with lots of relatives might go for a boar’s head, while the seriously rich showed off with a swan. The turkey really took off with the Victorians after Charles Dickens had Scrooge ordering a turkey in A Christmas Carol.

The mastermind behind the Christmas cracker was a London sweetshop owner called Tom Smith. In 1847, after spotting French bonbons wrapped in paper with a twist at each end, he started selling similar sweets with a “love motto” inside.

They were so popular as a Christmas novelty that Tom made them bigger and included a trinket. But the real flash of inspiration came when he poked the fire and a log exploded with a sharp CRACK! That gave him the idea for a package that went off with a bang. By 1900 he was selling 13 million a year.

The red robes, white beard, and booming ho-ho-hos we associate with Santa Clause has only existed since 1935, when this colour-combo was created Santa Claus for a Coca-Cola campaign.

In previous lives he was thinner and paler, a character based on a 4th Century Asian bishop called Nicholas, who became the patron saint of children in most of Europe. Different countries still have their own variations on the theme, but the coca-cola version has pushed them all to the cultural margins.

And personally, I can’t imagine Christmas without Christmas Movies, and especially Christmas Songs. I mean in one sense, Christmas didn’t really exist before 1986….

 

A Marxist Analysis of Christmas…

A broadly (read ‘simplified’) Marxist approach to Christmas would probably highlight the extent to which Christmas has been hijacked by Corporations to become hideously commercialized, with advertising basically manipulating us into spending money on shit we don’t need which puts us into debt and makes profit for Corporations.

Hopefully you appreciate the irony!

An important part of this which links to the family is that Christmas is a key event which reproduces the norms of materialism and consumption – as kids come to expect lots of shit they don’t need. This also links very nicely (horrifically) into Toxic Childhood.

An excellent documentary which criticizes the commercialisation of Christmas is…..What Would Jesus Buy in which Reverend Billy and the Church of Stop Shopping ask the question ‘What Would Jesus Buy?’…

 

A Broadly Feminist Critique of Christmas

There is some scope for a Feminist Analysis of XMAS…

According to The Conversation, Christmas adverts come with the gift of gender stereotyping… with characters such as the overworked dad and the mischievous boy contrasted to the mum doing all the cooking and the fairy princess.

According to this Daily Mail Article, American women spend twice as much money as gifts on men, and according to this (earlier) article, the burden of Christmas tends to fall disproportionately on women

This all certainly seems to tie in with the gendered results from the BH survey above – women seem to be more involved with Christmas than men.

One final thing…. there is maybe a hint of frustration in the results of this survey from YouGov…. Is it Father Christmas, or Santa Claus? Of course men are more likely to the think the former, and women more likely the later…evidence of female frustration at the Patriarchy, or is that reading too much into it?!?

And Something Extra…

Black Lives Matter are currently calling on people to boycott a ‘white Christmas’, which basically involves not shopping with white corporations in order to divest them of money, and to invest in black shops by shopping only in them.

 

The Steps of Quantitative Research

There are 11 stages of quantitative research: 1. Start with a theory; 2: develop a hypothesis; 3: Research design; 4: operationalise concepts; 5: select a research site; 6: sampling 7: data collection; 8: data processing; 9: data analysis; 10: findings/ conclusion; 11: publishing results.

Quantitative research is a strategy which involves the collection of numerical data, a deductive view of the relationship between theory and research, a preference for a natural science approach (and for positivism in particular), and an objectivist conception of social reality.

It is important to note that quantitative research thus means more than the quantification of aspects of social life, it also has a distinctive epistemological and ontological position which distinguishes it from more qualitative research.

11 stages of quantitative research

  1. Theory
  2. Hypothesis
  3. Research Design
  4. Operationalising concepts
  5. Selecting a research site
  6. Selecting a sample of respondents
  7. Data collection
  8. Data processing
  9. Data analysis
  10. Findings/ conclusions
  11. publishing results
a flow chart showing the 11 stages of quantitative research design from hypothesis through data collection to publishing results.

Theory 

The fact that quantitative research starts off with theory signifies the broadly deductive approach to the relationship between theory and research in this tradition. The sociological theory most closely associated with this approach is Functionalism, which is a development of the positivist origins of sociology.

One’s theoretical starting point may give rise to research questions. For example, Marxist-leaning sociologists of education have been interested in researching the effects of cultural capital on educational achievement.

Hypothesis 

Some quantitative research derives a hypothesis from the theoretical starting point to test. A hypothesis is a specific testable statement about how one or more independent variable will impact a dependent variable.

However, a great deal of quantitative research does not entail the specification of a hypothesis, and instead theory acts loosely as a set of concerns in relation to which social researcher collects data. The specification of hypotheses to be tested is particularly likely to be found in experimental research but is often found as well in survey research, which is usually based on cross-sectional design.

Research design 

The third step in quantitative research entails the selection of a research design which has implications for a variety of issues, such as the external validity of findings and researchers’ ability to impute causality to their findings.

Operationalising concepts

Operationalising concepts is a process where the researcher devises measures of the concepts which she wishes to investigate. This typically involves breaking down abstract sociological concepts into more specific measures which can be easily understood by respondents.

For example, ‘social class’ can be operationalised into ‘occupation’ and ‘strength of religious belief’ can be measured by using a range of questions about ‘ideas about God’ and ‘attendance at religious services’.

Selection of a research site

With laboratory experiments, the site will already be established, in field experiments, this will involve the selection of a field-site or sites, such as a school or factory, while with survey research, site-selection may be more varied. Practical and ethical factors will be a limiting factor in choice of research sites.

Of course some research may take place over multiple sites.

Selection of respondents

Step six involves ‘choosing a sample of participants’ to take part in the study – which can involve any number of sampling techniques, depending on the hypothesis, and practical and ethical factors. If the hypothesis requires comparison between two different groups (men and women for example), then the sample should reflect this.

Step six may well precede step five – if you just wish to research ‘the extent of teacher labelling in schools in London’, then you’re pretty much limited to finding schools in London as your research site(s).

Data collection

Step seven, data collection, is what most people probably think of as ‘doing research’. In experimental research this is likely to involve pre-testing respondents, manipulating the independent variable for the experimental group and then post-testing respondents.

In cross-sectional research using surveys, this will involve interviewing the sample members by structured-interview or using a pre-coded questionnaire. For observational research this will involve watching the setting and behaviour of people and then assigning categories to each element of behaviour.

Processing data

This means transforming information which has been collected into ‘data’. With some information this is a straightforward process – for example, variables such as ‘age’, or ‘income’ are already numeric.

Other information might need to be ‘coded’ – or transformed into numbers so that it can be analysed. Codes act as tags that are placed on data about people which allow the information to be processed by a computer.

Data analysis

In step nine, analysing data, the researcher uses a number of statistical techniques to look for significant correlations between variables, to see if one variable has a significant effect on another variable.

The simplest type of technique is to organise the relationship between variables into graphs, pie charts and bar charts, which give an immediate ‘intuitive’ visual impression of whether there is a significant relationship, and such tools are also vital for presenting the results of one’s quantitative data analysis to others.

In order for quantitative research to be taken seriously, analysis needs to use a number of accepted statistical techniques, such as the Chi-squared test, to test whether there is a relationship between variables. This is precisely the bit that many sociology students will hate, but has become much more commonplace in the age of big data!

Findings and conclusions 

On the basis of the analysis of the data, the researcher must interpret the results of the analysis. It is at this stage that the findings will emerge: if there is a hypothesis, is it supported? What are the implications of the findings for the theoretical ideas that formed the background of the research?

Publishing Results 

Finally, in stage 11, the research must be written up. The research will be writing for either an academic audience, or a client, but either way, a write-up must convince the audience that the research process has been robust, that data is as valid, reliable and representative as it needs to be for the research purposes, and that the findings are important in the context of already existing research.

Once the findings have been published, they become part of the stock of knowledge (or ‘theory’ in the loose sense of the word) in their domain. Thus, there is a feedback loop from step eleven back up to step one.

Video Summary….

The presence of an element of both deductivism (step two) and inductivism is indicative of the positivist foundations of quantitative research.

Signposting and Related Posts

Quantitative research is one the major approaches to research methods alongside Qualitative research.

For related posts please see my page on Research Methods.

This post is probably quite advanced for most students of A-level sociology and so best treated as extension work for 16-19 year olds, the material here is really moving up towards undergraduate degree level.

Sources/ Find out More about Quantitative Research

Bryman (2016) Social Research Methods

An Introduction to Social Action Theory

individuals are active and social theory needs to develop an empathetic understanding of people’s actions.

Unlike structural consensus and conflict theorists social action theorists do not try to explain human behaviour in terms of an objective social structure that passes down norms, values, or disadvantage. Instead, they try to understand human action by looking at how people interpret their world and the actions of others.

This post covers five of the key ideas of social action theory:

  1. Individuals are active
  2. We need to understand how people see themselves (their self-concepts)
  3. Verstehen – the importance of empathetic understanding
  4. Labelling theory – social interaction is important in shaping people’s identities
  5. Criticisms social action theories make of structural theories.

Individuals are Active

According to Social Action Theory, individuals are active, complex and react to the social structures around them in very different ways.  People don’t just passively respond to social norms and institutions and go along with them, rather, we examine them and decide whether to accept or reject certain norms and values.

Self-concept

Interactionists argue that we can’t understand individuals without understanding how they see themselves (their identity). A considerable amount of our time in modern society is devoted to constructing and expressing ‘my’ identity, which involves communicating something about myself to others through the use of shared symbols (symbolic action). Unraveling the complexities of how people construct their identities is one of the main things symbolic interactionists contributed to modern sociology, and the main man that looked at this was Erving Goffman in his classic text The presentation of the Self in everyday life

Goffman demonstrated how complex symbolic interaction is in modern life. Goffman argued that when we are out and about ‘in society’, it is like we are on stage, acting for the benefit of others. The ‘self’ that we present others requires careful behind the scenes management of the smallest detail. This is carried out at home, the equivalent of back stage. Such careful management of the self is required because of the dense array of meanings associated with such mundane things as dress, speech and body language. We need to understand these meanings to understand people.

Verstehen

Because individuals are active, Social Action theorists aim for empathetic understanding – trying to see the world through the eyes of the people acting and they believe that individual action can only be understood by understanding the how people define their ‘realities’ and uncovering the meanings humans give to their actions.

Max Weber, the founding father of social action theory used a German word ’Verstehen’ to describe this type of understanding, which loosely translated means ‘empathetic understanding’.

There are several different reasons why someone might wear something to college on one particular day, and there are several different ways other people might interpret that action. According to Interactionists, there isn’t simply one correct interpretation of human action – someone’s decision to wear a mini-skirt can’t be reduced to the influence of the patriarchal media making that woman think she needs to wear a particular item to impress men (like Radical Feminists might argue), there are lots of possible reasons.

Individuals make hundreds of thousands of ‘choices’ throughout the course of their lives, and so social life is full of hundreds of thousands of decisions, interpretations and mis-interpretations, and if we want to understand people, we need to understand their own personal motives, and how they see themselves in relation to others.

This means research is a complex, and very involved business, it won’t result in nice neat theories of why people act like they do, like you get with Functionalism, Marxism and Feminism, you end up with lots of stories about how people shape their identities.

(Also, you may have noticed that if you want to know why someone acts in the way they do, you need more details in the question – How warm? How short? Did they go out the night before and not go home?)

Labelling Theory

Labelling Theory is an important part of Interactionism. It argues that there are existing power-structures that constrain people, and that these power structures are kept going by people in power labelling themselves as superior and people not-like them as inferior. Power inequalities are maintained by the powerless accepting their inferior labels.

Labelling theory was developed by Howard Becker in the 1960s. Becker argued that agents of social control often work in narrow stereotypes and label people like them as being ‘good’ and people not like them as being ‘bad’. He argued, for example, that white middle class teachers had an idea of the ‘ideal pupil’ as being middle class, well spoken, quite, respectful of authority, polite and well dressed, and often gave these middle class children positive labels, irrespective of their intelligence. Similarly, working class or underclass children, who tended to be scruffier and more energetic than middle class children, were seen as inferior.

According to Rosenthal and Jacobsen, this could result in a Self-Fulfilling Prophecy which is the process where an individual accepts the label given to them and acts accordingly. If middle class children are labelled positively and working class children negatively we end up with a social pattern: Middle class children do better than working class children. According to labelling theory this structural trend emerges not because of structural disadvantages working class children face as a result of their background, but because they are labelled negatively by middle class teachers. Thus the social structure emerges out of social interaction.

Criticisms of Structuralist Social Theory

Sociologists such as Goffman argue that Social Norms don’t have as much power over us as Functionalists suggest. Rather, most people learn what norms are appropriate and ‘act them out’ when they are in particular social roles (at school, at work, with parents etc), returning to their more complex ‘true selves’ when by themselves or with their friends and family.

This is why societies can change unpredictably – what appears to be mass conformity with social norms isn’t, it’s just masses of people going along with existing norms in a kind of illusory mass performance. If we want to get to the truth of who people really are, we need to dig deeper.

Signposting and related posts

This material has been written primarily as part of an introduction to A-level sociology.

To return to the homepage – revisesociology.com

Bauman’s ‘The Individualised Society’ – A Summary of the Preface

It may sound odd doing a summary of a preface, but there is a lot of heavy stuff in here….

According to Bauman ‘Sociology can help us link our individual decisions and actions to the deeper cause of our troubles and fears – to the way we live, to the conditions under which we act, to the socially drawn limits of our ambition and imagination.’

This book just does this by exploring how Individualisation has become our fate, and by reminding us that if our anxieties are to be addressed, they must be addressed collectively, true to their social, not individual nature.

Lives Told and Stories Lived – An Overture

Bauman begins with Ernest Becker’s denial of death in which Becker suggests that society is ‘a living myth of the significance of human life, a defiant creation of meaning’ and that ‘Everything man does in his symbolic world is an attempt to deny his grotesque fate’ (his eventual death).

He now goes back to Durkheim and argues that connecting oneself to society does not liberate the individual from nature, rather it liberates one from having to think about one’s nature and that genuine freedom comes from exorcising the spectre of mortality (which is ever present when close to nature) by linking oneself to (a more complex) society. It is through society that one tastes immortality – you become part of something which was there before you were born, and which will continue after you die.

(At the individual level) knowledge of mortality triggers the desire for transcendence – and this takes two forms – either the desire to leave something behind, a lasting trace of yourself, or the desire to live gloriously now. There is an energy (?) in this desire which society feeds off – it capitalises on this desire by providing credible objects of satisfaction which individuals then spend time pursuing.

The problem with the economy of death transcendence, as with all economies, is that the strategies on offer are scarce – and so there must be limits to how resources can be used. The main purpose of a life strategy (which involve the search for meaning) is to avoid the realisation of the truth of one’s own mortality, and given that all the various life- strategies fall short of this ultimate need-satisfaction it is impossible to call one strategy correct or incorrect.

Two consequences happen as a result.. Firstly, there is the continuous invention of new life-strategies – industries are forever coming up with new strategies for death-denial. Secondly some people are able to captalise on the energy of the quest of death-denial and this is where we get cultural capital and hierarchy from.

So to date Bauman seems to be suggesting that there is a psychological need to escape facing up to our own mortality, and this is where society comes from. However because any life-strategy we adopt in the attempt to escape death is doomed to failure because all such strategies merely mask the truth of our own mortality which lurks in the background. Because of this, in truth, all such strategies are equally as valid (or equally as invalid) as each other. At the social level this then results in two things – a continues stream of new and improved life-strategies on offer to us from industry and secondly the emergence of cultural capital as those who are able to do so define their own life-strategies as superior which is where hierarchy comes from (and I guess this claiming of mythical superiority is also part and parcel of certain life-strategies of death-denial).

Pause for breath…. Bauman now goes on to say that…

However, just because all life-strategies are far from the truth of death-denial, this does not mean that all miss the targets by the same margin.

Some life-strategies on offer are the result of what Bauman calls ‘surplus manipulation’ of the desire to deny death.  These are at their most vicious when they are biographical solutions to systemic contradictions (following Beck) and rest on the fake-premise that self-inadequacy is the root cause of one’s anxiety and that the individual needs to look to themselves to solve this.

The result of this is the denial of a collective solution to one’s problems and the lonely struggle with a task which many lack the resources to perform alone which in turn leads to The result is self-censure, self-disparagement, and violence and torture against one’s own body.

I think the logic at work here is (a) Society is an invention which helps us deny death, however (b) in the post-modern age society falls apart – we find it harder and/ or it is less-rational to forge the kind of lasting bonds which will help us collectively deny-death (or strive for immortality to put in a positive phraseology) this results in (c) anxious individuals who are then (d) told by certain people in society (the elite – see below) that they need to find biographical solutions towards immortality (this is the surplus manipulation bit) but in reality this is impossible and so (e) this results in them killing or harming their social selves or actual physical bodies.

Bauman seems to be saying that, in the post-modern age some people, free of society, are thrown back on themselves, their true nature, and can’t handle it, they cannot deny-death alone, and so they kill themselves.

Bauman then goes on to say….

If we look at the whole life-story’ most of are simply not able to practice agency (articulation) – we are not free to simply construct of one set of relations out of another or redefine the context in which life is created. We may be able to do this in the realm of fashion or culture more generally, but not so with all aspects of of our lives.

To rephrases Marx – ‘People make their lives but not under conditions of their choice.’ It may be that we are all story tellers today, we all exercise reflexivity, but life is a game in which the rules of the game, the content of the pack and the way they are shuffled is not examined, rarely talked about.

The problem is that the individualisation narrative seems to assume that everything we do in our whole life is a matter of the choices we have made. This is, in fact, a narrative that only works for the elite who do have lots of choice – they have resources and are mobile and can use opportunities in today’s mobile age to their advantage.

This narrative, in fact, works for the elite, it is ideological – if everyone thinks everything is open to choice and their fate is their fault, this becomes a nice control mechanism – you don’t need panopticons when people are always trying trying trying and choosing choosing choosing.

Furthermore, what is often precluded in the individualised age are strategies which involve acting together to change the broader social conditions, which just further perpetuates the problem.

In other words if we wish to reduce human suffering and allow individuals the opportunity to get back to collectively denying their own death (or constructing their immortality) then people need to feel as if they can constitute society, at the moment the ideology of the biographical narrative serves to prevent people from realising this.

This book seems to aim to be a contribution towards bringing about greater genuine articulation (so it’s a shame you need to be educated well beyond graduate level to appreciate it)…..

As Bauman says towards the end of the chapter… ‘Genuine articulation is a human right but perform the task and the exercise the right in full we need all the assistance we can get – and sociologists can help in this by recording and mapping the crucial parts of the web of interconnections and dependencies which are kept hidden or stay invisible from the point of individual experience. Sociology is itself a story – but the message of Sociology is that there are more ways of living a life than is suggested by the stories which each one of us tells.’

Overall Comment

Very interesting to see Bauman starting with Becker – although he doesn’t seem to go back to him at the end of the section, so I really think he’s pushing the boat out a bit too far in terms of how much he tries to include in this introductory paragraph. It doesn’t hold together that well, and you have to read things into it to an extent to complete it, maybe that’s the point?

I’m not comfortable with the idea that society denying-death is OK because it is rational, and that our goal should be to get back to a situation where individuals are free to construct society and thereby get back to affirming themselves and thus denying their own death. This just strikes me as the equivalent of papering over the cracks of a deeper human suffering which The Buddha realised 3000 years ago.

There’s probably an interesting Buddhist response to this – but I’ll post that up when it emerges, which isn’t now, unless someone else gets there first. 

Sociological Perspectives – Key Supporting Evidence

Below are a few quantitative and qualitative sources (case studies and statistics) that can be used to illustrate aspects of the main perspectives within A-level sociology – Functionalism, Marxism, Feminism, Social Action Theory and Post and Late Modernism

Functionalism

  • Bruce Parry: participant observation with ‘The Tribe’
  • Educating Yorkshire
  • Official statistics show declining family Size
  • Cross national statistics – positive correlation between economic development and social development
  • Official statistics – the positive correlation between truancy and crime
  • The Cambridge study in delinquency and development

Marxism

  • The correlation between increasing neoliberal policies and increasing global inequality
  • Official statistics show a positive correlation between material deprivation and underachievement in education
  • Official Statistics show an increase in childhood obesity, suggesting a link between advertising, pester power and poor child health
  • Case studies of the huge economic and social costs of corporate crime: Enron, Bhopal
  • Case studies of exploitation in the developing world. E.g. Ship breaking in Bangladesh
  • Case studies of elite criminals not being punished for their crimes – e.g. Mark Ashley of Sports Direct

Feminism

  • Official Statistics on gender equality and empowerment – no country on earth has gender equality
  • Statistics on the Domestic Division of Labour show that women spend twice as long on domestic chores as men
  • Official statistics on domestic violence show that ¼ women are victims in their lifetimes, more than men
  • A range of qualitative evidence from the Everyday Sexism Project
  • Statistics on gender and subject choice – 97% of hairdressing apprenticeships = female….
  • The prevalence of pornography and prostitution and their links with sex trafficking

Social Action Theory

  • Life-histories and Facebook profiles reveal complex and diverse family structures
  • Rosenthal and Jacobsen’s field experiment showing the self- fulfilling prophecy
  • Jock Young’s research on the drug takers
  • Self-report studies demonstrating that official crime stats are socially constructed
  • The fact that Gok Wan is famous
  • Max Weber’s Protestant Ethic and the Spirit of Capitalism

Postmodernism

  • Judith Stacey: The Divorce Extended Family: show complex family structures
  • My Monkey-Baby
  • Research studies on the importance of identity in education – e.g. Carolyn Jackson and the Ladettes
  • Stan Cohen’s research on the Mods and Rockers
  • The happy pierced prostitute who has a client who shoves golf-balls up his ass
  • Vanilla vloggers such as Zoella

Late Modernism

  • Official Statistics on growing global problems such as climate change, global crime and migration
  • The increase in New Social Movements such as the Green Movement
  • Jock Young – The Vertigo of Late Modernity
  • The fact that many nation states have nuclear weapons
  • The high global expenditure on the military
  • The positive correlation between educational achievement and income – nationally and globally

Sociology and Science – Some Key Terms

 

  • Bias – where someone’s personal, subjective feelings or thoughts affect one’s judgement.
  • Falsification – where scientists attempt to design experiments to disprove a hypothesis rather to prove a hypothesis correct.
  • Generalisability – the extent to which research findings can be applied to other (similar) cases
  • Hawthorne effect – where respondents alter their behaviour because they know they are being observed. This is one of the biggest disadvantages of overt laboratory and field experiments.
  • Hypothesis – a theory or explanation made on the basis of limited evidence as a starting point for further investigation. A hypothesis will typically take the form of a testable statement about the effect which one or more independent variables will have on the dependent variable.
  • Hypothetico-Deductive Model – a method of gaining knowledge by proposing a hypothesis and then doing experiments to obtain observable data which can then be used to either affirm or reject and reformulate the hypothesis.
  • Objective knowledge – knowledge which is free of the biases, opinions and values of the researcher, it reflects what is really ‘out there’ in the social world
  • Realism – The view that sociology can be scientific in the way in which ‘open systems’ sciences such as meteorology are scientific, but not scientific in the way in which ‘closed systems’ sciences such as physics or chemistry can be scientific:
  • Social Facts – according to Emile Durkheim, these are forces which exist externally to the individual and constrain that individual, such as language.
  • Socially constructed – Interpretivists argue that official statistics are socially constructed – that is they are the result of the subjective decisions made by the people who collect them rather than reflecting the objective underlying reality of social life. For example Crime Statistics do not reflect the actual crime rate, only those activities which are defined as crimes by the people who notice them and who then go on to report those activities to the police.
  • Subjective knowledge – knowledge based purely on the opinions of the individual, reflecting their values and biases, their point of view. See also ‘objective knowledge’.
  • The Scientific Method – see the Hypothetico deductive model
  • Value Freedom – where a researcher’s personal opinions, beliefs and feelings are kept out the research process so that data collected is not influenced by the personal biases of the researcher.
  • Verstehen – a German word meaning to ‘understand in a deep way’ – in order to achieve ‘Verstehen’ a researcher aims to understand another person’s experience by putting themselves in the other person’s shoes.

Outline and explain two reasons why Positivists generally prefer to use quantitative methods (10)

The theory and methods 10 mark question appears as a special treat at the end of paper 1 (Education, Methods in Context and Theory and Methods), you’ll also get a big 30 mark essay question at the end of paper 3 (Crime and Deviance with Theory and Methods) too, but more about the 30 markers in other blog post.

The reason for splitting the theory and methods questions across two papers is probably to make sure that more students fail the exam, and possibly because the man has a burning hatred of teenagers.  Apparently every A-Level exam has one aspect split across two papers, so at least the hate is evenly distributed, otherwise this might be an example of a ‘hate crime’ against sociology students.

For 10 mark questions it’s good practice to select two very different reasons, which are as far apart from each other as possible. In this question, it’s also good practice to contrast Positivism to Interpretivism (to get analysis marks) and to use as many theory and methods concepts and examples as possible.

The first reason is that Positivists are interested in looking at society as a whole, in order to find out the general laws which shape human action, and numerical data is really the only way we can easily study and compare large groups within society, or do cross national comparisons – qualitative data by contrast is too in-depth and too difficult to compare.

Numerical data allow us to make comparisons easily as once we have social data reduced down to numbers, it is easy to put into graphs and charts and to make comparisons and find correlations, enabling us to see how one thing affects another.

For example, Durkheim famously claimed that the higher the divorce rate, the higher the suicide rate, thus allowing him to theorise that lower levels of social integration lead to higher rates of suicide (because of increased anomie).

The second reason for preferring quantitative methods is that Positivists think it is important to remain detached from the research process, in order to remain objective, or value free.

Quantitative methods allow for a greater level of detachment as the researcher does not have to be directly involved with respondents, meaning that their own personal values are less likely to distort the research process, as might be the case with more qualitative research.

This should be especially true for official statistics, which merely need to be interpreted by researchers, but less true of structured questionnaires, which have to be written by researchers, and may suffer from the imposition problem.

You may need to add in a further layer of development to each of these points!

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Bourdieu’s Structuration Theory

Bourdieu didn’t like the label ‘social theorist’ because he insisted that there was a fundamentally important relationship between empirical data, research methods and ‘theory’.

He was not interested in making grand theoretical claims, but rather was engaged in examining particular substantive areas (fields) of social life that existed at particular times and places, such as fields of education.

Drawing inspiration from Marx and Weber, Bourdieu argued that all aspects of social life must be examined in terms of the power relations they embody – the main aim of sociology is to expose the power of elite groups, which would normally not be visible without sociological analysis.

This ‘exposure’ element is different to Giddens’ structuration theory, who generally assumes the knowledgeability of subjects, while for Bourdieu actors are not necessarily conscious of the operation of power.  Bourdieu also focused more on the group, rather than the individual agent.

Bourdieu has been criticise as just being  a Marxist, for seemingly analysing power relations in terms of how structure and ideology reproduce individuals. However, Bourdieu saw his position as successfully mediating between objectivism and subjectivism. He claimed these are transcended by his key concept of habitus – a term meant to describe how social conditions act upon and shape individuals’ actions and how also people are –within certain limits – capable of creative responses to the situations they find themselves in (Reay 2004).

A habitus is the characteristic ways of thinking, feeling, acting and experiencing shared by all members of a certain group.  It describes how social structures act on individuals in a group and how individuals actively respond to the social situations created by those structures – a person’s practices can either maintain or transform the social situations people operate within.

For Bourdieu the primary groups in society are social class groups. He understands power as the domination of one class over another, via attempts at legitimising their world view.

For Bourdieu, the habitus encompasses both  objective and subjective, passive and active, material and ideal elements.

The more objective elements concern wealth and power, and the socialisation processes – socialisation happens at a mental as well as a bodily level — the tiniest details of how we walk, or blow are knows signify aspects of our socialisation, mostly our class background, and for Bourdieu we are not fully aware that everything we do is expressive of the habitus into which we’ve been socialised. Instead the habits disguises itself by making people see the world in common sense ways, and these do not allow critical attention to be paid to it. People just experience what they experience as ‘common sense’.

We do not even realise we have a habitus until we step outside it, into a different context – e.g. a working class person going to a society wedding, realising their ordinary ways of being just don’t fit.

The habitus ‘adjusts expectations to reality’ – so that our subjective outlook meshes with our objective conditions – thus a working class person would just not expect to eat caviar for breakfast, we just accept this.

Bourdieu maintains that habitus does not simply constrain individuals – it also allows action to take place, but it always provides a limited set of possibilities, most of this happens within the realm of practical consciousness.

Bourdieu has been criticised for understating the extent to which people are reflexive today – i.e. it appears that people do increasingly reflect on themselves and their habitus and consciously seek to change what they are.

More to follow>>>

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Structuration Theory – A Summary

From a structurationist perspective, a social theory must explain both social reproduction (social order being reproduced over time by people continuing to act in ways inherited from the past) and social transformation (how social order is changed by people, intentionally or unintentionally, through their interactions.

Structuration theory seeks to overcome what it sees as the failings of earlier social theory, avoiding both its ‘objectivist’ and ‘subjectivist’ extremes by forging new terminology to describe how people both create and are created by social reproduction and transformation.

The very word structuration attempts to show that social structure and individual action are elements of one single process, the ‘constitution of society’ as Giddens (1984) puts it.

The two most important contemporary structuration theorists are Giddens and Bourdieu. What they both have in common is that they focus on social ‘practices’ rather than ‘actions’. Practices are everyday activities that are routinized, and social structure is just simply routinized practices, and the memories in people’s heads that allow them to keep doing those practices in those ways over time. (Reckwitz 2002).

Thus ‘social structure’ and ‘society’ are not ‘things’ outside of individuals and their practices, they are those practices.

The focus on practices draws from phenomenology the idea of ‘practical consciousness’, the idea that what most people do most of the time is semi-conscious. Practical consciousness, or practices are informed by a stock of taken-for-granted knowledge that makes-up and makes possible our everyday life-worlds. It is these practices which we generally do not reflect upon.

Bourdieu’s and Giddens’ structuration theories differ because they have been developed for different purposes.

Bourdieu, drawing mainly on Marx (especially), Weber and Durkheim, regarded his sociology as one aimed at revealing the nature and operation of forms of domination (which Bourdieu calls forms of ‘symbolic violence’), especially by the higher classes over the lower classes, and in his later life, Bourdieu was an outspoken intellectual, critical of neo-liberal policies.

In contrast, Giddens, drawing mainly on ethnomethodology, put his structuration theory at the service of the ‘third way’ politics associated with Bill Clinton and Tony Blaire which endeavoured to recast ‘soft left’ social democratic policies into an age of global capitalism. Structuration theory was also used by Giddens to diagnose contemporary social and cultural change, including transformations in self-identity and intimacy. (Giddens 1991).

Bourdieu tended to focus on the harms which symbolic violence did to the marginalised, while Giddens tended to focus on new opportunities for liberation which existed for all social classes.

Criticisms of these two are that Bourdieu ends up being too objectivist, Giddens, too subjectivist.

This post covers Giddens’ Structuration Theory in more depth!

Sources

This post is a summary of chapter 10 from Inglis, D (2012) – A Invitation to Social Theory, Polity.